When you tell most people that you ride a motorcycle, their usual question is “so, what do you ride, a Ducati?” The only other brand name so synonymous with motorcycling would be Harley-Davidson. The famed Italian brand’s distinctive Euro-styling and cultural cachet seemed to resonate with nearly 45,000 people in 2013, as the brand from Bologna sold a record 44,287 motorbikes worldwide last year. Sales in South Asia rose by 26% with 5,200 motorcycles sold, while the United States, Ducati’s top market, accounted for 24% in sales, followed by Italy at 11.3% and Germany at 10.7%. By comparison, Harley-Davidson sold 167, 016 units in the United States alone in 2013, which nearly quadruples Ducati’s worldwide sales number.
The motorcycle industry continues to make steady progress on recovering from the recession, with the overall US two-wheeled market up 1.4% over last year’s sales figures. Taking scooters out of the equation, which were down a staggering 15.5% last year, proper motorcycles were up 3% overall in the United States. Breaking that number down further, dual-sport machines were up 7.8%, off-highway bikes were up 5.7%, and on-highway motorcycles were up a modest 2%. The Motorcycle Industry Council says that 465,783 units were sold in 2013, up from the 459,298 sold last year. The spur in sales was certainly helped by Harley-Davidson’s 4.4% increase last year, which likely is what helped buoy the on-highway sales figures into the black.
The brand that seems to polarize motorcyclists worldwide but is inextricably tied to the image of “the biker”, did quite well in 2013. Hot off the presses of Harley-Davidson’s Accounting and Finance department in Milwaukee is the 2013 sales report detailing their growth in worldwide new motorcycle sales.
For 2013, H-D sold 5.7% more bikes in the fourth quarter and 4.4% over the full-year compared to the previous year. Full year net income was $734 million on consolidated revenue of $5.9 billion. Compared to 2012 when the net income was $623.9 million on consolidated revenue of $5.58 billion.
Last week we reported that 2013 was BMW’s best sales year ever, and now here comes the Bavarian Motorrad division’s biggest rival, KTM, with a sales report that ups the ante by 8,644 bikes. For 2013, KTM’s worldwide sales reached 123,859 bikes (BMW’s record was 115,215). This is a 15.6% increase over the previous year, with an expected 17.0% increase in revenue as well. As a company, KTM has been highly proactive in expanding its lineup and developing globalized production strategies. By increasing production in India and marketing to that extremely large population of motorcyclists, the company has steadily increased its worldwide presence and sales.
Ural Motorcycles has posted its sales figures for 2013, and 95% (1,151 units) of the company’s 1,206 motorcycles built were exported outside of Russia. Given Ural’s cult status here in the United States, it is perhaps not surprising that half of Ural’s total output came to the United States, with American dealers selling 604 units in 2013.
Making both two and three-wheel bikes, Ural is best known for its sidecar platform, which accounts for 98% of the company’s total sales. One of the few makers of a two-wheel drive sidecar, Ural’s 2WD models account for over 70% of the Urals sold in the United States. After the USA, Ural’s largest markets are Germany, France, Canada, and Australia — in that order.