Has Ducati’s Success Flat-Lined?

The saying goes that one time is a fluke, two times is a coincidence, but three times…three times is a trend. Looking at Ducati’s last three years of sales (2012-2014), which spans only a 2% margin of growth, by definition one has to conclude that the Italian company is experiencing sales stagnation. Granted each of the last three years have been record years for the Italian motorcycle company’s sales figures, but each year has been a nudging over the last. Is all of this a sign that Ducati has lost its magic, seemingly during the leadership transition from Gabriele del Torchio to Claudio Domenicali? Or is there growth to be had from the Italian brand, now that it is owned by Audi AG? We examine that thought in more detail, after the jump.

Analyzing the MotoGP Michelin Tire Test

The departure of Bridgestone and the arrival of Michelin as the official tire supplier to MotoGP is an extremely delicate operation, in terms of marketing, tire development, and motorcycle set up. This posed problems for the Michelin test, held on the fourth day of the Sepang MotoGP test. After the factory test riders had tried the Michelins at the first Sepang test, it was the turn of the MotoGP regulars. With major money on the line, the PR gag-order was enforced rigidly, and observed religiously. No official times were released, nor made unofficially available by the teams. A range of times have seeped out from journalists present, but given that only a few laps were timed by a few people out of practice with using a stopwatch, those times can be taken as guidelines only.

Colin Edwards Part of MotoAmerica’s TV Team

MotoAmerica has announced its lineup of TV announcers for the series’ telecast on CBS Sports Network, and the trio is a mix of familiar faces. Motorcycle racing veteran Jonanthan Green will be calling the races from the booth (many World Superbike fans will recognize his voice), and the man helping Green analyze the race should sound familiar as well, as it will be MotoGP star and two-time WSBK Champion Colin Edwards. While the boys are in the booth, Crisy Lee will continue her role as pit lane reporter, something she did with AMA Pro Road Racing under the DMG administration. While CBS may have to hold its hand over the censor button on Colin’s microphone, we think that fans will be pleased with the Texas Tornado’s addition, and the insight he will bring as a veteran racer.

Ride Review: 2015 Yamaha YZF-R1 & R1M

The original R1 design focus was primarily for the street, however that has all changed for 2015, with Yamaha’s Engineer’s instructed to design a bike mainly for the track.
Thus, the 4.5km Brabham circuit provided a world-class test track for the 100 journos who descended from all over the globe to experience the 2015 Yamaha YZF-R1 and R1M for the first time. The diverse range of 18 corners, including one of the fastest turns in Australia, approached at nearly 300kmh, was perfect to test all the attributes of a new motorcycle. Our test group had some quick guys including Josh Brookes, Steve Martin, and Cam Donald, so there was no hanging about.

2015 Suzuki GSX-R1000 ABS Comes to America for $14,399

A late announcement to the Suzuki motorcycle lineup, the 2015 Suzuki GSX-R1000 comes with the banner headline of adding anti-locking brake system (ABS) and a bold new “Suzuki Racing Blue” graphics package (BNG) to the venerable superbike. The added safety of ABS is at least a welcomed change to the now seven-year-old model version of the Suzuki GSX-R1000. Meanwhile, the graphics package is designed to make a link between the GSX-R1000 and Suzuki’s MotoGP race bike, the Suzuki GSX-RR — even though the street bike pre-dates its racing counterpart all the way back to when Suzuki was last entered in the premier class.

Would You Buy This $280,000 Motorcycle?

We have seen a lot of limited-run motorcycles here at Asphalt & Rubber — some have been intriguing, and some have been…well, not. With exclusivity of course comes a price tag of sizable proportions, but it is rare that we see a motorcycle break into six-figures, let alone pass the quarter-million dollar mark. But here we are with the Yacouba Feline. We have featured the work of Yacouba Galle before, as the French designer has done a bit of work in the industry, including a bolt-on design kit for the MV Agusta Brutale, which he calls the Bestiale (a name that might make Anglophones cringe a little). Unlike the Bestiale though, the Feline is a full-on motorcycle, not just a kit…and if you like what you see, it is going to cost you a mint.

XXX: The 2015 Yamaha YZF-R1 World Endurance Race Bike is Pure Sex…with a Headlight

The long-winded “Yamaha France GMT 94 Michelin Racing” team is ready for FIM Endurance World Championship action this year, especially with the all-new 2015 Yamaha YZF-R1 motorcycle. The new R1 offers state-of-the-art electronics, as well as near-200hp from its crossplane four-cylinder engine, and the French team is looking to capitalize on those improvements in the EWC for 2015. Yamaha France took the 2014 title in a convincing fashion, so it will be interesting to see what riders David Checa, Kenny Foray, and Mathieu Gines can accomplish with their new toy. We’ve got a bevy of high-resolution photos for you, after the jump.

Not-A-Review: 2015 MV Agusta Motorcycles

As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery. I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst. Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

Analyzing The Ducati Desmosedici GP15

Anyone watching the presentation of Ducati’s 2015 MotoGP bike will have learned two Italian phrases: “Emozionante” and “tanto lavoro”. Both were extremely apt. Getting from where Ducati was to where it is now with the Desmosedici GP15 had needed “tanto lavoro”, a lot of hard work, and they still have “tanto lavoro” ahead of them. The results were “emozionante”, a fantastic word nearer to exciting than emotional. But both exciting and emotional were apt phrases. The sense of eagerness was palpable among Ducati staff at Bologna on Monday. For good reason, the GP15 presented in a long, loud, and rather meandering show is radically different from what came before.

Some Thoughts on MV Agusta & A Story About Two Letters

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1″ of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.

