Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Honda, Suzuki, & Yamaha Halt Production After Earthquake

03/15/2011 @ 5:04 pm, by Jensen Beeler2 COMMENTS

The fallout from the now upgraded 9.0 earthquake that struck Japan, which saw a massive tsunami and nuclear meltdown follow in its wake, has devastated the island nation — for which the true lasting damage will likely take years to fully assess and understand. While the international community continues to rally around Japan, offering support and resources, the resolute country is showing its unwavering calmness and preparedness as it handles an event that many are comparing to those of World War II.

Paled in comparison to the events surrounding it, the Japanese motorcycle industry has naturally been affected by the natural disaster, with Honda, Suzuki, and Yamaha releasing press releases describing what measure their business are undertaking in these changing conditions.

Japanese Tsunami Kills One & Injures 30 at Honda R&D Facility – Could Disrupt Motorcycle Shipments

03/11/2011 @ 8:24 am, by Jensen Beeler8 COMMENTS

If you’re just starting your routine this Friday morning, you’ve likely already seen that a massive earthquake struck Japan about 230 miles offshore from Tokyo. The 8.9 magnitude earthquake is one of the top seven most powerful quakes in recorded history, and the largest to hit Japan in over 100 years. Occurring relatively close to the surface, the Sendai Earthquake, as it’s being called, triggered a tsunami, with waves as tall as 30 feet. Since the initial quake, a series of aftershocks have hit Japan as well, with many of those having a magnitude of 5.0 or greater on the Richter scale.

While Japan has more serious issues to contend with at the moment, the immediate ramifications for the motorcycle industry appear to be the now expected delays in shipping motorcycles from Japan to other countries. So far Honda has confirmed that it has shutdown production at its Saitama factory, while production at its Suzuka factory has resumed. Honda has also confirmed that one worker died and 30 others were injured when a wall collapsed in its research and development facility in Tochigi.

Update on the MV Agusta F3 – Available Fall 2011

02/24/2011 @ 9:29 pm, by Jensen Beeler6 COMMENTS

After unveiling the MV Agusta F3, the Italian company’s new three-cylinder supersport model, at the 2010 EICMA show with virtually no concrete specifications, MV Agusta has been quiet about its new motorcycle ever since. Expected to arrive as a 2012 model, the wait from unveiling to production has been excruciatingly long for those who fell in love with the F3’s take on Massimo Tamburini’s classic design.

Since its launch, the only progress we’ve seen is Castiglioni’s quoted target price steadily rising, so MV Agusta wants to make sure would-be buyers (and the press) remain intrigued by the model the newly liberated company is counting on for its future profitability. As such, MV Agusta has sent out a press release giving a status update on the 2012 MV Agusta F3, and the news bodes well for Italian motorcycle fans, as it suggests things are ahead of schedule in Varese.

Watch the Ducati Diavel Get Built in 1 Minute

02/23/2011 @ 10:28 am, by Jensen Beeler6 COMMENTS

Here’s a cool time-lapse video put together by MCN that follows the 2011 Ducati Diavel power cruiser getting built at Ducati’s Bologna factory. Ducati is currently building 40 Diavel’s per day on its rolling assembly line, but that number is set to increase by 50% in the coming weeks as the Italian company predicts strong sales in the summer months. As was seen last year with the Multistrada 1200, Ducati expects the Diavel to lead the company’s sales in 2011.

US Highland Idles Factory While Looking for Funding

01/20/2011 @ 5:09 pm, by Jensen Beeler9 COMMENTS

Six months after US Highland lost three members of its executive team in a tragic small-plane accident, the American company has announced that it will be idling its Tulsa plant while it continues to finish its latest round of funding. Despite this news, US Highland is reportedly close to achieving its fundraising goals, and hopes to have production rolling again once the fundraising is complete.

The Southbridge Advisory Group (SAG) has been brought in to help find a new executive team for US Highland, and is also helping the motorcycle manufacturer find new investors. While any one of these goals would be a large undertaking on its own, having to contend both with raising capital and finding a new executive team is a daunting task.

