Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

MotoGP Will Race in Austria, Starting in 2016?

11/09/2014 @ 7:07 am, by David Emmett1 COMMENT

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MotoGP looks set to head to Austria from 2016. Today, Red Bull co-founder Dieter Mateschitz and Dorna reached an agreement to host an Austrian round of the series at the Red Bull Ring in Spielberg. The agreement is merely preliminary, and subject to the track gaining FIM homologating the track and granting it a license to stage a MotoGP race.

The Red Bull Ring – previously known as the A1 Ring, before being bought by Mateschitz – has been upgraded and this year hosted both a round of Formula 1 and a round of the Red Bull Air Race. It was also the scene of the last Austrian Grand Prix, held back in 1997. The race was dropped after that year due to poor spectator attendance.

Watch Jonny Walker Win the 2014 Erzbergrodeo

09/22/2014 @ 11:37 pm, by Jensen Beeler8 COMMENTS

Jonny Walker - Action

The Erzbergrodeo is billed as the hardest single-day event on a motorcycle, and if you question that as hyperbole, here is your chance to see why first-hand.

Red Bull has made available the a full, unedited, hour and thirty-nine minute POV video of Jonny Walker winning the 2014 Erzbergrodeo. There’s a reason it’s called hard enduro.

HRC and Red Bull Expand MotoGP Partnership

07/30/2014 @ 1:53 am, by Jensen Beeler7 COMMENTS

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Honda Racing and Red Bull have announced an enhancement to their collaboration in MotoGP through the Repsol Honda team, which sees the energy drink company’s logo featured on Honda’s factory team starting in the 2015 season, as it becomes the official energy drink for the team as well.

The two parties have collaborated over the last nine years, but the Red Bull logo has never before been featured on the Repsol Honda machinery, despite Red Bull supporting both Marc Marquez and Dani Pedrosa with personal sponsorships.

Red Bull Straight Rhythm SX Event Is a Go

06/19/2014 @ 5:25 pm, by Jensen Beeler2 COMMENTS

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Late last year we told you about a new supercross concept that Red Bull playing around with, called Red Bull Straight Rhythm. Basically the real world realization of the video game Excite Bike, Red Bull’s Straight Rhythm features what can only be described as an SX course, minus the turns.

A half-mile of jumps and whoops, Straight Rhythm tests a rider’s ability to manage the rhythm sections of an off-road course. The initial videos of the concept seemed intriguing, and now Red Bull has pulled the trigger on hosting a live event.

As such, the first Red Bull Straight Rhythm competition is scheduled for October 4th, 2014 at Auto Club Raceway in Pomona, California. Racing a best of three head-to-head races against their competitors, racers will advance via a bracket format.

How History Is Repeating with Energy Drinks, And Creating Another Tobacco Disaster in Motorcycle Racing

06/11/2014 @ 6:50 pm, by David Emmett20 COMMENTS

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At the Barcelona round of MotoGP – or to give it its full title, the ‘Gran Premi Monster Energy de Catalunya’ – title sponsors Monster Energy are to unveil a new flavor of their product, called ‘The Doctor’, marketed around Valentino Rossi. This is not a particularly unusual event at a MotoGP weekend. Almost every race there is a presentation for one product or another, linking in with a team, or a race, or a factory.

If anything, the presentation of the Monster Energy drink is even more typical than most, featuring motorcycle racing’s marketing dynamite Valentino Rossi promoting an energy drink, the financial backbone of the sport. It is also a sign of the deep trouble in which motorcycle racing finds itself. Energy drinks are slowly taking over the role that tobacco once played, funding teams, riders, and races, and acting as the foundation on which much of the sport is built.

Red Bull funds three MotoGP rounds, a Moto3 team and backs a handful of riders in MotoGP and World Superbikes. Monster Energy sponsors two MotoGP rounds, is the title sponsor of the Tech 3 MotoGP squad, a major backer of the factory Yamaha squad, and has a squadron of other riders which it supports in both MotoGP and World Superbike paddocks.

Then there’s the armada of other brands: Gresini’s Go & Fun (a peculiar name if ever there was one), Drive M7 backing Aspar, Rockstar backing Spanish riders, Relentless, Burn, and far too many more to mention.

