Tag

Ducati Motor Holding

Browsing

Ducatisti: do you want the good news or the bad news first? The bad news is that the market for motorcycles 500cc and up is down 17% worldwide for the first quarter of this year, which means the “good” news is that Ducati is only down 5% for Q1 2013.

Not exactly the start out of the gate that Audi was hoping for its newly acquired two-wheeled brand, but what are you going to do? Western Europe is a mess, with Spain and Italy continuing to go down like a…well, you know.

Even the American market is on a slight decline for the first quarter, after showing signs of hitting rock bottom earlier last year. Accordingly Ducati sold 1,605 units in the USA — it’s the largest market by volume.

So why are we a bit giddy here at Asphalt & Rubber? Well while we don’t enjoy the misery of motorcycle brands, the fact that Ducati Motor Holding is now under the Audi AG umbrella means that we get far more detailed quarterly and yearly reports from the two-wheeled marque.

Want to know which Ducati model is out-selling them all? How about how many of each model were produced versus how many were sold? We’ve got the digits after the jump.

Confirming what we already thought to be true, Gabriele del Torchio has left his position at Ducati to takeover as CEO of Alitalia. Replacing him will be current Ducati General Manager and Board Member Claudio Domenicali.

With 21 years of experience at Ducati Motor Holding, including time in both Ducati’s product and racing departments, Domenicali is perhaps the most logical successor for the departing Del Torchio, as he intimately understand’s the company’s product line as well as its racing heritage.

Following Del Torchio will be no easy task though, as the former-CEO has helped build Ducati into something that is more than just a superbike brand. Domenicali’s marching orders are surely to continue that growth into new two-wheeled sectors, as well as to take Ducati from a boutique European brand into a true global player in the premium motorcycle market — you have been warned BMW and KTM. Ducati’s press release on the transition is after the jump.

I thought I could hold onto this one over the weekend, but I guess I was wrong. Asphalt & Rubber, along with several other publications it would seem, have gotten news that Gabriele del Torchio, CEO of Ducati Motor Holding, could be leaving the company for a position with Italian airline Alitalia.

Still an unconfirmed rumor at this point, Del Torchio’s move would mark the end to a major chapter in Ducati’s history, as the Bologna company has flurished under the Italian’s command. Though this transition that has been hinted at since Audi AG bought Ducati Motor Holding from Investindustrial, the news perhaps isn’t surprising, but it does raise some interesting question marks for the future.

New for 2013, Ducati has added another model to its Superbike range, the long awaited Ducati 1199 Panigale R. Asphalt & Rubber was first to break the news on the “R” version of Borgo Panigale’s namesake, so it is fitting that we were one of the first publications to ride this homologation-special — taking part in Ducati’s international press launch at the new, and very technical, Circuit of the Americas race course outside Austin, Texas.

A purpose-built facility for the Formula 1 Championship, the Circuit of the Americas also has a ten-year contract with motorcycling’s premier class, the MotoGP Championship. This means three races will be held in the United States of America this year, which makes America MotoGP’s second-most visited countries in 2013. That distinction seems fitting, as the United States has also officially become Ducati’s number one market, not just for superbike sales, but in overall bikes sold.

Seeing a shift not only in the Italian company’s DNA, as it explores lines like the Hypermotard, Multistrada, and Diavel with great sales success, Ducati is also moving beyond being just a boutique Italian brand, into a truly global motorcycle company — being recently acquired by the Audi Group doesn’t hurt things either.

With so much change occurring at the foundation of the Ducati brand, bikes like the Panigale are extremely important to the Bologna Brand, as they anchor the company’s racing and performance heritage. Worry not loyal Ducatisti, the race-ready Ducati 1199 Panigale R lives up to the high-expectations, and is quite simply the finest machine to come from Ducati Motor Holding. We review it, after the jump.

As was predicted, Ducati Motor Holdings has posted a very impressive 2012 sales report, with 44,102 motorcycles being delivered to customers last year. Appeasing its new German owners, Ducati also grew 16% in revenues over its 2011 figures.

Perhaps more importantly, the American market has solidified its position as the brand’s most important market (the US market posted 21% sales gains as well). With this news, 2012 now officially marks Ducati’s high-water mark in terms of yearly sales figures. Swish.

Formerly General Manager of Ducati Corse, and left largely to blame for the Italian company’s recent short-comings in the MotoGP Championship, Filippo Preziosi has resigned from Ducati Motor Holding, just ahead of his transition into the role of  Ducati’s Director of Research & Development.

