Video: Casey Stoner Helps Hock Some Hondas

05/09/2011 @ 8:54 am, by Jensen Beeler7 COMMENTS

It’s been a while since we had a motorcycle advert to critique, but with the thawing of winter’s ice, we should have a plethora of videos to show in the coming motorcycle friendly months. First up for the new riding season is Honda with this CBR1000RR ad that features MotoGP star Casey Stoner, and what appropriately looks to be Oz’s Repsol Honda Casey Stoner race replica that he is riding.

As far as motorcycle marketing goes, this clip is a pretty good effort by Honda Australia. Star GP rider, good production quality, and a demand generation focus all make for a compelling advert. Honda will need all the help it can get though, as it’s hard to sell the same bike that’s been out for four years, albeit with some fresh paint and some minor tweaks here and there.

In a market segment where dyno graphs and high-tech gizmos rule the sales sheet, here’s to hoping that quality in adverts can make up for quantity on the dynamometer in the Land of Kangaroos. Check it out after the jump and let us know what you think.

Source: GPone

  • 76

    No Wheelie? WTF? Coming over that crest that wheel should have been in the air, damm lawyers

  • MikeD


    For Pete’s sakes…Change the damn thing, it’s got a Pug’s face that only a Mother could love. It’s starting to look like it’s been around forever.
    A new paint scheme and your star rider on it can only get u so far. Economy blows but u ain’t the only in pain, SUCK IT UP.
    Don’t forget your 600 too.

  • Meh

    Wow. Talk about weak video – it’s crap compared to the MV Agusta F4, Aprilia Tuono, or Ducati 1098 videos. Hell, even the Yamaha FZ8 vid is better.

  • 2ndclass

    That track is actually a private one built by a guy in his front yard. I wish I had my own private track.

  • Steve

    You know I have to agree…The video looks like a little better than a good high school attempt and the music says it all….. it keeps building and building and goes nowhere. Pretty weak. It has all the ingredients but the cake got burnt on this one. Try it again.

  • Ren

    I think it´s a bad video, but….. I want that MOTO!!! But they only sell it in Australia rght? So it´s not only a bad video, it´s a bad comercial strategy

  • Great that Honda Australia are using the marketing link to Casey asap. I looked the motorcycle over at the Phillip Island SBK 2011 Expo, apart from the ‘stickers’ it looks like any other Repsol coded Fireblade and that is what irked me, there was an opportunity to offer the motorcycle as a real special with fully warranted ‘go fast’ stuff.

    These are the images I recorded at PI:

    BTW, I don’t fancy many two smokes but i was really taken by the appearance and features of the little Aprilia RS125 ‘Biaggi Replica’, my images of the RS125 head the above page link!