Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Turbocharged Suzuki Recursion Going into Production?

01/02/2015 @ 12:03 pm, by Jensen Beeler6 COMMENTS

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News from Japan seems to suggest that Suzuki is making a production version of its Recursion concept. For those that don’t remember, the Suzuki Recursion Concept was based around a turbocharged 588cc two-cylinder engine.

The idea was to achieve liter-bike power from a middleweight-sized machine, thus offering enthusiasts high-power but nimble machines to ride.

The news that Suzuki is putting the Recursion into production isn’t too far-fetching, though the original source does seem to be the not-always-accurate Japanese publication Young Machine.

Video: Suzuki’s MotoGP Team Reviews Their 2014 Efforts

01/01/2015 @ 2:39 pm, by Jensen Beeler5 COMMENTS

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It’s been a busy year for Suzuki Racing, as the Japanese motorcycle company is looking to re-enter the MotoGP World Championship for the 2015 season.

Getting their Suzuki GSX-RR race bike ready, and their racing program on-point, hasn’t been easy for the OEM — even with a fast test rider like Randy de Puniet.

Suzuki recaps their efforts in 2014 with this short video, which shows a behind-the-scenes look at the GSX-RR’s development and Suzuki’s MotoGP preparations.

With Aleix Espargaro and Maverick Viñales set to race next season, many in the GP paddock are anxious to see Suzuki’s return to Grand Prix racing.

The expectations are optimistic, though also realistic…the 2015 will be a development season for sure, but the GSX-RR appears to be a solid platform to build upon.

Monday Summary from Valencia: New Bikes, New Riders, And a Dog & Pony Show

11/10/2014 @ 10:28 pm, by David Emmett9 COMMENTS

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Despite being exhausted from a full weekend (make that a complete season) of testing, the entire MotoGP grid was once again out in force on Monday, turning the first laps of the 2015 preseason (full times here).

All except Nicky Hayden, that is, as Honda have brought only one RC213V-RS to Valencia, and there was no point for Hayden to spend more time on the RCV1000R, as that bike will be replaced by the new RS for next season. Hayden gets his turn on the bike tomorrow, weather permitting.

There was both old and new on display at the test, some things virtually unchanged, others radically different. New riders joined the grid, as well as two new factories, and a reshuffling of riders and crew between the garages.

The biggest change was at Suzuki, which saw Aleix Espargaro move from the Forward Yamaha team into the new Suzuki squad, where he was joined by Maverick Viñales, fresh from Moto2. Both riders were very impressed with the GSX-RR, praising its handling and the bike.

Friday Summary from Valencia: New Bikes, New Collaborations, & A Well-Structured Talent Pipeline

11/07/2014 @ 10:20 pm, by David Emmett2 COMMENTS

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Valencia is always an incredibly busy weekend. The last race of the year means a chance to look back at the season which is almost past, and the last chance before the winter break to present projects for next season in front of a large audience, or at least, a large press group.

As a journalist, you can end up running around the paddock like a headless chicken, sprinting from event to event with no clear idea of what you are doing, as each new event wipes the memory of the last from your mind.

A selection of the events this weekend: A press conference organized by Dorna featuring the principals from the three factories in MotoGP, to look back over the season and review the future of the sport and how it is promoted (interesting, but long-winded).

The presentation of Tech 3’s new Tech 3 Classics project, which will see Tech 3 engineers restoring classic racing motorcycles for the general public (mercifully brief, but with some stunning old machinery on display). The presentation of the CIP Moto3 team for next year, with Remy Gardner, son of former 500cc world champion Wayne, to contest his first full Grand Prix season.

A farewell to Colin Edwards, organized by the Forward Racing team. The introduction of the collaboration project between Monlau, Marc VDS Racing, and Estrella Galicia which will see them racing in all three Grand Prix categories, the Spanish CEV championship and the Pre-GP class in Spain (revolutionary, poetic, and in three languages).

It is enough to make you forget about the fact that there are bikes out on track preparing for the last races of the season on Sunday. That is, after all, the actual raison d’etre of the Grand Prix paddock, and the reason we are gathered here in the first place. Even there, new projects were on track distracting the focus from Sunday, offering a glimpse of the bikes which will feature next year.

WSBK: Randy de Puniet Signs with Crescent Suzuki

10/14/2014 @ 11:14 am, by David Emmett1 COMMENT

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Randy De Puniet is to make a return to racing full time. As had been rumored for some weeks now, the Frenchman is to make the switch to the World Superbike series, where he will join the Crescent Suzuki team for 2015. De Puniet will race alongside Alex Lowes next year, aboard the Suzuki GSX-R1000.

After losing his ride with the Aspar team at the end of 2013, De Puniet has spent 2014 as Suzuki’s official test rider, helping to develop the bike now dubbed the GSX-RR. The only racing action he had seen was with the Yoshimura team during the Suzuka 8 Hour race, where he finished in second place with teammates Josh Waters and Takuya Tsuda.

