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Skully AR-1

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We broke the news last week that helmet tech-startup Skully was rising from the dead, and today we have more news from Skully Technologies and how it plans to correct the wrongs of its predecessor.

In a letter to its “SKULLY Nation”, Skully Technologies lists how various backers of Skully’s Indiegogo campaign will be treated under the new company.

While the plan lists several bullet points for the various supporter levels, along with caveats, the short version is that Skully Technologies will honor all of the Indiegogo campaign promises make by Skully, Inc, substituting the Skully AR-1 helmet with the new Skully Fenix helmet, of course.

For reasons beyond our imagination and comprehension, the failed business experiment that was the Skully AR-1 helmet has been revived by new investors.

Sending out a blast to the “Skully Nation” email list, the brand’s new owners Ivan and Rafael Contreras, have announced their plans to revive this seemingly dead project.

One can barely fathom why someone would want to continue a project that so obviously was doomed to its own failure, and that also so grossly betrayed the goodwill of the motorcycle community; and yet, here we are, with Skully Technologies taking over where Skully, Inc. left off.

The presumption of this news is that the new management hopes to bring the AR-1 helmet, with its heads-up display technology, to market.

The announcement goes on also to say that Skully Technologies will leverage augmented reality, virtual reality, and artificial intelligence technologies for the wearable products industry – a nod to the three hottest technology sectors in Silicon Valley at this moment in time.

Things keep getting worse motorcycle helmet startup Skully, as its production partner Flextronics has filed suit for money and materials allegedly owed it.

According to court documents, Flextronics is demanding payment of roughly $2 million dollars – $505,703 in past-due bills, $514,409 in unpaid bills, and another $1.5 million in what Flextronics calls “materials and inventory related to the Skully project.”

This lawsuit is the second legal action taken against Skully since the company laid off its workforce and shut its doors for lack of funding.

The story of Skully is starting to sound more and more like a script for a soap opera, and today’s installment sees former Skully employee Isabelle Faithhauer bringing suit in the San Francisco County Superior Court against Skully and its founders Marcus Weller and Mitchell Weller.

Faithhauer is the former-assistant to Skully CEO Marcus Weller, and for a time, served as the company’s bookkeeper. In her complaint she alleges that Skully wrongfully terminated her, and brings several other causes of action that are related to that wrongful termination.

However in her filing with the court, Faithhauer also lists a number of incidents where Marcus Weller and Mitchell Weller allegedly used company funds to buy exotic cars, rent expensive apartments in San Francisco, and travel around the world.

If true, this sort of spending could help explain why Skully ran out of capital, and then officially closed its doors last week, despite having raised roughly $15 million from investors and would-be customers.

You can read the full filing of Faithhauer’s complaint against Skully and the Wellers here, which is a PDF hosted by the San Francisco County Superior Court and a public record.

Skully on Friday finally acknowledged what has already been known in the motorcycling community: the company was going out of business. The news comes after a last-minute effort by the remaining management to secure a new round of funding.

With $15 million down the drain, work still to do before the Skully AR-1 would be ready to ship, and a growing group of disgruntled early adopters, Skully’s resurrection was not to be.

Instead in a letter to backers and customers, Skully announced that it would be filing for Chapter 7 bankruptcy, the bankruptcy procedure for companies that are going out of business. This news, of course, directly impacts the thousands of motorcyclists who were expecting to receive a Skully AR-1 helmet.

It was just two weeks ago that we told you about Skully’s investors ousting brothers Marcus Weller and Mitch Weller from the San Francisco startup, and today TechCrunch reports that the motorcycle helmet company will be rather swiftly closing its doors.

A&R readers may remember that Skully’s latest delay to market stemmed from the Skully AR-1 helmet not being ready for mass production, despite the nearly $15 million raised through seed money and a Series A funding round, which was led by Intel Capital.

