What If Harley-Davidson and Alta Motors Had a Baby?

With the news that Harley-Davidson has invested an undisclosed sum in electric motorcycle manufacturer Alta Motors, the following concept might seem like a no-brainer. That is because the folks at Carbon Projects invisions the partnership between the two American brands as lending itself to the creation of an electric street-tracker model. Taking the heritage-focused roots of Harley-Davidson, and applying them to Alta’s Redshift platform, the resulting model is quite a looker, if we do say so. Of course, we should remember that Alta has already shown a street tracker concept of its own, displaying the Alta Motors Redshift ST concept at last year’s One Moto Show, in Portland, Oregon.

This Week’s Suzuki Hayabusa Rumor, Redux

In this installment of “This Week’s Suzuki Hayabusa Rumor,” we again take a look at the motor of this venerable sport bike. The rumor going around the interwebs right now is that the 2019 Suzuki Hayabusa will feature a “semi-automatic” gearbox. Side-stepping the part where saying a gearbox is semi-automatic is  a lot like saying someone is “semi-pregnant” (you either are, or aren’t), the rumor stems from a patent filed by Suzuki that shows a gear-shifting mechanism with the foot-shifter that doesn’t require a clutch. If this sounds a lot like an up/down quickshifter system, then you score extra bonus points today for being a rational human being, but you would be very wrong about what this whole rumor should actually be about.

Harley-Davidson Invests in Alta Motors

Harley-Davidson has announced its strategic investment in Alta Motors, which will see the two American companies co-developing two new electric motorcycle models. As one can imagine, the news has big ramifications for both brands. For Harley-Davidson, it means having access to cutting-edge electric vehicle technology, and a technical partner that can help them navigate the coming shift to electric drivetrains. And for Alta Motors the news is perhaps even more impactful, as Harley-Davidson brings not only a key monetary investment into the San Francisco startup, but the deal likely provides access to a variety of assets for Alta, namely purchasing power with parts supplier, access to a worldwide dealer network, and instant credibility with other future investors.

Here Comes a New Complaint About Californian Drivers…

If you are riding in California anytime soon, you might want to think twice before blaming the state’s fleet of drivers, as The Golden State just made it legal for self-driving cars to operate without a human behind the wheel. While similar actions have stalled in the US Congress (the SELF DRIVE ACT is stuck in a Senate committee), states have begun to take matters into their own hands, like they did in Arizona. That is right, the dawn of truly autonomous vehicles has just arrived, and it is primed to change the driving landscape as we know it, which by correlation means changes for the motorcycle community as well. Announced on Monday, the California Department of Motor Vehicles (DMV) approved rules that would make it legal for automated vehicles to operate without a human behind the wheel. 

BMW S675RR Concept by Nicolas Petit

I really like the idea of BMW making a supersport model, to compliment the already potent BMW S1000RR. The category is a tough one though, and it is dominated by the Japanese brands. Maybe, this is why BMW Motorrad is the perfect brand to disrupt the supersport segment. The S1000RR made a killing in the liter-bike space, because it brought European features and performance, at a Japanese price-point. Because of the success that resulted from that formula, maybe the Germans can do the same in the 600cc segment. Putting some pen and paper to this thought, Nicolas Petit has inked together a render of a proposed BMW supersport machine, which he dubs the BMW S675RR.

Say What??! – Tech3 and Yamaha Will Part Ways in 2019

If you thought the 2019 MotoGP Silly Season was already in high gear, a bombshell announcement has just put it into overdrive. Today, the Monster Yamaha Tech3 team announced that from 2019, they will be parting ways. Tech3 will no longer be a satellite Yamaha team. The split brings to an end an association of nearly 20 years with Yamaha. They first started in 1999 with Shinya Nakano and Olivier Jacque in 250cc, before switching to the premier class with the same pair in 2001. Tech3 has been a loyal partner for many years, giving up one seat to a factory-backed rider on a number of occasions, as occurred with Ben Spies, Colin Edwards, and Pol Espargaro. However, there had been a few signs of tension over the past few months.

Trademark Hints at Harley-Davidson Electric Motorcycle

Has Harley-Davidson just tipped its hand regarding its upcoming electric motorcycle? It would seem so, according to the latest trademark application to the United States Patent and Trademark Office. Registering the name “Revelation” with the USPTO, Harley-Davidson has set aside the trademark for two uses: 1) batteries for vehicles, and 2) drivetrains for electric motorcycles and vehicles. Other publications are running this story as the “Revelation” name being the moniker for Harley-Davidson’s production version of the Livewire electric motorcycle concept, but the actual trademark makes a very clear alternative to that narrative.

