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May 2011

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It’s been a while since we had a motorcycle advert to critique, but with the thawing of winter’s ice, we should have a plethora of videos to show in the coming motorcycle friendly months. First up for the new riding season is Honda with this CBR1000RR ad that features MotoGP star Casey Stoner, and what appropriately looks to be Oz’s Repsol Honda Casey Stoner race replica that he is riding.

As far as motorcycle marketing goes, this clip is a pretty good effort by Honda Australia. Star GP rider, good production quality, and a demand generation focus all make for a compelling advert. Honda will need all the help it can get though, as it’s hard to sell the same bike that’s been out for four years, albeit with some fresh paint and some minor tweaks here and there.

In a market segment where dyno graphs and high-tech gizmos rule the sales sheet, here’s to hoping that quality in adverts can make up for quantity on the dynamometer in the Land of Kangaroos. Check it out after the jump and let us know what you think.

I love the smell of two-strokes in the morning…or the evening, or the afternoon. But just as Hiroshi Aoyama became the final 250cc two-stroke champion in 2009, at the end of this season we’ll have one last 125cc world champion. Most money is on Spaniard Nicol Terol, who without last season’s rival Marc Marquez and Pol Espargaro to get in his way, has dominated the 125cc season so far.

Rumors that his current competitors let him get far ahead so they don’t have to look at the color scheme of his livery are untrue: Terol is just that fast on a tiny 125cc machine. Next season, the kids and odd grown-up who don’t move on to Moto2 will be on the replacement Moto3 class bikes. In a nutshell these are 250cc 4-strokes, but for all the details look here.

MotoGP will of course be leaving the 800cc engines behind to return to liter engines, so many changes are in store for 2012. One of the most notable will certainly be the absence of the approaching bee swarm sound as the little bikes and little riders approach on their out lap, the 2-stroke whine growing louder as the wind carries it across the track, and the pleasant odor of the oil and gas mix as the crowd goes by for the first time. Another chapter in the history of Grand Prix motorbike racing is coming to a close in 2011.

Reigning World Champion Max Biaggi started his home round of the 2011 World Superbike season at Monza on pole after publicly declaring that this was a weekend to make up points after mistakes at earlier rounds. He started his quest to do so with aplomb, breaking the WSBK speed record and spending extra time on track while doing so. Eugene Laverty, Jonathan Rea, and Tory Corser joined Biaggi on the front row for the start of the second race, leaving Carlos Checa surprisingly down in eleventh after a poor set of Superole sessions on Saturday for the points leader. Most riders had multiple, possibly crucial, laps deleted after running across the chicane.

Meanwhile, injuries continued to plague men already suffering from them. Chris Vermeulen added to his set of scars by tearing the skin on his elbow during a practice crash. That injury, only able to be partially closed, left him unable to race on Sunday. Meanwhile James Toseland also sat out Sunday’s races, despite some vigorous autograph signing, on his predicted return to the WSBK paddock after a testing crash left him with wires in his wrist. Later, Haslam returned to the top of the timesheets in the morning sunshine at Monza, with Biaggi, Laverty, Corser, and Camier the fastest five in Sunday morning’s warmup.

Max Biaggi proved a point to start the first 2011 World Superbike race at home at Monza by being on the pole, breaking speed records and blowing away his own times along the way. The reigning Champion dominated Saturday’s Superpole sessions, going so far as to flog his Aprilia around the circuit whilst the rest of the riders sat in the garages, comfortable with Biaggi’s position. Eugene Laverty, Jonathan Rea, and Troy Corser joined him in starting on the front row, with Laverty’s lap time more than six tenths slower than Biaggi’s.

Even after dominating qualifying through the first three rounds, Carlos Checa had to settle for an eleventh starting position. Meanwhile, those who have not had such good fortune through the early season continued with their bad luck. James Toseland, set to make his return after a testing injury kept him from Donington Park and Assen, participated in Friday’s sessions, but not the final qualifying practice. Nor did he race, though he was busy signing autographs with that injured wrist through the weekend.

Racing for some redemption, Max Biaggi (1:41.745) proved a point in winning pole for the 2011 World Superbike round at Monza, returning to the track to best his own qualifying time after most riders had returned to their garages. Biaggi also bested his record top speed (334.8 kph/208.035 mph) from an earlier practice session in qualifying. He will be joined on the front row for his home race by Eugene Laverty, Jonathon Rea, and Troy Corser. Meanwhile, points leader Carlos Checa was knocked out in Superpole 2 and will start eleventh. Most riders fell afoul of the Monza chicane at least once, having their lap times ruined and deleted by cutting across the feature.