Why is the massive interest in backing motorcycle racing a bad thing? Because energy drinks, like the tobacco sponsors they replace, are facing a relentless onslaught to reduce the sale and marketing of the products. A long-standing ban of the sale of Red Bull – though strangely, only Red Bull – was struck down in France in 2008.

Come Watch the 2014 Erzbergrodeo – The Most Grueling Single-Day Motorcycling Event

06/05/2014 @ 5:35 am, by Jensen Beeler8 COMMENTS

Dougie Lampkin - Action

Billed as the toughest single-day enduro in the world, the Erzbergrodeo certainly seems to live up to the hyperbole. Four days of events, the Erzbergrodeo is crowned by the last day’s Red Bull Hare Scramble, where 500 qualifiers (pared down from over 1,000 entries) take to the Austrian quarry, and only a handful find the finish line.

The Erzbergrodeo is mildly ridiculous, and completely laborious…so, obviously we like it. Thankfully for the 2014 competitors, the rain wasn’t too big of a factor this year…because you know, it’s not like the hare scramble wasn’t hard enough to begin with. We won’t spoil the results for you, so a summary video (along with a bunch of hi-res photos) is waiting for you after the jump, while you can watch the 4hr long version right here.

Trackside Tuesday: The Winning Personality of Jack Miller

04/01/2014 @ 1:31 pm, by Scott Jones18 COMMENTS

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Chatting with a couple of NASCAR fans recently, I was reminded that any competition is boring if you don’t care who wins. But if you do care, then even cars driving around in circles can be very compelling entertainment.

Those NASCAR fans really cared about how their favorite drivers finished, and not only how they finished in the latest race, but what and how those drivers were doing off the track as well.

Those fans had been captured by the personalities of those drivers. One of the things NASCAR does well is sell personalities. All major sports-related businesses do this to some extent, but some organizations do it better than others.

The NASCAR fans loved their drivers and loathed the others, so each race becomes a contest of great emotional importance. Will Good triumph over Evil? Will Justice prevail? This drama is acted out lap after lap, and then continued post-race with interviews, public appearances, blogs, and so on.

Red Bull To Leave F1 & Buy MotoGP – Dorna Ousted as Bridgepoint Cashes Out

04/01/2014 @ 8:16 am, by David Emmett22 COMMENTS

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Red Bull are poised to make two dramatic announcements over the next two weekends, we can exclusively reveal. At next weekend’s Bahrain F1 race, the Austrian energy drink firm will announce its withdrawal from the premier four-wheeled racing series at the end of 2014.

A week later, at the Austin MotoGP round for which it is the title sponsor, Red Bull is to announce that it is to purchase Bridgepoint Capital’s remaining stake in MotoGP, and take over the running of the series.

Sources in the private finance industry with knowledge of the situation say that Bridgepoint has been looking to rid itself of its motorcycle racing business for some time. The private equity firm had acquired 71% of Dorna in 2006, at the peak of MotoGP’s popularity, reputedly for £400 million.

Since then, they have seen the value of their investment drop, and have been looking to get their money back from the deal ever since. The sale of a 39% stake in Dorna to the Canadian Pension Plan Investment board was the first step in recouping their investment.

That deal was rumored to be worth €400 million, or just over 70% of their initial outlay. Sources with knowledge of the situation say that Red Bull is to acquire the remaining 32% of Dorna for around €300 million , but with full control over the series.

Watch the Red Bull Romaniacs Enduro in Slow-Motion

03/27/2014 @ 4:02 pm, by Jensen Beeler5 COMMENTS

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Here is a recipe for success: take a slow-motion camera, and film motorcycles doing awesome things with it. Presto! Internet gold. The folks at Red Bull did just that with their Romaniacs series. Enduro bikes taking big drops, crossing obstacles, and generally being bad ass…I feel like I don’t have to explain this video any further.

Husqvarna Enters Moto3 with Rebadged KTM Bike

11/21/2013 @ 3:04 pm, by David Emmett16 COMMENTS

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A day after the provisional entry lists for the Grand Prix classes were released by the FIM, and there’s one change already. Today, Husqvarna announced that they would be joining the Moto3 world championship, and fielding a factory team.

The Red Bull Husqvarna Factory Racing team will be run by Aki Ajo, and have Danny Kent as rider. Furthermore, Husqvarna will also be providing support for Niklas Ajo in the Avant Tecno team.