Has Ducati’s Success Flat-Lined?

The saying goes that one time is a fluke, two times is a coincidence, but three times…three times is a trend. Looking at Ducati’s last three years of sales (2012-2014), which spans only a 2% margin of growth, by definition one has to conclude that the Italian company is experiencing sales stagnation. Granted each of the last three years have been record years for the Italian motorcycle company’s sales figures, but each year has been a nudging over the last. Is all of this a sign that Ducati has lost its magic, seemingly during the leadership transition from Gabriele del Torchio to Claudio Domenicali? Or is there growth to be had from the Italian brand, now that it is owned by Audi AG? We examine that thought in more detail, after the jump.

Analyzing the MotoGP Michelin Tire Test

The departure of Bridgestone and the arrival of Michelin as the official tire supplier to MotoGP is an extremely delicate operation, in terms of marketing, tire development, and motorcycle set up. This posed problems for the Michelin test, held on the fourth day of the Sepang MotoGP test. After the factory test riders had tried the Michelins at the first Sepang test, it was the turn of the MotoGP regulars. With major money on the line, the PR gag-order was enforced rigidly, and observed religiously. No official times were released, nor made unofficially available by the teams. A range of times have seeped out from journalists present, but given that only a few laps were timed by a few people out of practice with using a stopwatch, those times can be taken as guidelines only.

Colin Edwards Part of MotoAmerica’s TV Team

MotoAmerica has announced its lineup of TV announcers for the series’ telecast on CBS Sports Network, and the trio is a mix of familiar faces. Motorcycle racing veteran Jonanthan Green will be calling the races from the booth (many World Superbike fans will recognize his voice), and the man helping Green analyze the race should sound familiar as well, as it will be MotoGP star and two-time WSBK Champion Colin Edwards. While the boys are in the booth, Crisy Lee will continue her role as pit lane reporter, something she did with AMA Pro Road Racing under the DMG administration. While CBS may have to hold its hand over the censor button on Colin’s microphone, we think that fans will be pleased with the Texas Tornado’s addition, and the insight he will bring as a veteran racer.

Ride Review: 2015 Yamaha YZF-R1 & R1M

The original R1 design focus was primarily for the street, however that has all changed for 2015, with Yamaha’s Engineer’s instructed to design a bike mainly for the track.
Thus, the 4.5km Brabham circuit provided a world-class test track for the 100 journos who descended from all over the globe to experience the 2015 Yamaha YZF-R1 and R1M for the first time. The diverse range of 18 corners, including one of the fastest turns in Australia, approached at nearly 300kmh, was perfect to test all the attributes of a new motorcycle. Our test group had some quick guys including Josh Brookes, Steve Martin, and Cam Donald, so there was no hanging about.

2015 Suzuki GSX-R1000 ABS Comes to America for $14,399

A late announcement to the Suzuki motorcycle lineup, the 2015 Suzuki GSX-R1000 comes with the banner headline of adding anti-locking brake system (ABS) and a bold new “Suzuki Racing Blue” graphics package (BNG) to the venerable superbike. The added safety of ABS is at least a welcomed change to the now seven-year-old model version of the Suzuki GSX-R1000. Meanwhile, the graphics package is designed to make a link between the GSX-R1000 and Suzuki’s MotoGP race bike, the Suzuki GSX-RR — even though the street bike pre-dates its racing counterpart all the way back to when Suzuki was last entered in the premier class.

Would You Buy This $280,000 Motorcycle?

We have seen a lot of limited-run motorcycles here at Asphalt & Rubber — some have been intriguing, and some have been…well, not. With exclusivity of course comes a price tag of sizable proportions, but it is rare that we see a motorcycle break into six-figures, let alone pass the quarter-million dollar mark. But here we are with the Yacouba Feline. We have featured the work of Yacouba Galle before, as the French designer has done a bit of work in the industry, including a bolt-on design kit for the MV Agusta Brutale, which he calls the Bestiale (a name that might make Anglophones cringe a little). Unlike the Bestiale though, the Feline is a full-on motorcycle, not just a kit…and if you like what you see, it is going to cost you a mint.

XXX: The 2015 Yamaha YZF-R1 World Endurance Race Bike is Pure Sex…with a Headlight

The long-winded “Yamaha France GMT 94 Michelin Racing” team is ready for FIM Endurance World Championship action this year, especially with the all-new 2015 Yamaha YZF-R1 motorcycle. The new R1 offers state-of-the-art electronics, as well as near-200hp from its crossplane four-cylinder engine, and the French team is looking to capitalize on those improvements in the EWC for 2015. Yamaha France took the 2014 title in a convincing fashion, so it will be interesting to see what riders David Checa, Kenny Foray, and Mathieu Gines can accomplish with their new toy. We’ve got a bevy of high-resolution photos for you, after the jump.