Vyrus 986 M2 – Soon to Infect Moto2 & Showroom Floors

01/13/2011 @ 7:16 am, by Jensen Beeler14 COMMENTS

You remember Vyrus right? The company that makes the Vyrus 987 C3 4V…the Bimota Tesi look-alike with a Ducati 1198 motor, hub-steering, and a supercharger? Not willing to rest on its laurels as having “the most powerful production motorcycle in the world” (211hp gets you that title), the small Italian boutique firm seems set to enter Moto2 racing with its new Vyrus 986 M2 race bike, whose preliminary concept photo has just leaked out of the Rimini factory.

Taking the idea of prototype racing to its fullest dimension with its hub-center steering design, perhaps the only thing more exciting than the prospect of seeing a few of these Vyrus 986 M2’s at 18 of motorcycling’s best venues, is the prospect that a road-based version of the machine could be siting in our garage later this year (assuming we could afford such things). Details after the jump.

Ducati Opening Factory in Thailand

01/06/2011 @ 5:46 pm, by Jensen Beeler51 COMMENTS

Get ready to pour some peanut sauce on your spaghetti as Bologna Bullets destined for the Southeast Asian markets will soon be produced in Ducati’s newly planned factory in Thailand.

Being called a “final assembly” plant, the move is similar to the one that Harley-Davidson undertook late last year, where the Bar & Shield brand setup an assembly plant in India in order to side-step the extremely high tariffs the country puts on foreign-made motorcycles.

In addition to Harley-Davidson, Ducati will be joining the likes of Honda, Yamaha, KTM, and Brembo, all of whom have increased their presence in the Asian markets within the past year to capitalize on the growing economies of India, China, and Southeast Asia.

Harley-Davidson Turns Down $25 Million Tax Credit

11/15/2010 @ 8:56 am, by Jensen Beeler15 COMMENTS

Two months ago when Harley-Davidson stuck an ultimatum to its union workers, the company asked for work force concessions while it threatend to move production out of its Tomahawk and Menomonee Falls. Hoping to help sway the vote and keep Harley put, the State of Wisconsin extended Harley-Davidson a $25 million tax incentive to help lure the company into keeping production at its Wisconsin facilities. While the unions eventually caved to Harley-Davidson’s will, the Bar & Shield company announced today that it will not be taking Wisconsin up on its offer for tax breaks.

Erik Buell Racing 1190RS Street Bike Announcement Hype Machine Gets Under Way

09/08/2010 @ 7:40 am, by Jensen Beeler13 COMMENTS

Erik Buell Racing has quietly been “tipping” sites off to the fact that Buell’s record label, Rat Pak Records, is selling t-shirts for a Erik Buell Racing 1190RS motorcycle. What is the 1190RS you ask? “The 1190RS will be the new street bike from Erik Buell Racing! The design is currently in the pre-production / testing stage and is not yet available for public sale,” says the website (Asphalt & Rubber brought you the first teaser of the 1190RS way back in July). However, a video of the pre-pre-production 1190RS will be up on September 14th, officially making this a teasing of a teaser video (are you still with us?).

Before you Buell fans start getting all in a tizzy, we have to break the news that the hype being generated about the EBR 1190RS is more about raising money for Erik Buell Racing, than announcing an upcoming motorcycle. Erik Buell & Co. have been making the rounds to investors looking for capital to build-out its production line, reportedly with little success. With a company built around a “never say die” attitude, Erik Buell hasn’t given up looking for cash (buy more t-shirts people!), and the 1190RS announcement is a way for EBR to show that there is a market demand for its motorcycles. Once the market is proven to exist, EBR is hoping investors will then open up their wallets.

Harley-Davidson & Labor Unions Edge Closer to Keeping Production in Wisconsin

09/07/2010 @ 12:12 pm, by Jensen Beeler20 COMMENTS

After putting Wisconsin on notice that it was shopping around for other places to build its motorcycles, Harley-Davdison has reached a tentative agreement with local labor unions that would keep the Bar and Shield brand in The Cheese State. Harley and union officials have not disclosed the terms of the deal, but both the Harley-Davidson and International Association of Machinists and Aerospace Workers are recommending approval of the deal. The terms of the deal are expected to be released next week, so union members can vote on the contract on September 13th.