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BMW S1000RR

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Before BMW officially unveiled its S1000RR superbike, it teased us with a series of shots with fashion models backed up by helicopters and cheetahs, making for high-fashion meets German stoicism in a delicious pairing of opposites. In a return to these roots, German photographer Markus Hofmann has once again introduced BMW to Haute Couture for a photo shoot. Video after the jump.

BMW has finally gotten around to setting the MSRP on its highly anticipated S1000RR sportbike. Priced in-line to compete with the major Japanese manufacturers, the S1000RR is going for a measly $13,800.

For that price you’ll receive a bike with 193hp at the crank, a dry weight of 404lbs, and a headlight only a mother could love. For an additional $1,000, you can get the S1000RR with ABS brakes,  and only sacrifice an additional 5.5lbs of that curb weight.

BMW Motorrad released today that the base MSRP of the S1000RR will cost €15,800, expect the US pricing to be below that (we’re guessing $14,500-ish).

In typical BMW fashion the real fun features will cost more. The BMW Race ABS system will cost €950, while the Race ABS with Dynamic Traction Control (DTC) will cost a combined €1,250. BMW is also offering an electric shifter for €370, and an alarm system for €220.

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When BMW set out to build the S1000RR, they wanted to challenge the Japanese manufacturers on their home turf and break out of their established mold, with an inline-four 1000cc superbike contender. The result was a 193hp superbike with traction control and ABS brakes, all in an affordable package (allegedly).

Also a part of this “outside of the box” thinking, was some things we could probably do without. The first of which is that asymmetrical head light. Second, and more to the point, the choice in available colors. After teasing us with pictures of a handsome S1000RR in a red/white/blue paint scheme, BMW debuted the bike in lime green livery, and then showed pictures of the bike in brown and black options. That left us a bit miffed. But luckily we have gotten word that the red/white/blue scheme will be available, but at an additional cost.

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From the same people that brought you “” comes the latest entry, “Model with Cheetahs…and Oh, an S1000RR also” (Actually BMW refers to it as its “Wild Things” photo shoot). We didn’t know what helicopters had to do with selling motorcycles, and we’re not sure cheetahs have to do with them either. But hey, there’s a half naked model in there somewhere, and that’s good enough for us on a Monday.

Source: BMW via HFL