Not-A-Review: 2015 MV Agusta Motorcycles

As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery. I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst. Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

Analyzing The Ducati Desmosedici GP15

Anyone watching the presentation of Ducati’s 2015 MotoGP bike will have learned two Italian phrases: “Emozionante” and “tanto lavoro”. Both were extremely apt. Getting from where Ducati was to where it is now with the Desmosedici GP15 had needed “tanto lavoro”, a lot of hard work, and they still have “tanto lavoro” ahead of them. The results were “emozionante”, a fantastic word nearer to exciting than emotional. But both exciting and emotional were apt phrases. The sense of eagerness was palpable among Ducati staff at Bologna on Monday. For good reason, the GP15 presented in a long, loud, and rather meandering show is radically different from what came before.

Some Thoughts on MV Agusta & A Story About Two Letters

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1″ of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.

Ducati 1299 Panigale Mega Gallery

01/31/2015 @ 10:36 pm, by Jensen Beeler13 COMMENTS

Ducati-1299-Panigale-track-action-33

The Ducati 1299 Panigale launch is just wrapping up in Portimao, and while Asphalt & Rubber isn’t there to tell you all about Ducati’s new flagship model, we’ve got a bevy of high-resolution photos of the new superbike for you.

With 205hp from its bored out v-twin Superquadro engine, the 1299 is said to be beast. Thankfully Ducati has put some of the most advanced electronics on the new Panigale, including one of the first inertial measurement units (IMU) on a motorcycle — an acronym we suspect we will be talking a lot about in the next few years.

Unfortunately, our analysis today is limited to the refined looks of the Ducati 1299 Panigale, which has minor aesthetic changes from the 1199…most notably, the wider front cross-section, for better wind protection and aerodynamics.

We’ll have more to say when we’re finally allowed to swing a leg over one, until then enjoy all 167 wallpaper-ready photos after the jump.

New Ducati 1299 Gets +100cc, While 1299R Gets None

10/13/2014 @ 1:42 pm, by Jensen Beeler12 COMMENTS

motocorsa-1299-leak

For 2014, Ducati is giving the Panigale a bit of a model update, and thanks to an ill-framed photo from the Ducati North America dealers’ meeting, we know that the new superbike will be called by the 1299 designation.

The upgrade in number caused some confusion though, as Ducati has a mixed history of matching designation numbers to actual displacement sizes. Hoping to clear up the confusion and speculation, we received some details from our Bothan spy network.

Volkswagen XL Sport – A Ducati Superleggera Powered Car

10/01/2014 @ 6:46 pm, by Jensen Beeler20 COMMENTS

Volkswagen-XL-Sport-Ducati-1199-Superleggera-powered-car-09

Whoa, hold on…don’t worry, you’re still at the right site. Yes this is a car, and yes this is a site dedicated to motorcycles, but it will all make sense in a minute…or however long it takes you to read the headline of this story. Don’t worry…scroll up…we’ll wait.

Anyways, one of the perks for Audi AG’s acquisition of Ducati is that parent company Volkswagen can play around with interesting concepts that involve the compact, yet powerful, engines that come out of Borgo Panigale. One of those flights of fancy has manifested itself into a real-life concept, the Volkswagen XL Sport.

Video: An Intimate Look at the Ducati 1199 Superleggera

05/23/2014 @ 1:26 pm, by Jensen Beeler15 COMMENTS

Ducati-1199-Superleggera-EICMA-detail-13

The Ducati 1199 Superleggera is finally here, Ducati’s exclusive 500 customers are starting to receive their bikes, and Ducatista around the world are acting like its Christmas in May. We can’t blame them; after all, the Superleggera is a rolling showcase of what the engineers at Borgo Panigale can do with a street-legal machine.

Our friends at Moto Corsa were lucky enough to get three fine specimens in the first wave of deliveries — the Portland, Oregon shop will receive nine Superleggeras in total — a pretty sizable sum when you consider that less than 200 will make their way across the pond to US soil.

Naturally Arun and his cohorts took the opportunity to examine up-close what $200,000 worth of carbon fiber, titanium, and aluminum looks like. Even better, they documented the experience, for our viewing pleasure of course.

Here’s a Dyno Graph of the Ducati 1199 Superleggera

05/14/2014 @ 11:16 pm, by Jensen Beeler22 COMMENTS

ducati-1199-superleggera-dyno-graph

If you were one of the early birds to put a deposit down on the Ducati 1199 Superleggera, chances are that your $60,000 worth of titanium and magnesium, dripping in carbon fiber we might add, is sitting at your local Ducati dealer right this very second. We don’t know how you’re maintaining your composure under these circumstances…just breathe.

