What happens when you release the most anticipated, and we’d argue the most important, superbike in the company’s history? Well you have a record month of sales, of course. It should be unsurprising then that Ducati North America posted a 49% sales growth last month, making May 2012 the company’s best month ever sales-wise. Ducati North America pushed 1,782 units in May, for a total of 4,844 units sold in January thru May (up 19% over 2011, and 98% over 2010).
Honda appears to be the only Japanese OEM making headway in 2012, as Yamaha has reported its sales figures for Q1 2012, and the tuning fork brand is down slightly worldwide, despite being up significantly in North America. Selling 1.599 million units worldwide in the first three months of the year, Yamaha is down 5.3% when compared to the 1.689 million units it sold last year during the same time period.
With most of the lost sales occurring in the Asian markets, Yamaha is blaming the currency exchange and the flooding in Thailand for their effects on its first quarter global sales. However on a smaller front, Yamaha can at least thank the rebounding economy in North America, as domestically the company is up 25% for Q1 2012 — as insignificant to its core business as the North American markets may be.
The untold story of the global economic collapse, Honda was on a worrisome three-year downward spiral during the recession. Posting sales of 453,000, 320,000, & 189,000 powersport units in 2008, 2009, and 2010 respectively, Honda’s 2011 fiscal year sales figure of 200,000 units posts a 8.1% gain for the Japanese company, and a new healthier trajectory.
Helping the company turn that corner, Honda has reported that its Q1 2012 (Q4 2011 fiscal) sales were up 39% over last year’s figures. Selling 53,000 powersports models in the last three months, Honda is projecting that its 2012 fiscal year will see 255,000 units in North American.
If you read A&R with any sort of regularity, you should know by now that the European motorcycle companies have been cleaning house during these otherwise tough economic times, with 2011 being the high-water mark for many of these more premium brands. BMW Motorrad posted its best sales year ever in 2011, while Triumph and KTM have been holding their own as well.
The same has been true for Ducati, and now Ducati North America has posted its sales numbers for 2011, which show a 43% gain over the previous year. This increase in sales has now established North America as Ducati’s #1 market for the first time ever, and the Italian brand continues to grow here in the United States, Canada, and Mexico (while declining back home in Italy).
BMW Motorrad crushed it last year by posting its best sales year ever, and finishing in sales 6.4% over 2010. With the United States being one of BMW’s largest motorcycle markets, it comes as no surprise then that the German brand posted strong sales here in the US. Up 7.4% over last year, BMW Motorrad USA continues to weather the rough economy for the Bavarians, which is perhaps unsurprising considering how zie Germans have faired the past few years.
What is surprising though is which model topped BMW’s sales sheets, and in case you are blind and didn’t see this story’s headline, it was not the venerable GS. Taking the superbike fight straight to the Japan’s backyard, the BMW S1000RR again dominated sport bike sales again in 2011, and was BMW’s top-selling model across its whole motorcycle line-up (I’d love to see the profits per model on this though). Proof that when German engineering is coupled with Japanese pricing a consumer hit is born, the S1000RR should continue to be a potent bike in 2012, as BMW Motorrad has given the liter bike a mild update for its third year of production.
Your favorite electric motorcycle company from the sunny beach town of Santa Cruz is about to get some more international appeal, as Zero Motorcycles has announced today that it will expand its dealer network south of the border and into Mexico. Signing local distributor Dofesa Aventura (the Mexican distributor for Polaris and its Victory motorcycle brand), Zero’s S and DS models are immediately available for demo rides, and the rest of Zero’s line-up is expected to be available in the coming weeks.
This move continues Zero’s agressive international presence, as the brand already entered the European market back in 2008, and completes Zero’s presence in North America as Zero Motorcycles are already available in the United States and Canada as well.
The North American distributor for the Piaggio Group (PGA) has released pricing and availability info for the company’s 2011 range of motorcycles and scooters for the Aprilia, Moto Guzzi, Vespa, and Piaggio brands. While most of the scooters are immediately available, many of the big bikes will come in the first half or middle of 2011. Noticeably absent from the pricing and availability sheet are the 2011 Aprilia Tuono V4 R & 2011 Aprilia RS4 125, but the 2011 Aprilia RSV4 Factory SE ($22,499 MSRP/mid-2011) is listed along with the base model RSV4 R ($15,000/mid-2011). Check after the jump for a full breakdown of prices and availability times.
While the tri-color paint scheme might still be too cool for the United States, Honda has finally seen the light, and decided to bring the 2011 Honda CB1000R to the America after all. Based-off a de-tuned CBR1000RR, the CB1000R is Europe’s fun street-naked from the Honda brand that brings some punch to the table (even more when you bring it back to RR specification). While the headlight might remind some of a certain Star Wars bounty hunter, the single-sided swingarm and radial brakes bring a stylish and sporty emphasis to the CB name (that exhaust pipe is a whole different issue though).
Available in any color you want, as long as it’s black, the white and tri-color paint schemes will stay in the EU for now. Honda is still finalizing the technical specifications on the 2011 Honda CB1000R (likely for emissions purposes), so it will be interesting to see if the CB1000R gets further restrictions to meet EPA noise and pollution standards like the 2011 Kawasaki Ninja ZX-10R. Expect to see the 2011 Honda CB1000R in dealerships in Spring of 2011. Photos and technical specifications after the jump.
Yamaha has heeded to your words, you glorious American bastards, and announced today that it will bring the 2011 Yamaha FZ8 to the United States of America. Replacing the Yamaha FZ6, the FZ8 features a shorter-stroked FZ1 motor that should provide more “umpf” than its 600cc predecessor.
According to Yamaha, the FZ8 will fill-in the gap between the FZ1 and FZ6R in the 2011 model line-up, and while making only 7hp over the FZ6R (107 hp total), the 779cc motor with its longer stroke makes a healthy 60 lbs•ft of torque, compared to the FZ6R’s 46 lbs•ft.
After moving its Canadian distribution to its United States office last year, the Piaggio Group is pledging to improve its Canadian dealer network and customer relations. The move out of Canada, which reportedly has spurned law suits, is just one example of the major problems Piggio is experiencing in North America, as even the United States office isn’t exactly known for its great dealer support and customer service (just ask your local Aprilia owner how long it takes to get replacement parts).