Centered around capturing a younger demographic, the Brawler is the latest concept from Travis Clark. Hoping to engage younger riders with an actually sporty Sportster, Clark’s Brawler, in its finest trim, combines the high-powered Porsche designed motor in an attractive package that speaks more to a younger generation than anything that’s come out of Milwaukee…and it looks good too.

While Harley-Davidson has certainly been gaining some traction in younger markets with its different Sportster offerings, like the new Forty-Eight, the company still needs a major youth infusion. Clark thinks that his Brawler is the the ticket with its more modern design and performance-centered operation. Designed to come with two different suspension packages, the base Brawler features inverted forks and an 88ci air-cooled HD power plant, while the high-end brawler comes with the V-Rod motor and leading link front suspension.