Introducing the MOTR Podcast

Today we are announcing the third podcast that Asphalt & Rubber is involved with, the Motorcycles on the Record Podcast…or as we like to call it: the MOTR Podcast. The concept is pretty simple, as the MOTR Podcast is designed to compliment our popular Two Enthusiasts Podcast production. For those who don’t listen to it aleady, on the Two Enthusiasts Podcast, myself and co-host Quentin Wilson take an outside perspective on what is happening in the motorcycle industry. So, to contrast that with the MOTR Podcast, this new show will provide an insider’s view of what’s going on in motorcycles, with a focus on interviews and discussions with the industry’s leading figures.

Say Hello to the New Triumph Speed Triple RS

Back in 1994, Triumph created the streetfighter segment with the Speed Triple. But, the bike of 20 years ago is very different from the one debuting today, however the basic ethos remains: an aggressive sport bike for the city streets. In this time span though, the streetfighter segment has changed. Brands like KTM and Aprilia rule the roost, with high-horsepower bikes that come competently packed with high-tech electronics. Hoping to stay relevant with the same basic 1050cc platform, the British marque shows us now the 2018 Triumph Speed Triple RS – which boasts over 100 “new” parts just in the engine alone. The changes are subtle to the outgoing model though, but the highlights do stand out.

2018 Alta Motors Redshift MXR Officially Debuts – More Power, More Torque, Less Weight, and “Overclocking”

Here it is. After we broke the story that Alta Motors would be debuting an R-spec machine for its motocross line, we get our first glimpse of the 2018 Alta Motor Redshift MXR. A souped-up version of the 2018 model, which already gets some upgrades over last year’s bike, the Redshift MXR boasts some impressive features, in the pursuit of a no-compromises MX race bike. As such, Alta is quoting a stout 50hp and 42 lbs•ft of torque for the Redshift MXR, while the “wet” weight of the machine has been reduced by 8 lbs, to 259 lbs ready-to-ride. Recharge times have also been reduced, to just 1.5hrs on a 220v system – a savings of 30 minutes over the standard model.

Harley-Davidson Electric Motorcycle Coming in 18 Months

Harley-Davidson CEO Matthew Levatich dropped more than a few bombs during today’s earnings report, first saying that the Bar & Shield brand would close its Kansas City factory and consolidate production around its York, Pennsylvania plant. The American brand isn’t stopping the news there though. Offering a carrot of good tidings, Harley-Davidson reports that it will make its first production electric motorcycle within the next 18 months, effectively bringing its Livewire concept into production. The Livewire was a purpose-built concept done by Harley-Davidson in order to gauge the market reaction to the Bar & Shield brand going electric. Offering limited test rides, Harley-Davidson got positive responses to the Livewire experience, and the project has been internally green-lit ever since.

Harley-Davidson Will Close Its Kansas City Plant

The economic outlook for Harley-Davidson right now is not looking good. Just last year, the Bar & Shield brand cut 118 jobs from its plant in York, citing the need to cut production costs, and to reduce factory capacity so that it was more inline with consumer demand. That demand has seemingly dropped even further though, as Harley-Davidson will cut 260 jobs from its production ranks, losing roughly 800 positions in Kansas City, but adding 450 positions back to its York facility, where it is consolidating. The news comes as part of Harley-Davidson’s recounting of its rough go at 2017. The American brand saw its sales in the United States down 8.5% (down 6.7% worldwide), with the fourth quarter of the year taking a particular beating: down 11.1% in the USA (9.6% worldwide).

Hervé Poncharal Talks About Replacing Jonas Folger

It is hard to envision a worse time to lose a rider for the season. Jonas Folger’s announcement that he was withdrawing from the 2018 MotoGP season to focus on his health was a hammer blow for the Monster Yamaha Tech 3 team. Just weeks before the start of testing for the new season, and long after riders good enough to race in MotoGP have signed contracts, Tech 3 team boss Hervé Poncharal is left looking for a replacement. It is a massive task, especially as Poncharal is refusing to break any contracts to take a rider. “You would be amazed to hear how many phone calls I have had, and who from,” he told us. “There were some interesting names, honestly, but priority for me, the basis for me is that I will never take or enter into any kind of discussion with someone who has a contract.”

Honda and Forever 21 Create Clothing Line for Millennials

An interesting news item for you today, as Honda has teamed up with Forever 21 to bring young adults a unique motorcycle-branded line of clothing. The apparel line is inspired by Honda liveries from the 1980’s and 1990’s, though with a healthy dose of on-trend fashion, for both men and women. “Honda’s motorcycle racing success in the ’80s and ’90s was legendary, with our riders earning many championships in domestic and international series,” said Mike Snyder, Senior Manager of Honda Powersports Marketing. “While we’re focused on winning with our current teams, it’s fun to see our racing heritage honored by Forever 21 with a completely new audience.”