And soon, we all will be reading all about the Superleggera’s stellar attributes, as the chosen few of motorcycling’s journalistic ranks are headed to Mugello to put Claudio Domenicali’s homage to engineering through its paces. That’s not in our cards just yet, so we will have to keep ourselves warm at night with some cold hard numbers. Dyno graph numbers.

The good folks at RSRacecraft have stuck a Ducati 1199 Superleggera on the shop’s Dynojet 250i chassis dyno, breaking in a Moto Corsa customer’s machine at their request, and the impressive results are above.

Ducati Recalls 2,000 Panigale Models for Handlebar Switch

05/06/2014 @ 1:33 pm, by Bryan Delohery1 COMMENT

ducati-1199-panigale-s

On April 2nd, Ducati North America announced they would be recalling 2,083 of their 1199 Panigale and Panigale S models due to a malfunctioning handlebar switch. The recall affects 1,515 motorcycles manufactured in 2012 and an additional 568 manufactured in 2013.

According to Ducati, “the left handlebar switch may not get power from its connection at the dashboard, preventing the horn, headlight high beam, instrument panel display and right turn signals from functioning.”

Ducati 1199 Superleggera Enters Production

03/29/2014 @ 4:01 pm, by Jensen Beeler28 COMMENTS

Ducati-1199-Superleggera-EICMA-detail-35

Word from Italy is that Ducati has begun production on the Ducati 1199 Superleggera superbike, the Italian firm’s “Super Light” version of the Panigale. Crafted from copious amounts of magnesium, titanium, and carbon fiber, the Superleggera might be one of the few motorcycles that looks better naked without its fairings, rather than all buttoned up and ready for the race track.

Make no mistake, the Superleggera is an exercise of engineering prowess (it sports the highest power-to-weight ratio of any production motorcycle in history), so it makes sense then that the Superleggera is said to be the pet project of former Ducati engineer, and current Ducati CEO, Claudio Domenicali.

Creating a video to celebrate the commencement of Ducati’s production run on the Ducati 1199 Superleggera, it is no mistake then that Domenicali features heavily in it — this is one proud papa. Only 500 lucky Ducatisti will be able to share in that pride of ownership, as the Superleggera production will be extremely limited. What follows might be the closest you will ever get to one.

Ducati Elite II Café Racer by Moto Puro

03/05/2014 @ 3:02 pm, by Jensen Beeler20 COMMENTS

Ducati-Elite-II-Cafe-Racer-Moto-Puro

The Ducati 1199 Panigale is perhaps the pinnacle of technology for sport bikes from Bologna, Italy. With 195 horses of fury, and a positively anorexic dry weight of 367 lbs, the spec-sheet racing for the Panigale is intriguing, if getting around a race track the absolutely fastest way possible is your primary goal.

But what if you enjoy the finer things in your Ducati life as well? In that case, the brains at Moto Puro might have just the thing for your Desmo addiction: the Ducati Elite II.

To build the Elite II, the Dutch builders of Moto Puro took a Ducati 1199 Panigale S, and stripped the machine down to its Superquadro engine and electrical components. From there, those crazy Dutchmen built a café racer style motorcycle, complete with tubeless wire-laced wheels on single-sided swingarm.

2014 Ducati 899 Panigale Mega Gallery

09/12/2013 @ 10:45 am, by Jensen Beeler12 COMMENTS

2014-Ducati-899-Panigale-static-05

By now you have heard all about the 2014 Ducati 899 Panigale, Bologna’s new “supermid” sport bike. You’ve heard about the Babigale’s 898cc Superquadro motor, which produces 148hp  and 73 lbs•ft of torque.

You’ve heard about the Ducati 899’s monocoque “frameless” chassis design and 372.5 lbs dry weight. And of course, you have heard of the 899’s extensive electronics suite that includes ABS, traction control, engine braking control, and ride-by-wire.

But have you seen Ducati’s sport bike, and its double-sided swingarm? We have 117 high-resolution photos of it after the jump for, just in case you haven’t gotten a glimpse.

Remember, pricing starts at $14,995 for the red model, and  $15,295 for the white model.

Video: Ducati 899 Panigale – Your Road to the Track

09/10/2013 @ 11:37 am, by Jensen Beeler55 COMMENTS

image

In case you missed the news, the folks in Bologna have debuted their new “supermid” sport bike, the eagerly anticipated 2014 Ducati 899 Panigale. Like its larger sibling, the Ducati 1199 Panigale, the 899 features a “frameless” chassis design, a suite of electronic rider aids, as well as the new 148hp Superquadro engine.

Putting together a little video to help launch the machine, we figured Ducati fans and non-Ducatisti alike would enjoy the premise of this short clip, as Ducati’s test rider is portrayed as being unable to end his day with the Babigale — hopping back on the bike for one more romp. What a tough job he must have.