Kawasaki USA has undergone an executive restructuring that aims to bring a more aggressive marketing approach to the Japanese company’s US operations. The new Kawasaki USA structure creates three operating areas: marketing, field sales, and corporate sales, which will report directly to Kawasaki President Takeshi Teranishi.
Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait. The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry? Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.
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- Volkswagen Motorcycle Concept
- AMA Pro Racing Adds AMA Pro Vance & Hines XR1200 Spec Racing Series
- Metzeler Sportec M5 Interact Tires: Now with Pi Sign
- 2010 Yamaha FZ8 Officially Revealed
- World Superbike in New Zealand 2012?
The second running of the Indianapolis GP found much better weather than last year, with a bone dry track this time around. With a strong showing from Dani Pedrosa all week, the Americans on the second row, and a lot of contracts still up in the air, the 75,000 fans at The Brickyard were treated to a great showing of GP racing as the Championship takes another step to completion.
BMW has finally gotten around to setting the MSRP on its highly anticipated S1000RR sportbike. Priced in-line to compete with the major Japanese manufacturers, the S1000RR is going for a measly $13,800.
For that price you’ll receive a bike with 193hp at the crank, a dry weight of 404lbs, and a headlight only a mother could love. For an additional $1,000, you can get the S1000RR with ABS brakes, and only sacrifice an additional 5.5lbs of that curb weight.

World Superbike has landed on American soil with its first stop in the States: Miller Motorsports Park. The track based in Salt Lake City is playing host to WSBK for the second time in its history, and because of injuries a special contingency of American riders participated in the today’s events. With the AMA series sharing a stop at Miller, it should come as no surprise that one of “dem good old boys” was at the top of the Superpole podium.
According to a dealer announcement, the Harley Davidson XR1200 will be released in the U.S. at the IMS show in Long Beach, California this December 5th. If you’re not quite up to speed on Harley’s performance oriented bikes, the XR1200 is based off of the 1200cc air-cooled Sportster engine, and has styling and design that harken back to Harley-Davidson’s dirt-tracking days with the XR750. Read more after the jump.
Electric motorcycle manufacturers, Quantya, in partnership with Shredelectric, have set up their first dealership in the US. The Swiss company has been selling its electric dirt bikes in Europe with what they describe as some fair success. Pictures and more after the jump.