What You Need to Know About the Ducati Panigale V4 S

Is the Ducati Panigale V4 S the most anticipated motorcycle of 2018? If you are a diehard sport biker, the answer is probably yes, though a number of significant models are debuting this year, from several manufacturers. Still, in terms of ground-changing machines, the Panigale V4 has to rank high up on the list, as it is Ducati’s first proper four-cylinder motorcycle to go into mainstream production. I am writing to you today from Valencia, Spain – where we just finished a day of riding at the Circuit Ricardo Tormo, which is better known as the final stop on the MotoGP Championship calendar. So, let me tell you what you need to know about Ducati’s new flagship motorcycle, the Panigale V4 S. 

What You Need to Know About the 2018 Honda Gold Wing

We just finished riding the 2018 Honda Gold Wing Tour in Austin, Texas – a day early I might add…because it’s snowing…in Texas. Still, clocking close to 200 miles on Honda’s sixth generation of this venerable touring machine has provided us with some interesting insights into the next Wing. A bike designed for long-distance riding, we have gathered our thoughts on the new Honda Gold Wing Tour, in a short and sweet format, so you can sound informed at your next bike night or internet forum. Overall, the all-new Honda Gold Wing Tour is a smart update to an iconic motorcycle, and it brings the Gold Wing name inline with the current state of technology. As we found on the road,  the new Gold Wing is an improvement over its predecessor, but that comes with a caveat or two.

Brembo Issues Statement on Its Master Cylinder Recall

Just over a week ago, we broke the news that a massive recall was coming to motorcycles equipped with a particular Brembo master cylinder. Since then, we have seen recall notices from Aprilia and Ducati (affecting roughly 10,000 motorcycles in the USA) with more recalls expected from other brands. Because recalls in the United States typically come from the motorcycle manufacturer and not the part supplier, mum was the word from the folks at Brembo, though there were a number of questions regarding these recalls that weren’t answered in the NHTSA documents. Today, Brembo has finally decided to speak about the recalls that are underway in the United States, and presumably will be occurring in other markets as well.

3D Metal Printing Takes Another Step Forward

07/20/2017 @ 5:52 pm, by Jensen BeelerADD COMMENTS

The next generation of manufacturing is rapidly upon, if you will excuse the pun. Rapid prototyping and 3D metal printing is about to get considerably faster and cheaper, if you believe the hype surrounding manufacturing startup Desktop Metal, which just got another $115 million in funding, I might add.

Until now, traditional 3D metal printers relied on lasers to melt metal powders so they could be “printed” into complex shapes, which not only limited what alloys could be used in those situations, but it was also fairly time intensive.

Using what it calls “microwave enhanced sintering” though, Desktop Metal can print with virtually any kind of metal (including steel, aluminum, titanium and copper), and do it at a much faster rate – 100x faster than other additive manufacturing processes, if you believe them.

Continue Reading

Wazer, A Mass Market Water Jet Cutter

09/12/2016 @ 6:51 pm, by Jensen Beeler15 COMMENTS

wazer-water-jet-cutter

I know more than a few Asphalt & Rubber readers are do-it-yourselfers, so this news about the Wazer mass market water jet cutter should be of particular interest.

The $6,000 desktop water jet cutter by Wazer offers a key technology that previously was only available to larger fabrication outfits, with typical water jet cutters costing up to $50,000 for standard units, and north of $100,000 for industrial-level cutters.

Suitable for cutting metal, rock, composites, and other materials, water jut cutters are what the big boys bring out for cutting jobs, when laser cutter can’t…umm…cut it, making this of particular note to builders and creative-types who previously could not afford the technology.

Continue Reading

brammo-empulse-r

The folks in Talent, Oregon have some exciting news today, as electric motorcycle manufacturer Brammo has announced a strategic partnership with TEAM Industries, a leading drivetrain technology firm. The partnership with TEAM brings a variety of advantages to Brammo’s production and design process, and it also sees TEAM becoming an investor in the electric vehicle startup.

TEAM’s ability to develop and produce, locally in the United States, will help Brammo not only develop its future products more effectively, but also help lower the cost of its current offering. Talking to Brammo CEO Craig Bramscher, he called TEAM Industries “American manufacturing at its finest,” and highlighted TEAM’s commitment to creating jobs throughout Minnesota, and its ability to work on a wide variety of manufacturing stages

Aside from the capital infusion, which is the lifeblood of any startup company, Brammo seems to be getting a wide array of benefits by working with TEAM.

Continue Reading

How 3D Printing Is Going To Change Motorcycling

10/05/2012 @ 2:12 pm, by Jensen Beeler31 COMMENTS

For the past few weeks or so, I have been conversing back-and-forth with my cousin-in-law about 3D printing. Apparently, some sort of hobbyist 3D printing shop has opened in his home town of Pasadena, and my geekier-than-me relative has been chomping at the bit to see what the consumer-level 3D printers can build.

