Honda is once again the top marque in the Canadian market, retaking the honor for the first time in seven years. Taking control of nearly 20% of the marketshare, Honda Canada sold 10,930 motorcycles in 2014, 10% more than its closest competitor.
Selling 123,495 units last year in total, this means that BMW Motorrad is up another 7.2% in sales — strong and steady growth for the German company, with December selling 7,032 units (+10.9%).
“We can look back on a successful year. For the first time in company history, BMW Motorrad sold more than 120,000 vehicles,” said Stephan Schaller, President of BMW Motorrad
“This is an increase of 7.2% compared to the already outstanding result of the previous year and is the fourth year of record sales in a row. I would like to express my sincere thanks to all our customers for the trust they have placed in BMW Motorrad.”
Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand.
Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014.
Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide.
That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984.
BMW Motorrad USA has finished the books on 2014, and the American subsidiary is able to report one of its best sales years in the past decade. Up 5.4% over 2013’s sales figures, BMW Motorrad USA saw strong sales from is S-Series of bikes (S1000RR and S1000R), which were up 80% with 254 units.
The R-Series was another strong performer, up 17% with 477 units sold. The 2014 BMW R1200RT was BMW Motorrad USA’s best-selling motorcycle as well, despite the tourer’s suspension issues, which kept the bikes sidelined for several months.
As such, the Austrian brand will has some stiff competition this year, seeing as BMW Motorrad already broke last year’s sales figure in the first 11 months of this year — an impressive feat, to be certain.
KTM has the advantage of dabbling in small-displacement machines, with KTM-branded bike coming out of India, courtesy of its minority owner Bajaj. The Indian market has been a larger contributor to KTM’s sales success, but things have been growing in Austria as well.
Announcing that the company’s Mattighofen factory reach 100,000 units this year, for the first time ever, KTM is already celebrating some sales success.
Each passing year has seen the roundel brand increase its sales volume, usually with stiff competition from KTM for the title of the largest European motorcycle brand, by volume. This year has been no different.
Though with a few weeks still remaining in the year, BMW is already laying claim to a new yearly sales record, as its November sales have already put the Bavarian brand ahead of its level from 2013.
BMW Motorrad continues to put out sales records, quarter after quarter, and the third quarter of 2014 is no different. Selling 9,991 vehicles in September 2014, BMW has sold 100,217 motorcycles so far this year, up 7.6% over last year.
This marks the first time in BMW Motorrad’s history that the German company has cleared 100,000 units in the first nine months of the calendar year.
KTM continues to challenge BMW Motorrad as the top European motorcycle manufacturer (by sales volume), and has set a company record for sales in the first half of this year.
Selling 70,469 units in total, KTM is just shy of the 70,978 mark left by BMW Motorrad during the same sales period, so it will be interesting to see if the Austrian brand can close the gap in the final six months, as it has done the previous two years.
Friendly competition aside, the news is quite positive for KTM. The six-month sales figure represents a nearly 28% increase in unit volume, while top-line revenue is up 17.6% (€410.3 million, a record as well) and bottom-line income (EBIT) is up whopping 82.6% (€33.6 million). KTM has also increased its ranks by 204 people during the first half of 2014.
Selling 42,259 units in Q2 2014, BMW Motorrad sales are up 5.1%, with revenue up 11.2% to €528 million (€55 million EBIT). This sales volume represents an all-time second-quarter high for BMW motorcycles sales.
The news also makes the first half of 2014 the best six-month period, in the 90 years of BMW Motorrad’s history, of BMW motorcycle sales, with revenue up 9.8% to €1 billion, and unit sales up 9.3% to 70,978 units.