Triumph has announced that it has formed a partnership with the Swedish Suspension house, Öhlins. The partnership will mean that Öhlins will provide compenants for a variety of bikes in Triumph’s “urban sports” range, namely the Daytona 675, Street Triple, Street Triple R, Speed Triple, and Tiger motorcycles.
Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait. The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry? Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.
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Announced at the French GP, premium suspension manufacturer, Öhlins will ship this snazzy watch with the purchase of either of their ultra-premium shock-absorbers, the TTX 36 or TTX 36 LE. More Pictures after the jump.

Ducati has issued a recall for a number of its 2009 1198cc motored models that have the upgraded Öhlins suspension. Specifically the recall affects the 2009 1098R, 1198S, and Streetfighter S. Ducati is issuing the recall because of possible cracking in the lower pinch bolt area of the right fork. This defect affects 732 units sold in the United States.





