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April 2011

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We knew as the rain hit Jerez this weeks that the weather would be a significant factor at the Spanish GP, and the added moisture on the track has already affted the MotoGP riders as they took to the track for their warm-up session this morning. If you placed your money on Casey Stoner to win the Spanish GP, your money might be safe, as the Australian is still eclipsing the field with his lap times.

However with Valentino Rossi slotting in as second quickest this morning, and Nicky Hayden a not-so-distant fourth, it would appear that the Ducati Desmosedici GP11 favors the wet weather a bit more than their counterparts (check out Ben Spies down in the fourteenth position).

As for the other Repsol Honda front-man Dani Pedrosa, you’ll find him down in the timesheets somewhere around the seventh position. There’s of course a whole race still to be run before we’ll see the results of the Spanish GP, but Rossi/Ducati fans have at least some glimmer of sunshine in an otherwise rainy day at Jerez.

Qualifying for the Spanish GP got underway today under the sunny, but windy skies of Jerez, Spain. Unsurprising to just about anyone, the Repsol Hondas of Casey Stoner and Dani Pedrosa were on the top of the time sheets, with local Jorge Lorenzo completing the front row and only 0.16 seconds off the qualifying pace. While the rank and order surprises few, all eyes will be on the latter stages of tomorrow’s race to see how Dani Pedrosa can manage with his ailing shoulder, which the Spaniard will have operated on immediately after the GP

The qualifying session saw a total of six riders hitting the tarmac and gravel traps, with many blaming the wind as a contributing factor. The list of riders crashing includes Valentino Rossi, Ben Spies, Colin Edwards, Randy de Puniet, Karel Abraham, and Hiroshi Aoyama. Thankfully no one was injured, but in the case of Rossi, it meant trashing his preferred bike for the session, causing him to qualify on his other machine, and landing 12th on the starting grid.

He’ll be joined on the fourth row by teammate Nicky Hayden, who has been having a miserable season thus far on the Desmosedici GP11, and once again Randy de Puniet proved himself to be the fastest Ducati, qualifying seventh. Honorable mentions go out to John Hopkins, who continued his progress filling in for the injured Alvaro Bautista this weekend with a fourteenth grid position for tomorrow’s race. With a good start we could see a mid-pack finish for Hopper, who has shown marked improvement with each session on the Suzuki GSV-R.

With the rain very likely to make an appearance for tomorrow’s race, all bets are off for how the Spanish GP will shape-up.

If it hasn’t become apparent by now, we love us some April Fools here at Asphalt & Rubber, because like Christmas, the real joy in the holiday isn’t in the act of receiving, but in the act of giving. It’s perhaps at this time of year where the media side of the motorcycle industry reaches its zenith of creativity, producing eloquent prose, perfect press releases, and some of the most superb photo re-touches we’ve ever seen. We have in fact many maestros in our presence, and we wanted to share our Top 3 picks of the days festivities.

And our role in all this? Well we’re firm believers in the idea that if you’re going to do something wrong, then it’s best to do it right. Instead of trying to fabricate a story or two, and then convince you that they were real (that’s so 2010 by the way), we decided to switch things up and publish two stories (here & here) that we knew to be fundamentally true, and convince you that they were in fact fake. April Fools.

Repsol Honda has debuted a new advertisement to go in-line with the MotoGP Championship stopping in Jerez, Spain this weekend. Drawing on the petroleum company’s sponsored riders in GP racing, we see Casey Stoner, Dani Pedrosa, Andrea Dovizioso, and Marc Márquez making an appearance for their benefactor. We can only imagine the acting direction that must have been given to the riders for this video: “Marc, you’re the youngest so no talking and only use your hands. Dani, divide a really big number by another really big number while staring off into space. Andrea, you’re hot, so very, very, very hot…do something about it. Casey, you’re a sweaty boy, and everyone knows it.”

While we don’t speak a lot of Spanish here in the A&R office, we imagine the real message here is about teamwork, winning, and using Spanish gasoline…at least that’s what we’re hoping for, and that this is not the making of a motorcycle-themed boy band music video. Honestly though, it’s a pretty cool video with the slow-motion shots, and luckily for Repsol it looks like they have a good chance of being on the podium this weekend to go along with this campagin. Check out the making of this video after the jump, as it looks like there’s some A-quality footage still to be used. Do we smell a sequel coming on?

Our favorite brand from Milwaukee continues to surprise us, as we’ve gotten confirmed reports that Harley-Davidson is considering an electric model to its line-up.

Details are scarce on the project, but the company has made a poor secret out of its desire to return as an industry innovator (yes, there was in-fact a time when you could call a Harley-Davidson a trendsetter in the motorcycle industry…it just hasn’t been in this blogger’s lifetime).

Likely eyeing the next big trend in motorcycling, internally the Bar & Shield brtand has been exploring the idea of an electric or hybrid ICE/electric drive train.

When Ducati Corse announced that it had “partnered” with Mercedes-Benz’s in-house tuning brand AMG at the LA Auto Show, the deal raised a few eyebrows and sent shock waves across the keyboards of journalists as everyone asked themselves “what could this all mean?!” At the time it was obvious that the AMG brand would be featured on the Desmosedici GP11 race bikes of Nicky Hayden and Valentino Rossi, and that the sponsorship was just one of many that Ducati had secured, likely having something to do with a certain nine-time World Champion.

However the deal still stuck out as more than a straight advertisement transaction, with Ducati even saying that the relationship would be reciprocal, with the Bologna Brand helping hock a few Stuttgart Sleds in Mercedes-Benz’s ad campaigns. We got our first taste of how that cross-pollination of a partnership would look almost immediately after the announcement, with the two brands engaging in a sort of teaser video of what was to come further down the road (road…get it? ha!).

Then of course more recently we got another taste as the Ducati Superbike 848 EVO made a cameo appearance in a commercial that pitted it against a Mercedes-Benz C63 AMG Coupe. A lesser known fact to the public, but one readily apparent to journalists who attended the Ducati Diavel launch in Los Angeles, was that Mercedes-Benz has been supplying AMG-tuned vehicles to Ducati to use at press, media, and public events.

While it would seem that the two premium brands are exploring the limits of their marketing synergy, and how two wheels can compliment four wheels, and vice versa, reliable sources close to Asphalt & Rubber have revealed that the partnership goes deeper than just a joint-marketing campaign, and is in fact a part of an elaborate purchasing agreement that sees Mercedes-Benz acquiring Ducati Motor Holdings should certain criteria be met.