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Ducati Sales Up 22% in First Half of 2015, With an Asterisk

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Ducati Motor Holdings is happy to report that its 2015 sales are off to a great start: up 22% over the first half of 2014. In total, 32,600 motorcycles have been sold by Ducati since January, the most ever sold by Ducati during that time period.

Ducati is also saying that 9,000 of the machines sold were Scrambler models, making the model the most popular in Ducati’s lineup by a strong margin.

For reference, the sales of the other models are as follow: Multistrada 1200 (4,700), Monster 821 (3,700), 1299 Panigale (3,000), the remaining 12,000 units come from the Diavel, 899 Panigale, Hypermotard, and Monster 1200

Ducati says it grew across all of its sales territories, with the USA still the company’s #1 market, and sporting a 10% growth figure so far this year. The USA didn’t post the biggest numbers though, with following countries showing strong sales growth: Italy (+51%), Spain (+38%), the UK (+36%), Germany (+24%), and France (+23%).

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Bikes

As Expected, The Scrambler is Killing It for Ducati

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April 2015 was the best sales month ever for Ducati Motor Holding, with the Italian firm delivering 7,309 units to customers. This figure is up 29% compared to last year, and tops Ducati’s previous best month ever by 800 units (April 2014 with 6,500 motorcycles).

Why the sudden spurt in sales for the Bologna Brand? We have two words for you: Ducati Scrambler. Unsurprisingly, the budget-priced Scrambler range is seeing a strong market response, and of course its getting some help from the all-new Ducati Multistrada 1200 and the Ducati 1299 Panigale line.

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News

Ducati North America Posts All-Time Sales Record for 2012

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Ducati North America is reporting that 2012 was its best all-time retails sales year, with the Italian brand selling 10,883 units last year. This figure means that roughly a quarter of all Ducati motorcycles sold in 2012 were sold in North America, again solidifying the market’s #1 importance to the Bologna Brand.

For an added bonus, Ducati North America is also reporting 10 consecutive quarters of increased sales, with 2012 as whole growing 21% compared to 2011. With every sales region in the US growing in volume, the United States saw 21% growth overall, with Canada (25%) and Mexico (7%) adding to the cause as well. On the non-bike side of things, Ducati North America’s line of apparel and performance parts saw 42% in growth.

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News

Ducati North America Q3 2012 Sales up 24%

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Ducati North America has some impressive Q3 2012 sales numbers, as the Italian brand is up 24% over the same time period from last year. Its ninth-straight quarter of retail sales growth, Ducati North America owes a great deal of its success surprisingly to the Ducati Diavel, which was Bologna’s strongest model for growth in September. Ducati North America’s sales were up 40% in September.

Ducati hopes that 2012 will be a record year for the company, with sales from the Ducati 1199 Panigale helping fuel that enthusiasm. While Ducati remains bullish about the Panigale’s sales, our Bothan Spies have hinted that the new superbike hasn’t exactly met the initially high-sales expectations.

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Rumors

Does the Ducati 1199 Panigale SP Cometh?

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You may have been hearing a bit about this EPA compliance spreadsheet that has been outing more than its fair share of new motorcycles for the 2013 model-year. Tipping us off to a number of Kawasaki’s soon-to-be-announced models, like the 2013 Kawasaki Ninja 300, the 2013 Kawasaki Ninja 400R, the return of the 636cc Kawasaki Ninja ZX-6R, our continued torture with the carb-based Kawasaki Ninja 250R, EPA document also makes mention of a BMW F800GT, as well as a Ducati 1199 Panigale SP.

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Recall

Mega Recall: Ducati 1199 Panigale (3x)

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UPDATE: Ducati has issued two more recalls with the NHTSA for the 2012 Ducati 1199 Panigale

Once, twice, thrice times unlucky, Ducati 1199 Panigale owners have three recalls that have been placed with the NHTSA that they should pay attention to this week. Affecting 2,411 units, Ducati North America is recalling presumably its first batch of Panigales for excessive heat at the exhaust butterfly valve, as well two issues that relate to the Panigale’s steering column and Öhlins steering damper.

As is normally the case, Ducati will contact affected owners, and authorized Ducati dealers will remedy the problems free of charge. There is no time line for the recalls at this point in time, though concerned Panigale owners can contact Ducati at 1-800-231-6696 (reference Ducati recall #RCL-12-006).

As always the NHTSA is available at 1-888-327-4236 and safercar.gov. The three recalls are listed after the jump, along with the appropriate NHTSA-issued recall number for your referencing.

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Recall

Recall: Ducati 1199 Panigale

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You know what they say about first-generation Italian motorcycles…Yes folks, the superbike of 2012, the Ducati 1199 Panigale, is having its first technical recall. Ducati North America is recalling 375 units of the Panigale because of an incorrect screw was used to attach the rear swingarm to the rear suspension linkage. The faulty screw could cause the swingarm to detach from the linkage, which would in-turn could cause a catastrophic suspension collapse.

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News

Ducati North America Posts All-Time Monthly Sales Record

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What happens when you release the most anticipated, and we’d argue the most important, superbike in the company’s history? Well you have a record month of sales, of course. It should be unsurprising then that Ducati North America posted a 49% sales growth last month, making May 2012 the company’s best month ever sales-wise. Ducati North America pushed 1,782 units in May, for a total of 4,844 units sold in January thru May (up 19% over 2011, and 98% over 2010).

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News

Ducati North America’s Sales up 10% in Q1 2012

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Posting its seventh consecutive quarter of sales growth, Ducati North America has started 2012 on the right foot, posting a 10.2% sales increase in its first quarter over last year’s figures. Seeing growth in all three of its national markets (Canada, Mexico, & USA), Ducati North America managed to buck the trend all through the recent recession, and now with the economy heating up again, the Italian brand continues to see strong sales growth. Ducati’s apparel and accessories sales were also up in Q1, posting a 98% increase over last year’s figures.

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News

Ducati North America Posts 43% Sales Growth in 2011 – Now Ducati’s Top Market Worldwide

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If you read A&R with any sort of regularity, you should know by now that the European motorcycle companies have been cleaning house during these otherwise tough economic times, with 2011 being the high-water mark for many of these more premium brands. BMW Motorrad posted its best sales year ever in 2011, while Triumph and KTM have been holding their own as well.

The same has been true for Ducati, and now Ducati North America has posted its sales numbers for 2011, which show a 43% gain over the previous year. This increase in sales has now established North America as Ducati’s #1 market for the first time ever, and the Italian brand continues to grow here in the United States, Canada, and Mexico (while declining back home in Italy).

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