What You Need to Know About the Triumph Speed Triple RS

The original factory streetfighter, the Triumph Speed Triple latched motorcycling’s punk movement in 1994, and never looked back. Riding the 2018 Triumph Speed Triple RS in Almería, Spain, Asphalt & Rubber got to see first-hand how these updates build upon Triumph’s street-hooligan reputation, and whether the Triumph Speed Triple RS is a worthy alternative to the bevy of robust machines already in this category. The result? The 2018 Triumph Speed Triple RS is a smart update to the British brand’s streetfighter, and though it falls short of the high-water mark in the space, it offers some strong bang-for-the-buck hooning, which makes it very appealing. Let me explain.

First Look at the Triumph-Powered Kalex Moto2 Race Bike

The 2018 season will be the last year that Honda powers the Moto2 World Championship, with the intermediate grand prix series set to use Triumph’s 765cc three-cylinder engine from 2019 onward. This should be cause for quite a shakeup in Moto2, with the British brand making a stronger effort in recent time to be part of the racing scene. That effort will be ancillary though, because the real magic in the Moto2 class comes from the various chassis-builders. As such today, we get to see the first completed Moto2 machine for 2019, and it shouldn’t surprise us to see that it is a Kalex. The German company has dominated the Moto2 Championship with its machines, save for one special year where an unstoppable Marc Marquez blew away the competition on his Suter race bike.

Kawasaki Ninja ZX-10R Lineup Recalled Because Gears Might Break from High Impact

Attention owners of the Kawasaki Ninja ZX-10R and Kawasaki Ninja ZX-10RR motorcycles from the 2016 thru 2018 model yeas, as news has come from the National Highway Traffic Safety Administration that roughly 4,000 of these machines might have issues with their gearboxes. According to the recall, a high impact force can cause the transmission gears to break during shifting – specifically the 2nd, 3rd, and 4th gears in the gearbox. First discovered in the Thai market, Kawasaki found upon further investigation that the strength of these gears was not sufficient, and could break under excessive force. As such, two warranty claims in the US have already been made for this issue.

Brammo Sold to Cummins

10/18/2017 @ 9:59 am, by Jensen BeelerADD COMMENTS

Cummins is better known for its diesel truck engines, but the Fortune 500 company makes its money from also selling generators and alternative energy power sources.

So maybe, it shouldn’t come as a surprise then to learn today that Cummins has acquired Brammo, Inc. and its electric drivetrain business.

Before we should go further, we should point out that Polaris still owns Brammo’s motorcycle business, which it bought separately back in 2015, and that this purchase by Cummins applies only to the parts of Brammo that Polaris didn’t buy, including Brammo’s race bike, the Empulse RR.

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The folks in Talent, Oregon have some exciting news today, as electric motorcycle manufacturer Brammo has announced a strategic partnership with TEAM Industries, a leading drivetrain technology firm. The partnership with TEAM brings a variety of advantages to Brammo’s production and design process, and it also sees TEAM becoming an investor in the electric vehicle startup.

TEAM’s ability to develop and produce, locally in the United States, will help Brammo not only develop its future products more effectively, but also help lower the cost of its current offering. Talking to Brammo CEO Craig Bramscher, he called TEAM Industries “American manufacturing at its finest,” and highlighted TEAM’s commitment to creating jobs throughout Minnesota, and its ability to work on a wide variety of manufacturing stages

Aside from the capital infusion, which is the lifeblood of any startup company, Brammo seems to be getting a wide array of benefits by working with TEAM.

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Brammo Eyes IPO for 2014/2015?

11/11/2013 @ 8:58 am, by Jensen Beeler7 COMMENTS


It has long been rumored that Brammo, Inc. CEO Craig Bramscher envisions his company heading to Wall Street for an initial public offering one day, but now we are getting our first public words from Bramscher about how he hopes that his Oregonian company can go public in the next year or so.

Quoting remarks made at the Portland Business Journal Power Breakfast, the Sustainable Business Oregon is reporting that Bramscher is targeting late-2014 to mid-2015 for an IPO, with the figure of a $150 million being banded about as a fundraising goal from the public stock offering.

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Brammo Raises $13 Million in Series C Funding Round

07/12/2012 @ 4:16 pm, by Jensen Beeler2 COMMENTS

Brammo announced today that it has raised another $13 million, in a Series C funding round that was lead by Polaris Industries. Hoping to secure a total of $45 million over the course of the entire round of funding, the investment by Polaris is the second one that American company has made into the Ashland-based electric motorcycle company.

Polaris first invested in Brammo back in October, as the Minnesota-based company was rumored to be taking a close look at a number of electric motorcycle firms for a strategic partnership. Ultimately settling on Brammo, Polaris was a part of the Oregonian company’s $28 million Series B funding round, and is said to have lead this current Series C tranche.

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2012 Brammo Empulse R – Was It Worth the Wait?

05/09/2012 @ 11:24 am, by Jensen Beeler41 COMMENTS

Launching last night in downtown Los Angeles, the 2012 Brammo Empulse R & 2013 Brammo Empulse broke their cover and officially debuted. Right off the bat from the designations, you can see that Brammo intends for the Empulse R to be a 2012 model, with the base model Emuplse coming out next year (more on that further down). As we expected, the Brammo Empulse R got quite the price bump after its 22-month marination, and will be $18,995 MSRP. Meanwhile when the Brammo Empulse becomes available next year, it will have a slightly more palatable $16,995 price tag.