Rea (1:43.712) was the first to go fastest for the weekend, leading Corser, Badovini, and Biaggi in the first free practice on Friday morning. Haslam (1:42.934) took his turn to put the quick BMW on provisional pole in the afternoon qualifying practice, though it was Biaggi breaking the WSBK speed record that garnered more attention for the Italian in front of the home crowd. Laverty and Badovini, who was again quick Friday afternoon, completed the provisional front row. Meanwhile, James Toseland, Badovini’s returning teammate, was only twenty-first quickest in QP. Also recovering Chris Vermeulen did not ride in the afternoon session, after an off in the morning required a visit to the medical center and stitches on his elbow.

Our good friend Ted Dillard from The Electric Chronicles got an interesting email from Brammo CEO Craig Bramscher this past week, in which the Oregonian company stated that it will be pushing deliveries of the Brammo Empulse back yet another year to 2012, and then fairly bluntly hinted that the revamped Empulse would be fitted with the company’s newly licensed Integrated Electric Transmission (IET).

In his email to Dillard, Bramscher states that “Brammo teams and suppliers across the globe are working hard to deliver you a motorcycle of the level of quality Brammo riders have come to expect. We had a tough decision to make recently: Deliver the Empulse this riding season, or integrate our latest technology and deliver a superior bike in 2012. After much deliberation, we decided to be true to our values and build the best bike we can.”

Though provisional pole went to Leon Haslam in Friday afternoon’s World Superbike qualifying practice at Monza, reigning World Champion Max Biaggi made headlines of his own by breaking the WSBK top speed record. Despite this feat, Haslam outqualified the Italian at home by just 0.019s in a final lap dash, with Eugene Laverty and Ayrton Badovini completing the provisional front row for Yamaha and BMW Motorrad Italia.

Though there will be another qualifying practice Saturday morning and the three sessions of Superpole yet to be held to determine the pole sitter for Sunday’s race, Biaggi is looking to gain back momentum lost in the debacle that was Donington Park. “We need to recover points and we have plenty of potential to be able to do so, even the Assen round showed that,” said Biaggi. He added, “Racing in Italy in front of my supporters will obviously give me a little more charge.” That charge led to the new record of 332.5 kph (206.62 mph) set by Biaggi on Friday.

The rumors are true, Husqvarna is set to bring out a street bike (or five if you believe some reports) in the coming months (expect a November unveiling). Accordingly the Swedish brand, which operates out of Italy and is owned by a German company (Where in the World is Carmen Sandiego anyone?), has released some photos and details about its 900cc parallel twin motor that takes more than a couples cues from its BMW counterpart.

Announcing that it will bring out a road-oriented concept vehicle, Husqvarna will focus on fun, power, and versatility for its first street machine. A sort of vague statement yes, but we do know that parent company BMW is heavily involved with the project, and helping its subsidiary to create a peppier 900cc-ish motor with more horsepower and torque than the BMW lump originally provided.

We heard a rumor that Roehr was teaming up with Hyosung to build an electric streetbike, and low and behold a press release in our inbox today confirmed the news, as the 2011 Roehr eSuperSport is a spitting image of the Korean company’s Hyosung GT650R..except you know, with batteries, electric motors, and a slightly higher price tag. That’s of course because the new Roehr eSuperSport is essentially an electric conversion of the Korean bike.

Announcing a “closer relationship” with Hyosung (the company then states “Roehr Motorcycles LLC does not express or imply any affiliation with Hyosung Motors USA”), Roehr has taken its electric drive system, and placed it in the GT650R rolling chassis to create a 67hp, 100+ mph electric street bike. Though you might scoff at the conversion bike premise, our favorite part about the bike is the $17,995 price tag, which isn’t terribly expensive for a a machine that should go about 75 miles or so on a charge.

We just got an update from Richard Hatfield at Lightning Motors about his team’s progress on the 2011 “Flying Banana” (there’s no escaping that name Richard), and without having seen all the bikes for this racing season, we would peg Lightning’s as the one to beat.

When we talked to Lightning at the end of last season, the stated goal for the 2011 bike was to remove 150 lbs, and add 150hp to the machine. With the parts coming together, Hatfield informs us that the team is on-track to achieve that goal – translation: this bike is going to be wicked fast and agile…and of course, yellow.

Ducati isn’t the only Italian manufacturer coming out with a new motorcycle for 2012, as we get our first look at the 2012 MV Agusta F4 RR Corsacorta. Making 198hp (18hp over your standard F4), the new MV features a short-stroke “Corsacorta” motor. We can expect to see the 2012 MV Agusta F4 RR Corsacorta hit dealers this summer, with a price tag of somewhere in the neighborhood of $30,000+.

MV Agusta is noticeably ramping up its product line offering now that it is back in the hands of the Castiglioni family. Also due out in 2012 is the all new MV Agusta F3, and its naked sibling the MV Agusta Brutale 675 B3. Expect an unveiling of those bikes at EICMA in November; and in the meantime, checkout the video of the new F4 in the video out after the jump.