Royal Enfield to Double Production Capacity

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Royal Enfield Motors has released a statement saying that the historic company is getting ready to double its current production levels in the coming years. The proposed expansion, which would see the company’s current production level of 52,000 yearly motorcycles get bumped to 70,000 units in 2011, 90,000 units in 2012, and finally 100,000 units in 2013, stems from the positive response the company has seen to its fuel-injected motorcycles. This would seem to be refinement of Royal Enfield’s similar announcement 6 months ago, where the company also said it planned to double production.

For the past year, Royal Enfield has seen its Indian factory at Chennai working at maximum capacity, while other manufacturers all but closed down their production lines. The 500cc Royal Enfield Classic C5 has primarily been leading the charge for the once British brand here in the United States. Overseas sales have gone up 15% in the past year for Royal Enfield.

In addition to the increase in production capacity, Royal Enfield plans to develop a new modern paint studio, die and tooling upgrades, and aesthetic refinements to its facilities. Some new models are also in the works.

“Royal Enfield has made a strong commitment to meeting international demand and responding to the needs and expectations its growing customer base. Consumer response to the new model line in the United States and elsewhere has been remarkably strong and it’s very encouraging to know that Royal Enfield will be ready as the market continues to grow,” said Kevin Mahoney, president of Royal Enfield USA.

Source: Royal Enfield Motors

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.