Iron Lung by Icon 1000

12/10/2013 @ 12:55 pm, by Jensen Beeler15 COMMENTS

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Oregon’s favorite motorcycle apparel brand has a custom motorcycle build for the holidays, the Icon 1000 “Iron Lung” Sportster. An homage to the bikes that Harley-Davidson used to build in the 1970’s, you know when the Bar & Shield brand did real racing, and was fairly good at it too.

Based around a 1991 Harley-Davidson Sportster 883 engine, the Iron Lung sees its lump bored out to 1,200cc, with a Supertrapp exhaust helping things breathe a bit better as well. The front-end has been lowered and widened with wide-glide forks and custom triple clamp. Similarly, the rear features a custom subframe with Progressive 970 shocks.

To make Iron Lung work visually, Icon widened the fairings, which gives the machine a bulldog like stance: low and wide. Fitted with the company’s own variety of Portlandian hipster chic, the Iron Lung sports paint by Garage 31 and a custom seat by New Church Moto — two local outfits in Portland, Oregon.

The design isn’t really our usual fare here at Asphalt & Rubber, but you have to appreciate the honesty in Icon’s retelling of the Iron Lung’s performance assessment:

“Once completed, we headed down to an oval in Southern Oregon and kicked ‘er in the guts to be featured along side of our Spring 2014 ICON 1000 apparel collection – coming soon. Her handling was as questionable as the grandstand snacks, but she bore the brunt of torture with aplomb. It wouldn’t be an ICON 1000 bike without a true trial by fire. In Iron Lung’s case this was literal as she burst into flame after her initial shakedown run just a few weeks prior.”

We find that worryingly appealing. Party on boys and girls.

Deus Ex Machina New Blood Sportster

12/06/2010 @ 6:06 am, by Jensen Beeler7 COMMENTS

Appropriately in time for the holidays with its deliciously red paint job, we bring you the Deus Ex Machina New Blood Sportster. Taking a 2004 Harley-Davidson 1200cc Sportster, the guys from down under have massaged their magic into this once dull v-twin, and made an eye-catching motorcycle (per usual). The most striking piece of the motorcycle is perhaps the hand-built exhaust pipe, which is half street-tracker, and half sportbike in inspiration. Then there is of course the matte blood red meets cream paint job that accents the otherwise blacked out bike. We think the effect is killer, and makes the Sportster design more palatable without going overboard.

Concept: Harley-Davidson Brawler

08/02/2010 @ 9:39 am, by Jensen Beeler18 COMMENTS

Centered around capturing a younger demographic, the Brawler is the latest concept from Travis Clark. Hoping to engage younger riders with an actually sporty Sportster, Clark’s Brawler, in its finest trim, combines the high-powered Porsche designed motor in an attractive package that speaks more to a younger generation than anything that’s come out of Milwaukee…and it looks good too.

While Harley-Davidson has certainly been gaining some traction in younger markets with its different Sportster offerings, like the new Forty-Eight, the company still needs a major youth infusion. Clark thinks that his Brawler is the the ticket with its more modern design and performance-centered operation. Designed to come with two different suspension packages, the base Brawler features inverted forks and an 88ci air-cooled HD power plant, while the high-end brawler comes with the V-Rod motor and leading link front suspension.

Harley-Davidson Forty-Eight: The Gen-X Sportster

01/22/2010 @ 1:04 pm, by Jensen Beeler56 COMMENTS

The Harley-Davidson Sportster Forty-Eight (or is it 48?), has made its way out of Milwaukee in time for the 2010 model year. Based on the Sportster 1200 platform, the Forty-Eight is the latest addition to Harley’s “custom” offering. It differs from its Nightser et al counterparts with a bobber meets cafe racer appeal, but keeps the ubiquitous orange and black color schemes.

Promotions: The Only Way to Sell Harley’s Right Now

05/29/2009 @ 9:32 pm, by Jensen Beeler2 COMMENTS

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At the end of last year, we announced Harley-Davidson’s promotion where if you bought a Sportster motorcycle (sadly, not the XR1200), you could receive the MSRP value of the bike if you traded it in the following year for “bigger” model.

The promotion was such a great success apparently, that now that it has ended, Harley-Davidson sales have slumped off.

Harley-Davidson Guarantees the Value of Newly-Bought Sportsters Upon Trade-in

12/26/2008 @ 10:12 pm, by Jensen BeelerComments Off

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Harley-Davidson is getting creative with selling motorcycles, and we here at Asphalt & Rubber like it. HD must really want to capitalize on those sales, as it’s just announced a unique incentive to purchase a new Sportster, or alternatively to trade in your recently purchased model. 

All new 2008 and 2008 Sportsters, bought between December 26, 2008 and March 31, 2009, will be sold with a guarantee that Harley-Davidson will offer the full MSRP of the bike when traded in for a larger bike, within on year of the original purchase. The offer does not apply to the new XR1200, and the bike bought after the trade-in must be a Dyna, Softail, VRSC, or Touring model. 

Economically, this is an interesting deal. Harley-Davidsons, unlike most other marquees, generally appreciate in value over-time. This is mostly a function of long-waiting lists, and difficulty of purchasing abroad. Regardless, its a bonus point for buying the Milwaukee brand. The Sportster line, being at the bottom of the Harley totem pole, is the most susceptible to having this trend end with the economic crisis. This promotion, effectively squashes that possibility for the time being. Anyways, for the average consumer, revile in the fact that an otherwise depreciating object will hold its value for the next year minus the rate of inflation, and in the event of deflation in the value of the dollar, will actually be a decent investment. Booyaca!

Source: Harley-Davidson via Autoblog