Haute Couture Meets the BMW S1000RR Superbike

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Before BMW officially unveiled its S1000RR superbike, it teased us with a series of shots with fashion models backed up by helicopters and cheetahs, making for high-fashion meets German stoicism in a delicious pairing of opposites. In a return to these roots, German photographer Markus Hofmann has once again introduced BMW to Haute Couture for a photo shoot. Video after the jump.

Explaining his reasoning behind the photo shoot, Hofmann tells us that:

“There are so many motorcycle manufacturers that combine motorcycles and women in an artless and sleazy way, that I thought there just had to be a better way of doing it. I had no intention of putting a naked woman on a bike, and it was very clear to me that the bike had to be the S 1000 RR Superbike in the same colour that people have seen on the racetrack in 2009. I didn’t want the bike to fade into the background either; showing the name of the manufacturer was also very important for me, because it made the feeling of a pit stop and racetrack environment much more authentic”

Like the photos from earlier in the year, we still don’t get it. Also, we’re not sure if adding a lens-flare in photoshop is a rebuking of the artless photo shoots of yester-year that Hofmann calls out as being sleazy, but then again we’ve never been all that fashionable, and we’re a group of Americans who speak only two languages: English & Bad English.

Video possibly NSFW if viewed in HD.

Source: Markus Hofmann via Two Wheels Blog

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.