Officially citing reasons of poor health for his departure, many following Preziosi’s situation will however see his resignation as the logical conclusion to a two-year debacle that saw Valentino Rossi noticeably unable to compete with the other factory riders, and go winless for the two years he was with the Italian manufacturer.

Confirming rumors that Filippo Preziosi would be leaving his role as head of Ducati Corse, the Italian company announces today that the man responsible for BMW Motorrad’s World Superbike program, Bernhard Gobmeier, will be taking over the position at Ducati Corse. Reporting directly to Ducati CEO Gabriele del Torchio, Gobmeier will ultimately be in charge of all the racing projects at Ducati, including MotoGP and World Superbike.

Stepping down from his position, Preziosi will take on the role of Director of Research & Development for Ducati Motor Holding, where he will use his engineering and design talents to help develop Ducati’s next road bikes. He will report directly to Claudio Domenicali, the General Manager of Ducati Motor Holding.

On the Corse side of things, Paolo Ciabatti will oversee Ducati’s MotoGP project, while Ernesto Marinelli will be in charge of Ducati’s WSBK racing efforts with Team Ducati Alstare. Both Ciabatti & Marinelli will report to Gobmeier.

Audi AG has released its 2012 Interim Financial Report, and in it the German automaker has released some interesting details about its acquisition of Ducati Motor Holding. Confirming our report that the Audi Group has bought 100% of Ducati’s shares, Audi however discloses that it paid much less for the Italian motorcycle brand than was previously reported.

Disclosing a buying price of €747 million ($980 million at the exchange rate at the time of sale), perhaps the most interesting news in Audi’s report is that Ducati was actually bought by Lamborghini, making Ducati a subsidiary of the boutique Italian car-maker. This news would explain Ducati CEO Gabriele del Torchio’s appointment to the Lamborghini Board of Directors earlier last month.

With the acquisition of Ducati Motor Holding by Audi AG, the German car manufacturer was bound to do some shuffling in the Italian motorcycle company’s executive ranks. Announcing that it has formed a new Board of Directors, Audi CEO Rupert Stadler has unsurprisingly been name President of the Board, while Horst Glaser and Axel Strotbek (best names ever) from Audi have also been given seats on the Ducati’s Board.

Giving Audi AG a 3-to-2 controlling interest of over Ducati’s Board of Directors, the new board is also comprised of Gabriele Del Torchio and Claudio Domenicali. In an interesting move, Del Torchio has been reconfirmed by the new Board of Directors as CEO of Ducati Motor Holding, with Audi also appointing the Italian to the Board of Directors at Automobili Lamborghini SpA.

As expected from yesterday’s news, Audi’s Board of Directors has approved the German car company’s acquisition of Ducati Motor Holding. While the grumblings from Ducati owners have already emerged over the news breaking yesterday, in reality the move is a boon for Ducati, which will receive access to an almost limitless bank account, global business expertise, and advanced manufacturing techniques.

Selling 42,000 motorcycles last year, Ducati has typically struggled to sell more than 30,000 units annually, a figure which is highly regarded as the Italian company’s break-even point. Historically selling under that amount, Ducati has racked up considerable debt from its operation, hence why nearly a quarter of the company’s purchase price is going to its outstanding financial liabilities.

For Ducati owners and Ducati fans around the world, the acquisition by Audi and the Volkswagen Group should be met with more resounding praise, as it means an increased layer of stability has been added to the Italian brand. While the hyperbole has been flowing online, we imagine that the first motorcycles sales success to come from the company post-acquisition will silence any resistance to the company’s new German ownership.

As irrelevant as that metric actually is in business terms, the reality is that Audi’s influence over Ducati will take several years to be fully realized, as it takes a considerable amount of time for new products to come to market, and business plans to be implemented. Press releases from both Investindustrial and Audi are after the jump.

Reports are coming in that Audi’s acquisition of Ducati is all but done, and just needs to the ink to dry. With the announcement of the purchase expected to come next week (Wednesday if you believe some reports), the German manufacturer has reportedly finished its due diligence on the acquisition, and found no major obstacles to the purchase.

With previous reports going back and forth as to whether Audi (read: the Volkswagen Group) would purchase only a controlling interest in Ducati Motor Holding, or would completely buyout Investindustrial’s 70% stake in the Italian motorcycle manufacturer, other reports are now saying that Investindustrial is only interested in talking to Audi about the acquisition.