Suzuki GSX-S1000 Not Coming to the USA Until…2016?

10/02/2014 @ 5:27 pm, by Jensen Beeler17 COMMENTS

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The big “new” model from Suzuki for 2015 is the Suzuki GSX-S1000, and its fully-faired cousin the Suzuki GSX-S1000F. Using the 2008 Suzuki GSX-R1000’s engine, retuned for street riding, the GSX-S1000 is Suzuki’s liter-bike streetfighter, while the GSX-S1000F is being billed as a very sporty sport-tourer…or a comfortable sport bike…however you want to slice that cake.

The good news is that the Suzuki GSX-S1000, Suzuki GSX-S1000F, Suzuki GSX-S1000F ABS have been confirmed by Suzuki Motor America as coming to the USA.

The bad news is that GSX-S1000 lineup will be 2016 models, not 2015. While Suzuki isn’t saying when the machines will arrive at dealers, it seems fair to infer that the 2016 model year designation means Summer 2015 at the earliest.

2015 Suzuki GW250F — A Fully-Faired 250cc for the USA

10/02/2014 @ 12:33 pm, by Jensen Beeler18 COMMENTS

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Suzuki has finally brought a full-faired small-displacement machine to the US market, announcing today the 2015 Suzuki GW250F. As the name implies, the Suzuki GW250F is really just the GW250, with full-fairing bodywork.

The move is perhaps the mother of necessity, as Suzuki doesn’t have a proper motorbike to go head-to-head with the Kawasaki Ninja 300, Honda CBR300R, or Yamaha YZF-R25.

With the small-displacement war well underway in the United States, Suzuki Motor America surely felt that something beyond just the Suzuki GW250 was needed, and hence the GW250F was born.

2015 Suzuki GSX-S750 — Budget Middleweight Streetfighter

10/02/2014 @ 11:54 am, by Jensen Beeler20 COMMENTS

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Suzuki Motor America has just wrapped up its dealer show, and the surprise announcement is the 2015 Suzuki GSX-S750. The 749cc cousin to the Suzuki GSX-S1000 that debuted at the INTERMOT show, the Suzuki GSX-S750 is exactly what you think it is.

Taking the GSX-R750’s engine, and tuning it for low-end torque and mid-range power, Suzuki says that the GSX-S750 is perfect for street riding. Europeans have been calling it the Suzuki GSR750, since 2011.

The real kicker for the American market though is the price, as the GSX-S750 (available only in matte black) comes in at a paltry $7,999. Meanwhile the “Metallic Triton Blue and Pearl Glacier White” painted Suzuki GSX-S750Z (shown above) will hit dealer floors at $8,149, MSRP.

We gave Suzuki a lot of grief over the GSX-S1000 this week, but it seems they heard our thoughts in advance regarding pricing on the GSX-S line. There appears to be tremendous bang for the buck with the Suzuki GSX-S750 — American street enthusiasts, your budget streetfighter is here. Photos and specs are after the jump.

2015 Suzuki GSX-R1000 Gets ABS & Bold New Graphics

09/30/2014 @ 8:27 pm, by Jensen Beeler25 COMMENTS

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When it comes to the four Japanese manufacturers at INTERMOT, Suzuki is looking more and more like it slept in late on test day. Both Honda and Yamaha have been pushing the ball forward, releasing some interesting, albeit not inspiring, motorcycles to the market. Those bikes were fresh at least, and showed some life going on in the motorcycle departments of those companies.

Then there is Kawasaki, which brought out an all-new Ninja ZX-10R superbike in the middle of the recession, and today at INTERMOT they debuted the game-changing Kawasaki Ninja H2R hyperbike. That is a tough act to follow.

To its credit, the 2015 Suzuki V-Strom 650XT is a welcomed addition to Suzuki’s lineup, however other models like the Suzuki GSX-S1000 and Suzuki GSX-S1000F, makes us think that Suzuki is afraid to build anything truly new and inspiring again. Need further proof? Take the 2015 Suzuki GSX-R1000.

2015 Suzuki GSX-S1000F — A Sporty Sport-Tourer

09/30/2014 @ 5:22 pm, by Jensen Beeler18 COMMENTS

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We caught a glimpse of the 2015 Suzuki GSX-S1000F yesterday, as it sat on the expo floor at INTERMOT, and we were curious about the machine. Thankfully we didn’t have to wait long for the details.

Essentially a fully-faired version of the Suzuki GSX-S1000, the Suzuki GSX-S1000F fills the void in Suzuki’s lineup for a 1,000cc sport-tourer that is actually sporty — think of it as a response to the Honda VFR800.

The GSX-S1000F uses the same purpose-built chassis and retuned 2008 Suzuki GSX-R1000 engine that the GSX-S1000 uses, though Suzuki obviously wrapped that package in a full-fairing design.

Also carried over is the three-way adjustable traction control system as standard, KYB suspension, and Brembo monoblock brakes. Anti-locking brakes are available as an optional item.