As such, the closure surely stems from Skully’s investors choosing to shut down the company’s operations, rather than rebuild Skully’s tarnished reputation and retool its product for mass production.

According to TechCrunch, operations at Skully have already ceased, and the website is expected to go offline later today, though as of this writing Skully’s website remains, and its social marketing team is still on Facebook cooling the heels of angry customers.

TechCrunch is reporting, and our sources have confirmed, that the investors behind the Skully AR-1 helmet have ousted one of the company’s founders, Marcus Weller, along with his brother Mitch Weller. For those who don’t know, Marcus Weller was Skully’s CEO, while Mitch Weller served as the company’s Chief of Staff.

The departure of the Weller brothers comes after Skully continually missed its delivery deadlines with its first product, the Skully AR-1, which is a helmet with an integrated rear-facing camera, small computer system, and heads-up-display oculus.

The Skully AR-1 helmet debuted to much fanfare, but it soon became clear that the company’s leadership wasn’t up to the task on delivering the promises they were making to the public. Seemingly on a different page with their investors as well, Marcus and Mitch Weller were fired by the company’s Board of Directors.

It looks like Martin Fitcher, Skully’s current COO, will take over the reigns for the company, or what’s left of it, as its new CEO. Hopefully this means that Skully will finally get on the right path and begin delivery helmets to its plethora of early backers. We are not holding our breath, however.

Future Skully AR-1 owners will have to continue waiting for their helmets, as Skully has once again pushed back the delivery date of its heads-up display powered helmet.

The announcement is another blow for the San Francisco based startup, as Skully has gone from the media darling to full-blown vaporware-pusher over the past two years.

We say this because Skully first launched in 2013, with promises of helmets in the hands of consumers by the end of 2014. That date was then pushed back to May 2015, in conjunction with Skully’s Kickstarter campaign launch. That date would be revised again, this time to the end of the year 2015.

Now well into the fourth month of 2016, Skully is pushing back its delivery date again, though it isn’t giving a firm timeline when the production units will finally reach purchasers. It should be noted that as of this date, only a handful of pre-production units have made it the hands of specially chosen evangelists buyers.

Most Asphalt & Rubber readers are aware of Skully, the San Francisco startup that is making a helmet with an integrated heads-up-display (HUD), and many A&R readers are also aware that Skully is now officially late in delivering its maiden product to the masses.

Finally acknowledging the tardiness to its 2,000 or so early-adopting customers, Skully has released a video (after the jump) explaining its activities, and that the company is on-track for its new delivery date, before the end of the year – or as they say in marketing speak: just in time for Christmas.

Of course we knew back in late-2013, when Skully first announced its helmet, that there was no way the company was going to hit its delivery promise for 2014, though now the company seems in good stead for its new 2015 promise, with an actual office in SF, a deal with Flextronics to make the augmented reality portion of the helmet, and manufacturing tooled-up.

Helmet startup Skully Helmets, the San Francisco based company that is building a helmet with an integrated heads-up-display system, has quietly pushed back its delivery to customers to December 2015.

Initial hopes from the company were to have product in the hands of consumers by the end of 2014, with that date being solidified to May 2015 once the company started its Indiegogo-powered pre-order campaign.

Anyone in the industry could have told you that was pie-in-the-sky forecasting though, as finished models were not even available at the start of the campaign, let alone other factors like certification, production, and distribution.

Bay Area based startup, Skully Helmets, has a unique solution for the future motorcycle heads-up display (HUD) market. While other players like Nuviz and Bike HUD are developing add-on solutions for your existing helmet, Skully intends to introduce a fully integrated, standalone helmet system that internally incorporates the HUD display tech, in addition to other features.

In addition to normal HUD information features such as turn-by-turn navigation, smartphone integration, and Bluetooth connectivity, the Skully AR-1 features a 180-degree rear-view camera that affords the rider a digital representation of what’s going on behind them. Along with the fully integrated system, the rear-view camera is a major feature that sets Skully apart from its competitors.