News

Harley-Davidson CEO Matthew Levatich dropped more than a few bombs during today’s earnings report, first saying that the Bar & Shield brand would close its Kansas City factory and consolidate production around its York, Pennsylvania plant. The American brand isn’t stopping the news there though. Offering a carrot of good tidings, Harley-Davidson reports that it will make its first production electric motorcycle within the next 18 months, effectively bringing its Livewire concept into production. The Livewire was a purpose-built concept done by Harley-Davidson in order to gauge the market reaction to the Bar & Shield brand going electric. Offering limited test rides, Harley-Davidson got positive responses to the Livewire experience, and the project has been internally green-lit ever since.

News

The economic outlook for Harley-Davidson right now is not looking good. Just last year, the Bar & Shield brand cut 118 jobs from its plant in York, citing the need to cut production costs, and to reduce factory capacity so that it was more inline with consumer demand. That demand has seemingly dropped even further though, as Harley-Davidson will cut 260 jobs from its production ranks, losing roughly 800 positions in Kansas City, but adding 450 positions back to its York facility, where it is consolidating. The news comes as part of Harley-Davidson’s recounting of its rough go at 2017. The American brand saw its sales in the United States down 8.5% (down 6.7% worldwide), with the fourth quarter of the year taking a particular beating: down 11.1% in the USA (9.6% worldwide).

MotoGP

Valentino Rossi was once again wearing one of his special helmet designs, though this one from Qatar is a bit different. Instead of a crazy or clever paint scheme, Rossi and his crew have subtle lit the AGV Pista helmet’s clear rear spoiler. Under the night lights of the Losail International Circuit, the effect is pretty astounding. Usually a spectacle of glowing brake discs and flaming exhausts, the night time atmosphere of the Qatar proves itself once again to be an interesting canvas for the light, which Rossi has masterfully tapped into. A favorite event for our main man Scott Jones, we’ve got a few shots of Rossi and his LED light show. It’s interesting how the LEDs change some of the more classic Rossi photos, and of course it makes Rossi really pop on the TV feed.