MV Agusta Q1 2014 Sales Up 22%

04/11/2014 @ 9:23 am, by Jensen Beeler4 COMMENTS


MV Agusta continues to build a head of steam with its sales reports, as the Varese-based company is reporting a 22% growth in the first quarter of 2014, over the same time period from last year.

Ending 2013 up 20% overall, the MV Agusta sales increase can mainly be attributed to the company’s three-cylinder models, the MV Agusta F3 675/800, MV Agusta Brutale 675/800, and MV Agusta Rivale 800.

With the MV Agusta Turismo Veloce 800 and MV Agusta Brutale 800 Dragster also recently shown to the public, the Italian company certainly has some more sales growth still to do. Also, let us not forget that MV Agusta promised us one more model to debut in early 2014.

Of course because MV Agusta is dealing in lower unit volumes than most other major OEMs, the sales growth stats are a bit of a skewed statistic. MV Agusta’s sales have been bolstered by greatly expanding the company’s ever-expanding model lineup, as well company’s commitment to offering machines that are far cheaper in price.

“I’m extremely satisfied with the results of the first quarter and the sales performance, especially as regards the Rivale 800 and the new Brutale 800 Dragster. I’m confident that the second quarter will see a continuation of this trend of increased sales,” said MV Agusta CEO Giovanni Castiglioni.

MV Agusta should be able to continue its trend of increasing sales as it continues to fill out its two-wheeled offering, but the company needs to seriously develop its operations outside of Italy (where it now has 10% marketshare in its relevant segments, according to MV), as well as expand its dealer support and market growth efforts abroad.

Entering into the World Superbike Championship has helped MV Agusta bolster itself on an international level, but the endeavor is meaningless unless it is followed up by renewed business efforts in key markets, like the United States and Western Europe.

Source: MV Agusta; Photo: © 2013 Jensen Beeler / Asphalt & Rubber – Creative Commons – Attribution 3.0

  • Lewis Dawson

    I’d love to see the details behind that 10% share claim. I’ve seen a website that listed retail sales of all models of motorcycles and scooters in Italy. But I can’t find that now. Anyone have a link to such info?

  • John D’Orazio

    So, they sold 5 bikes rather than 4? Point being that a small outfit like MV does not have to sell many more units to post a big percentage increase. Pass

  • RL

    What’s wrong with them being a small-production motorcycle company. That is part of what makes MV cool. What kind of bike are folks hoping the new (2014) release will be? For me, I would love a super light, fire-breathing, single cylinder racer. Less than 300# wet and more than 60hp. A kind of rebirth of the Ducati Supermono. What the KTM rc390 should have been. It could be made, but prolly not sold for a profit. Sure would be cool though.

  • Marc

    I personally think the new models are great.

    My only concern (and the reason I did not buy one recently when looking for a new middleweight sportsbike) is their reliability.