Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Suzuki SV1000S Concept by Luca Bar Design

03/25/2014 @ 3:36 pm, by Jensen Beeler19 COMMENTS

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The Suzuki V-Strom 1000 is perhaps the most intriguing motorcycle to come from Hamamatsu in a long while, as the Japanese brand has been dormant ever since the economic dustup of 2009 and onward. A revival of new motorcycles from Suzuki, the V-Strom 1000 also represents the OEM finally building a proper offering for the ADV segment.

Building upon the V-Strom 1000, our friend Luca Bar imagines new life coming into Suzuki because of the adventure-tourer, and it isn’t hard to imagine other new machines from the V-Strom’s platform.

For a product line that is full of holes, one such plug could be the revival of the Suzuki SV1000 series, and Bar has put together both a naked and half-fairing editions of this well-loved model.

58 Hi-Res Photos of the 2014 Suzuki V-Strom 1000

09/23/2013 @ 4:13 pm, by Jensen Beeler20 COMMENTS

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In case you missed it this morning, Suzuki dropped more details on its upcoming 2014 Suzuki V-Strom 1000 adventure-touring bike. Building off its predecessor’s v-twin engine, Suzuki have coaxed nearly 100hp from the 90° twin, while adding the company’s first traction control system ever on a production-model motorcycle.

We expect the new Suzuki V-Strom 1000 to hit US soil with a price tag in the $12,500 range, making this ADV bike a very lucrative two-wheeler for any price-conscious motorcyclist who wants to get his (or her) feet dirty, while still having a great on-road experience.

To help whet your appetite on the new V-Strom’s impending official release, there are 58 high-resolution photos waiting for you in the gallery after the jump. Enjoy.

2014 Suzuki V-Strom 1000 Details Emerge

09/23/2013 @ 12:02 pm, by Jensen Beeler10 COMMENTS

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Since its concept debut at the 2012 INTERMOT show, details of the 2014 Suzuki V-Strom 1000 adventure-touring bike have slowly dribbled from the Japanese manufacturer’s lips. Giving us today a healthy dose of technical specifications and photos, Suzuki seems all but ready to debut its new V-Strom 1000.

Featuring a 1,037cc v-twin engine, which makes a peak 99hp at 8,000 rpm and 76 lbs•ft at 4,000 rpm, Suzuki has added a traction control system (a first for Suzuki) and ABS into the mix as well.

Nine Questions with Tomohisa Ichimaru – The Man Behind the Upcoming Suzuki V-Strom 1000

07/05/2013 @ 5:19 pm, by Jensen Beeler24 COMMENTS

I am not going to lie to you, after the jump is a set of very “marketing-heavy” videos from Suzuki about the upcoming Suzuki V-Strom 1000 adventure-touring bike. But since A&R readers are a clever bunch, and well-versed in smelling out the industry bullshit, I thought we would post these videos up anyways, since there are some interesting things going on with the new V-Strom concept.

Featuring nine questions with Tomohisa Ichimaru, the Product Planner in charge of the 2014 Suzuki V-Strom 1000, we get a sense of where the Japanese factory is coming from with its first proper modern ADV bike, and the lengths Suzuki has gone to ensure it meets the expectation of the existing devout Strom fan base.

Involved with the V-Strom 650 project, as well as wee-Strom owner, Ichimaru-san seems like the perfect choice for the person to guide the V-Strom 1000 project. We have heard plenty of stories coming out of Suzuki about the new V-Strom, so it will be interesting how closely the concept machine that debuted at EICMA is to the production model (expected to debut at this year’s EICMA show).

Price will be key for Suzuki, who will already have to compete for the non-BMW mindshare with the very stout Yamaha Super Ténéré.

More Photos of the Suzuki V-Strom Concept

11/13/2012 @ 7:49 am, by Jensen Beeler11 COMMENTS

Suzuki is remaining fairly tight-lipped about its V-Strom Concept it is showing at EICMA in Italy, which first broke cover last month at the INTERMOT show in Germany. Simply saying that the model will eventually be built (in 2014?), it is not clear how close what we see here is to the production version.

A much needed revamp to its adventure bike offering, the real question for the Japanese company will be whether the new Suzuki V-Strom will be too little too late. Photos after the jump.

Suzuki V-Strom 1000 Concept – Coming in 2014?

10/02/2012 @ 12:17 pm, by Jensen Beeler24 COMMENTS

While the KTM 1190 Adventure and BMW R1200GS were grabbing all the headlines from INTERMOT today, we think the real news from the adventure-touring section is the Suzuki V-Strom 1000 concept, a nearly production ready bike that will debut in 2014. While Suzuki V-Strom owners we preach from the mountain the off-road prowess of their bikes, the truth is that Suzuki did not have adventure-touring on its mind when it built the V-Strom 1000 (or 650 for that matter), with the emphasis more on the touring side of that designation, than the adventure.

A quick look at the Suzuki V-Strom 1000 Concept for the 2014 model, and that has clearly changed. A bit late to the party, Suzuki has finally put together what looks like a serious ADV bike, which will likely rival other Japanese ADV bikes like the Yamaha Super Ténéré, and give BMW, Ducati, KTM, and Triumph buyers some serious pause before they plop down the extra cash on those premium market bikes.