Featuring a six-speed gearbox the Brammo Empulse R comes with a 54hp motor, 10.2 kWh battery pack (9.31 kWh nominal), and a bevy of brand-name components like Marchesini wheels, Brembo brakes, Marzocchi forks, a Sachs rear shock, and a few carbon pieces (read the full technical specifications here). Getting a revised look, the basic Empulse design is still there with some subtle changes (some for the better, some of the worse, in our humble opinion). Touting 56 highway miles and 120 city miles, the Empulse is going to suffer from the same range-limiting use that other electric bikes on the market are facing, though Brammo has thought to include J1772 Level 2 capability on the bike, which should make for some more rapid charges away from the mothership. We like that.

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Brammo has announced its acquisition of Quantyaparx, an electric dirt bike park concept that used to feature rival Quantya’s electric motorcycles. Renaming the venture to suit the company’s brand, BrammoParx will continue with the business model of providing a unique park-riding environment, which will now rent and Brammo’s upcoming dirt bike line comprised of the Brammo Engage & Brammo Encite. Currently available in Germany, Austria, Spain, Sweden, and the UK, Brammo hopes to franchise more locations in the coming months, including some in the United States.

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Yesterday was a sunny day in the San Francisco/Bay Area, with weather in the mid-60’s. Just recently getting my bike back from a tune-up, I was itching for a ride and decided to pack things up early for the day, and go for a quick jaunt up to Thunderhill Raceway to gatecrash Brammo’s latest testing session with the Empulse RR electric race bike (close-up shots from Laguna Seca last year here).

Using my best ear-to-ear smile at the front gate, I rode into the paddock to see Brammo’s Director of Product Development Brian Wismann shaking his head upon my arrival, and muttering something about someone posting the session’s schedule online. Always a good-sport, Wismann graciously allowed me to stick around for the remaining day’s sessions, while Brammo’s CEO Craig Bramscher definitively removed me from his Christmas card list (you’ll still get a card from me though Craig).

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Brammo Raises $12.4 Million in Series B Funds

09/22/2010 @ 10:56 am, by Jensen Beeler1 COMMENT

Brammo Inc. filed the appropriate forms with the SEC yesterday stating that it has raised $12.4 million in Series B funds, in what is still an open round of financing. Brammo hopes to raise a total of $30 million in the Series B offering, with the use of funds likely going towards expanding Brammo’s reach into the Asian and European markets, as well as building out the company’s product line into other target segments.

Also in the Form D filing with the SEC we get a glimpse of the people behind the company’s management, which includes a presence from Brammo’s initial investors Best Buy & the clean-tech venture capital group Chrysalix, as well as Brammo’s CFO Bruce Gilpin. New to the ranks is David Kurtz from Alpine Inc., an oil and gas exploration and development firm that is leading the Series B round with another firm that is so far unknown.

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It’s hard to make strategic business partnership announcements sound sexy. Between all the hyperbole about how two companies are going to shift the industry paradigm and synergize the supply chain matrix, the average consumer’s eyes glaze over, and drool starts seeping out from the corners of their mouths. So bear with us on this one, because the announcement (or is the term Brammouncement?) of Brammo and Flextronics is an important one not only for the Ashland based company, but also for the electric motorcycle industry as a whole.

Some of the biggest problems facing any startup in the motorcycle industry are distribution and assembly. With the demand for electric motorcycles being a global issue, electric motorcycle startups, which are based primarily in the United States, have to not only grow their businesses domestically, but perhaps more importantly they need to foster a presence abroad in foreign markets.

With Europe and Asia easily out-pacing the demand in the US for electric transportation, an issue of contention for cash-strapped startups like Brammo has been how to grow globally and effectively with their limited budgets. The solution in this case for Brammo, is partnering with Flextronics, and using their scalable global production facilities.

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Up-Close with the Brammo Empulse RR

07/27/2010 @ 2:32 pm, by Jensen Beeler8 COMMENTS

Although it didn’t take part in the e-Power electric race at Laguna Seca, the Brammo Empulse RR was on display in the Brammo pit area during the weekend, and we got a chance to lay our hands on the bike for the first time. Based off the Brammo Empulse street bike, the Empulse RR comes packed with 12.5 kWh of battery power (same as the MotoCzysz E1pc), which according to Brammo makes it the best bike in the paddock in terms of power-to-weight ratios.

Coming together in just eight weeks, the Brammo Empulse RR still has some kinks to iron out, as the bike apparently cooked off its liquid-cooled motor during testing. While the Brammo team figures out its foray into liquid-cooled electric motors (the Brammo Enertia uses an air-cooled motor), the rest of the Empulse RR package looks very promising.

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