Fresh as an MBA graduate, in the very early days of Asphalt & Rubber, I had an interview with a prominent Fortune 500 company that was well-known for its 100 year plan.
This was a topic of conversation during my job interview, as I found it intriguing that a company could even pretend to predict what the world will look like in 100 years.
To find the arrogance in this notion, imagine the trying to predict things like social media, cell phones, the internet, automobiles, commercial flying, and space travel…all at the turn of the 20th century.
With the rate of change we have seen in the past 100 years, apply that same trend to the next 100 years, and you will see how futile such a prediction can be. What don’t know what we don’t know, in this regard.
So, it’s with some amusement that we share with you today BMW Motorrad’s vision for motorcycling in the next 100 years.
The German brand calls its the BMW Motorrad VISION NEXT 100, and says that the concept “embodies the BMW Group’s vision of biking in a connected world – an analogue experience in a digital age.”