Just days after issuing a North American recall for 50,000+ of their motorcycles, BMW Motorrad issued a press release to talk about its successful sales sales volumes. For 2013, BMW achieved its third all-time sales high of 115,215 vehicles, an 8.3% increase over the previous year. Of that total, 14,100 were sold in the United States.
According to an analyst from UBS Investment Research, Indian Motorcycles is on track to outsell its sibling company Victory Motorcycles in 2014, its first full year of sales since the company’s recent rebirth.
If this prediction turns out to be accurate, this will be a huge feat for Indian, considering the fact that the American brand only sells three models since its relaunch in August of last year, compared to Victory’s current 15 model lineup.
After posting a 49% sales gain in November of this year, KTM USA says it is up 29.8% in year-to-date sales, which according to the Austrian brand, makes it the “fastest growing motorcycle company” in the US for 2013.
There is no word of course on how much volume KTM USA has actually moved, which makes the claim a bit specious, but it does show that there is some momentum behind the “ready to race” brand.
Signs of life are finally coming back to the motorcycle industry, as Harley-Davidson has shown strong gains in the third fiscal quarter of 2013. Posting an increase in sales of 15.5% worldwide, Harley-Davidson grew 20.1% in the United States the last three months, due mainly to its “Project Rushmore” line of water-cooled motorcycles.
“Rider response to the 2014 motorcycles we introduced August 18 was extremely positive. In fact, initial retail sales of the new Project Rushmore motorcycles sparked the largest year-over-year new model year sales increase in two decades,” explained Harley-Davdison CEO Keith Wandell in the company’s investor communique.
Don’t call it a comeback, because even though the US motorcycle industry beat the Motorcycle Industry Council’s projections last year, sales so far for 2013 are looking less than stellar in the first-half of the year.
Down 5.2% from January to June, motorcycle sales were hit mostly by abysmal losses in the scooter segment (23.3%), and helped along by modest losses in the on-road segment (5.3%). Adding more to the misery, dual-sports suffered a 3.4% drop in the first half of the year, though surprisingly off-road bikes showed a gain, increasing 5.4% over Q1 & Q2.
Right on heels of the news that Massimo Bordi has left MV Agusta, we get news from the Italian marque that Giorgio Girelli has been appointed the new Executive Vice President of MV Agusta Motor SpA. According to the company’s press release, Girelli’s appointment to the MV Agusta’s Board of Directors is part of three-year goal to take the motorcycle manufacturer’s stock to the public market. In case you weren’t sure, this is what a horrible idea looks like.
While we have mostly been lamenting the loss of the European motorcycle market, thanks chiefly to the Spanish and Italian economies, things here in the United States appear to be a bit tougher than was thought. While Americans contemplate whether or not we are headed into a double-dip recession, the American motorcycle market certainly seems to be headed that way.
While last year showed signs that motorcycling in the US had hit rock-bottom, and even posted very modest signs of growth, the first quarter of 2013 is anything but reassuring. With the US motorcycle market down 14.7% overall in Q1 2013, the MIC is reporting losses pretty much across the board (off-highway bike sales are more or less flat).
Record months, quarters, and years are becoming an old hat for BMW Motorrad, and last month continues the trend for the German brand. Selling 14,587 motorcycles in April 2013, BMW Motorrad says that it saw an 11.5% sales increase over April 2012.
The primary contributor for that sales boost is the 2013 BMW R1200GS, which has been completely redesigned from its venerable predecessor, and now includes “strategic” liquid-cooling for the cylinder heads, and a bevy of other enhancements (A&R will be swinging a leg over one shortly).
Ducatisti: do you want the good news or the bad news first? The bad news is that the market for motorcycles 500cc and up is down 17% worldwide for the first quarter of this year, which means the “good” news is that Ducati is only down 5% for Q1 2013.
Not exactly the start out of the gate that Audi was hoping for its newly acquired two-wheeled brand, but what are you going to do? Western Europe is a mess, with Spain and Italy continuing to go down like a…well, you know.
Even the American market is on a slight decline for the first quarter, after showing signs of hitting rock bottom earlier last year. Accordingly Ducati sold 1,605 units in the USA — it’s the largest market by volume.
So why are we a bit giddy here at Asphalt & Rubber? Well while we don’t enjoy the misery of motorcycle brands, the fact that Ducati Motor Holding is now under the Audi AG umbrella means that we get far more detailed quarterly and yearly reports from the two-wheeled marque.
Want to know which Ducati model is out-selling them all? How about how many of each model were produced versus how many were sold? We’ve got the digits after the jump.
Only a couple of months after Husqvarnaʼs sale by BMW to Austriaʼs Pierer Industries, the storied motocross brand is once again making headlines, unfortunately of the wrong sort.
Reports from the La Provincia di Varese website, Varese News, as well as motorcycling’s GPOne are saying that the acquisition of Husqvarna has revealed significant problems with massive unsold inventory, labor, and the existing business plan.
As of Monday the 22nd of April, Pierer Industries announced that the factory will be closed until further notice, and let go all of the 211 factory workers employed by Husqvarna. The only staff remaining are in the sales and marketing departments, about 30 people.