Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

MV Agusta Q1 2014 Sales Up 22%

04/11/2014 @ 9:23 am, by Jensen Beeler4 COMMENTS

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MV Agusta continues to build a head of steam with its sales reports, as the Varese-based company is reporting a 22% growth in the first quarter of 2014, over the same time period from last year.

Ending 2013 up 20% overall, the MV Agusta sales increase can mainly be attributed to the company’s three-cylinder models, the MV Agusta F3 675/800, MV Agusta Brutale 675/800, and MV Agusta Rivale 800.

With the MV Agusta Turismo Veloce 800 and MV Agusta Brutale 800 Dragster also recently shown to the public, the Italian company certainly has some more sales growth still to do. Also, let us not forget that MV Agusta promised us one more model to debut in early 2014.

Tech Specs of the MV Agusta Brutale 800 Dragster

01/31/2014 @ 1:51 pm, by Jensen Beeler9 COMMENTS

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The 2014 MV Agusta Brutale 800 Dragster finally broke cover today, if you haven’t already seen the bevy of photos we published earlier. We won’t belabor the fact that the Dragster borrows heavily from the established Brutale 800 platform, and differs primarily in aesthetic and purpose.

So down to brass tacks it is, the key technical specifications of the 2014 MV Agusta Brutale 800 Dragster are the following:

  • In-line three-cylinder engine, 798 cc
  • Bore 79.0 mm, stroke 54.3 mm
  • Maximum power 125 HP-EC (92 kW) at 11,600 rpm
  • Maximum torque 81 Nm at 8,600 rpm
  • Limiter at 13,000 rpm
  • Dry weight 167 kg
  • Power-weight ratio 1.34 kg/HP
  • Tyres Pirelli DIABLO Rosso II 120/70 – ZR 17 front, 200/50 – ZR 17 rear

Official Photos of the MV Agusta Dragster 800

01/31/2014 @ 9:43 am, by Jensen Beeler16 COMMENTS

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It’s been a long tease with the MV Agusta Dragster, with Giovanni Castiglioni hinting at the machine’s debut as far back as the 2013 EICMA show. We still expect the machine to debut any day now, but MV Agusta has dropped some more details by adding scenes to its “Metallica” promotional video.

A few official studio photos have also leaked out of Varese, which if nothing else confirm the lines we have been seeing these past few weeks.

Borrowing heavily from the Brutale 800 platform, the Dragster 800 defines itself really with a lower seat height, a chopped tail section, and it 200 width rear tire. Will those differences be enough to distinguish the Dragster from the Brutale? We don’t think so.

As fanciful as the turbo rumor was, it at least created a reason for the Dragster to exist alongside the Brutale. It’s an attractive motorcycle, like all MV Agustas, but we suspect that it will serve only to cannibalize sales from the Brutale line.

MV Agusta Dragster 800 Spotted in the Wild

01/27/2014 @ 8:52 am, by Jensen Beeler18 COMMENTS

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Although MV Agusta has already teased us with a video of the upcoming MV Agusta Dragster 800, the company’s Ducati Diavel rival has still been hard to glimpse.

We have seen a render of the completed bike, which was attached to the lurid rumor of a turbocharged engine (we are doubtful of that possibility), and a couple frames of video confirmed that design as being the final one.

Today though we get a proper look at the new Dragster, as it was caught at a gas station outside of Varese, Italy. Part Brutale, and part Rivale, it is hard to see how the Dragster will land in MV Agusta’s model lineup.

The seat height looks quite low, and there are interesting design cues, but does the Dragster distinguish itself enough from its brethren? Only time will tell.

Video: MV Agusta Dragster 800 Teaser

01/20/2014 @ 10:23 am, by Jensen Beeler9 COMMENTS

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With all the details and rumors surrounding the new MV Agusta Dragster, it doesn’t surprise us to see MV Agusta drop us a hint about its newest motorcycle model. Accordingly, we have a teaser video of the Dragster, MV Agusta’s answer to the Ducati Diavel, to show you today.

Based around the company’s three-cylinder 800cc engine, we don’t expect the Dragster 800 to be a turbo, but we do expect it to be muscly and fun bike to ride. With burnouts and wheelies galore, along with a Metallica soundtrack, the Italian brand is certainly making us some promises of that nature, and as usual the bike is a looker to boot.

Rumor: MV Agusta Brutale 800 Dragster a Turbo?

01/18/2014 @ 9:17 pm, by Jensen Beeler6 COMMENTS

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Italy’s venerable Motociclismo magazine is starting an interesting rumor that MV Agusta is experimenting with a turbocharged version of its 800cc three-cylinder engine, and that the forced-induction lump could find its way onto the soon-to-be-released MV Agusta Brutale 800 Dragster model for 2014.

The Italian publication is also running the above render of the machine, which matches up with the photos found earlier this week. Filings with the California Air Resources Board (CARB), list the 2014 model motorcycle as the MV Agusta Brutale 800 Dragster, and as the name and photos suggest, the “Ducati Diavel rival” is based heavily upon the MV Agusta’s Brutale platform.

Though a highly respected publication, Motociclismo‘s speculation sounds a bit far off the mark this time around to our ears, so as always, time will tell on this one.

First Photo of MV Agusta Dragster 800

01/15/2014 @ 11:10 pm, by Jensen Beeler11 COMMENTS

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When the brand from Varese debuted the MV Agusta Turismo Veloce 800 at last year’s EICMA show, the folks at MV Agusta told us to expect two more machines in early 2014. One of those machines we have known about for sometime, the MV Agusta Dragster 800.

Taking a cue from the Ducati Diavel, the Dragster is supposed to be a more laid back version of the Brutale; however the only thing we have known for sure is the machine’s name, which showed up in trademark and patent filings. Today however we get our first glimpse at the new MV Agusta Dragster 800, though not too much is given away by the photo.