Since my special brand of geekiness has already assured that the bloodline stops at my branch of the family tree, you can imagine the uber-nerd fest we both have been having, trading links on Facebook about the different things that rapid-prototype machines and 3D printers can achieve.

For those who are not familiar with the technology, the name really does give away about 90% of the special sauce. Using a plastic in lieu of ink, 3D printer can actually build three-dimensional objects in a process not that dissimilar to your home ink jet printer (Jay Leno has been using 3D printing to replace impossible-to-find parts for his classic car collection).

The more robust and industrial units use lasers to shape and heat the plastic ink, and are able to achieve a high-degree of object resolution. We can think of more than a few electric motorcycle startups that are currently using this rapid-prototyping process to develop their street and race bikes. It’s very fascinating, but also very expensive stuff.

This is where the consumer side of the equation comes in, as the post-industrial form of 3D printing has not only rapidly increased in its ability to flawlessly create a high-resolution object, but the cost of both the 3D printer and its “ink” have dramatically dropped. Hobbyist models are now in the $400-$2,000 range, and could soon be as ubiquitous as the printer sitting next to the computer you are using to read this article.

As the price-point drops and resolution increases further, the consumer end of this technology could rival the industrial side of 3D printing, and that is where things get real interesting for the motorcycle industry, and manufacturing in general.

Continue Reading

Yamaha recently announced that it will be closing its factory in northeastern Spain, and consolidating the production into its Saint Quintin plant in France. The move comes as a result of Yamaha feeling the pain from the dwindling global demand for motorcycles, resulting in the Spanish plant having considerable excess capacity in its production.

Located near Barcelona, Yamaha’s Spanish Palau-Solita i Plegamans facility is capable of producing 130,000 units per year, but only managed 96,000 in 2010. The plant’s closure will affect 420 jobs, and Yamaha management has already reportedly confirmed that they will be forgoing any bonuses for the first half of 2011, and will be taking a healthy pay cut (15%-30%) during the same time period.

Continue Reading

US Highland Idles Factory While Looking for Funding

01/20/2011 @ 5:09 pm, by Jensen Beeler9 COMMENTS

Six months after US Highland lost three members of its executive team in a tragic small-plane accident, the American company has announced that it will be idling its Tulsa plant while it continues to finish its latest round of funding. Despite this news, US Highland is reportedly close to achieving its fundraising goals, and hopes to have production rolling again once the fundraising is complete.

The Southbridge Advisory Group (SAG) has been brought in to help find a new executive team for US Highland, and is also helping the motorcycle manufacturer find new investors. While any one of these goals would be a large undertaking on its own, having to contend both with raising capital and finding a new executive team is a daunting task.

Continue Reading

Royal Enfield to Double Production Capacity

06/17/2010 @ 1:03 pm, by Jensen Beeler2 COMMENTS

Royal Enfield Motors has released a statement saying that the historic company is getting ready to double its current production levels in the coming years. The proposed expansion, which would see the company’s current production level of 52,000 yearly motorcycles get bumped to 70,000 units in 2011, 90,000 units in 2012, and finally 100,000 units in 2013, stems from the positive response the company has seen to its fuel-injected motorcycles. This would seem to be refinement of Royal Enfield’s similar announcement 6 months ago, where the company also said it planned to double production.

Continue Reading

Polaris Packs Up Manufacturing and Moves to Mexico

05/21/2010 @ 6:21 am, by Jensen Beeler18 COMMENTS

In about 18 months, roughly a thousand workers will be out of a job at the Polaris plant in Osceola, Wisconsin. In that timeframe Polaris plans to close the Osceola plant, and move its production south of the border to Mexico. The move comes about as Polaris looks to increase production efficiency (i.e. lower production costs with cheaper labor), which will then allow the company to be more competitive with its products’ positions in their respective marketplaces.

Continue Reading

Mission Motors has announced today that they have replaced co-founder Forrest North in his role as company CEO. The move signals a change within Mission Motors that shows the company focusing on bringing products into production and putting them into consumers’ hands. In their announcement, Mission Motors’ Board of Directors have begun their search for a long-term CEO with experience in product development and automotive manufacturing, but in the interim the company will be headed by its current COO Jit Bhattacharya.

The transition, while seemingly drastic, is one that every startup must face as it moves from a visionary and industry challenging mindset to a functional and operational capacity. This movement in management is one that virtually all startups face at some point or another, and something we’ve talked about here in some detail in our “Tradition is not a Business Model” series, so it’s announcement at this point in time isn’t terribly surprising to this author, and storied lesson in entrepreneurship that transcends even into the motorcycle industry.

Continue Reading

Investing in emerging markets, Yamaha Motors is set to invest $150 million in a new motorcycle manufacturing plant located in Pakistan. The plant, which is to be established in the National Industrial Park at Bin Qasim, Karachi, will serve as a central location for Yamaha’s move into Pakistan, India, and other emerging Asian and African markets.

Continue Reading