Brammo has just uploaded this video to its YouTube channel, showing the Brammo Empulse 8.0 ,with Brian Wismann on-board, passing by the camera on some undisclosed road. Electric fans, squeal with delight as you get your TIE Fighter sound effect for the day.
It’s hard to make strategic business partnership announcements sound sexy. Between all the hyperbole about how two companies are going to shift the industry paradigm and synergize the supply chain matrix, the average consumer’s eyes glaze over, and drool starts seeping out from the corners of their mouths. So bear with us on this one, because the announcement (or is the term Brammouncement?) of Brammo and Flextronics is an important one not only for the Ashland based company, but also for the electric motorcycle industry as a whole.
Some of the biggest problems facing any startup in the motorcycle industry are distribution and assembly. With the demand for electric motorcycles being a global issue, electric motorcycle startups, which are based primarily in the United States, have to not only grow their businesses domestically, but perhaps more importantly they need to foster a presence abroad in foreign markets.
With Europe and Asia easily out-pacing the demand in the US for electric transportation, an issue of contention for cash-strapped startups like Brammo has been how to grow globally and effectively with their limited budgets. The solution in this case for Brammo, is partnering with Flextronics, and using their scalable global production facilities.
Although it didn’t take part in the e-Power electric race at Laguna Seca, the Brammo Empulse RR was on display in the Brammo pit area during the weekend, and we got a chance to lay our hands on the bike for the first time. Based off the Brammo Empulse street bike, the Empulse RR comes packed with 12.5 kWh of battery power (same as the MotoCzysz E1pc), which according to Brammo makes it the best bike in the paddock in terms of power-to-weight ratios.
Coming together in just eight weeks, the Brammo Empulse RR still has some kinks to iron out, as the bike apparently cooked off its liquid-cooled motor during testing. While the Brammo team figures out its foray into liquid-cooled electric motors (the Brammo Enertia uses an air-cooled motor), the rest of the Empulse RR package looks very promising.
This is what we believe is the first shot of the Brammo Empulse RR race bike that was slated to race in the e-Power Championship round at Laguna Seca this weekend. Unfortunately for fans, and for Brammo, the Empulse RR race bike suffered a critical component failure, and will have to be a scratch on Sunday…but fortunately for Brammo fans (and Brammofan) Brammo CEO Craig Bramscher said on twitter today that the team would race this year.
Confirming what we already knew, Brammo has officially announced that it will be racing at Laguna Seca in the e-Power Championship in two weeks’ time. Taking to the track with its new Empulse RR race bike that’s based off the new Brammo Empulse, Brammo will be reunited with racing rivals MotoCzysz and Team Agni (the latter has not been independently confirmed).
With the addition of Brammo to the line-up, the FIM’s e-Power Championship race at Laguna Seca is looking like the electric race of the year, as the “Flying Banana” of Lightning Motors, which is currently leading the TTXGP points standings in the US, will race at the event, along with Betti Motors who have been dominating the European rounds of the e-Power Championship.
We’ve been expecting an electric sportbike from Brammo for over a month now, getting our first clues from our Bothan spies last week that the bike’s launch was imminent. Now we can officially say that the Brammo Empulse is the latest creation from the Ashland, Portland based Brammo, Inc. Continuing Brammo’s electric motorcycle offering, the Brammo Empulse represents the first production sportbike to be available by consumers. The Empulse comes in three flavors (Brammo Empulse 6.0, Empulse 8.0, & Empulse 10.0) with differing amounts of on-board power each variant.
With the Empulse 10.0 having a 100 mile range, and costing only $13,995 MSRP, Brammo is offering a potent and affordable package, and when you factor in that federal and state government subsidies that could bring that price down to around $7,000 in some states, you have a motorcycle that could change the way we think about electric streetbikes.
Confirming what we already knew, Brammo’s plans to race at Laguna Seca just got outed by a press release issued by their partner ESX Motorsports. Discussing the company’s partnership with Brammo, ESX motorsports let it slip that it will be the promoter behind Brammo’s presence at Laguna Seca…as Brammo races at the e-Power Championship race. As a marketing company, you’d think they’d know better than to pre-empt their client’s own press releases.
Asphalt & Rubber took a lot of flak last month when we speculated about Brammo working on an electric sportbike. Armed with more than a hunch at the time, we have been told from multiple sources that Brammo is set to debut a TTR-based electric sportbike. For added measure, we’ve also been told that Brammo intends to race the bike, which we’d expect will have various configurations, at the e-Power Championship round at Laguna Seca later this month.
What on Earth could possess electric motorcycle manufacturer Brammo to buy a BMW S1000RR, and then sell it on eBay after only putting 700 miles on the bike? Was Brammo CEO Craig Bramscher not pleased with what’s being hailed as the Sportbike of 2010? No, that’s not the case, Bramscher apparently heralded the bike as the best motorcycle ever made (besides the Brammo Enertia of course).
With a lime green (naturally) BMW S1000RR sitting outside of Brammo HQ not too long ago, and now an eBay classified ad selling said bike, we’re left to wonder what could be in the works. Could a Brammo electric sportbike be peculating in the minds of the Ashland, Oregon volt-heads? Only time will tell.
Even though the official TTXGP entry list isn’t due to be out until Monday morning, Asphalt & Rubber has been working hard to find out what electric motorcycle manufacturers would be at Infineon for the first round of TTXGP. We already expect Zero to show up on something that doesn’t rhyme with Ravizen, but what about Mission Motors, MotoCzysz, and Brammo? The answer to that question would be: no, no, and maybe…but probably not.
Just when you think Brammo has taken a breather on their marketing and game changing developments in powersports they decide team up with a master of motion picture martial arts. Jackie Chan apparently co-founded JCAM Advanced Mobility Company Ltd., the Hong Kong distributor of Segway for South Korea, China PRC, Hong Kong SAR, Macau SAR, Malaysia, Singapore, Vietnam, Philippines, and Indonesia. Now JCAM are adding Brammo electric motorcycles to their distribution in Hong Kong and Singapore. More after the break…