Investing in emerging markets, Yamaha Motors is set to invest $150 million in a new motorcycle manufacturing plant located in Pakistan. The plant, which is to be established in the National Industrial Park at Bin Qasim, Karachi, will serve as a central location for Yamaha’s move into Pakistan, India, and other emerging Asian and African markets.
The Piaggio Group Americas is opening a new national technical center in Costa Mesa, CA. The 12,000 square foot facility houses the company’s product testing and technical training operations, including factory product training and classroom instruction for service technicians from all U.S. and Canadian dealerships, as well as Latin American importers. Piaggio, which had all-time record-setting U.S. sales in 2008, continues to expand both its model line and dealer network with over 500 dealers serving customers in North America. The company also anticipates ongoing strong demand for its diverse range of scooters and motorcycles as consumers shift focus to more economical personal transportation.