The second of three 25th anniversary GSXR’s, the 2010 Suzuki GSX-R600 Limited Edition is a run of 25 motorcycles destined for our friends across the pond in the UK. Helping commemorate 25 years of the GSX-R series, the 25th Anniversary GSX-R600 comes with a retro 1999 World Superbike paint scheme, along with a Yoshimura exhaust system, commemorative top yoke, and a certificate of authenticity. For this sort of exclusivity, British buyers can expect to £8,799, or £1,000 over list price. Photos and more after the jump.
Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait. The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry? Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.
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It’s not that new Suzuki MotoGP livery is bad, it’s just well…sort of what you’d expect from Suzuki’s factory racing team. When we first heard that Troy Lee Designs was going to give the old Rizla Blue the once over, we were excited to see what the talented company could come up with in the go fast/look good department.
Yet as we look at these pictures, we wonder what happened in the process. Powder blue? Check. Big Rizla Letters? Check. Nothing else that’s remote eye-catching? Check. We sure hope the Suzuki GSV-R performs better than it looks, but we’re not holding our breath. Check out the rest of the photos after the jump.
Rizla Suzuki has announced that it is teaming up with Troy Lee Designs, tasking the American design firm with the duty of making new race livery for the MotoGP race team. Troy Lee Designs will also be making the leather race suits for Loris Capirossi and Alvaro Bautista, along with the team’s pit-box, hospitality units, and team clothing and merchandise. Expect to see the new brand changes at the Qatar Test during March 17-19th.
It’s been almost two months since Volkswagen bought a 20% stake in Suzuki Motor Corporation, but that hasn’t stopped German designer Nils Poschwatta from imagining what the peoples’ motorcycle would look like. Much fervor was made with the announcement of the two companies joining forces, with many motorcycle fans wishing thinking that VW branded motorcycles were on their way. Like this concept, that notion is a work of pure fantacy, as the two companies have made it clear the partial acquisition is to help both brands enter into emerging car markets more effectively. Still, it’s a nice drawing.
Source: Nils Poschwatta via MotorFreaks
Here’s one to help you pass the final minutes before the weekend: a stop-action video of a GSX-R seemingly building itself up from a bucket of parts. Created by what appears to be a father/son duo in their garage, the video is really well done. Things get insane at the 3:30 mark, and is a testament to the 30+ hours it took to film the video. Check it out after the jump.
Helping celebrate the 25th Anniversary of the GSX-R750, Suzuki GB has come up with the 2010 Suzuki GSX-R750 Limited Edition, which sports a retro paint scheme circa 1996 and a Yoshimura GP Evo 111 exhaust. The GSX-R750 appears to be the first GSX-R to get the anniversary treatment, as Suzuki GB is teasing image spots for a GSX-R600 & GSX-R1000 Limited Editions as well.
Looks like our tip about Suzuki is coming to fruition sooner than we expected (although, we’re still holding our breath on the GSX1000R part of that tip). Suzuki has launched a new European Bandit at the Bol D’or 24 hour endurance race, in Magny-Cours, France, and it looks like they have given the Bandit a bit of a make-over. Pictures and more after the jump.
Rumors are circulating that Suzuki is about unveil its 2010 motorcycle line-up, which will reportedly feature an all new 1,250cc Bandit, new GSX-F, and an updated GSX1000R. With the Gixxer 1000 being completely revamped just last year, we’re not sure if that means just new colors for 2010, or if Suzuki will be making modest performance enhancements, like we saw with the 2010 Honda CBR1000RR and 2010 Yamaha YZF-R6.
Those are all the details we know now, more as it comes to us. Remember to always tip your waiter, and your daily motorcycle blog.











