Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Husqvarna Rally Team by Speedbrain – 2013 Dakar Rally

03/13/2013 @ 10:14 am, by Jensen Beeler4 COMMENTS

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With the sale of Husqvarna to Pierer Industrie AG, the 2013 Dakar Rally marks the last time that the BMW Group will collaborate with Speedbrain GmbH for its rally and off-road racing duties — a partnership that has lasted since 2006.

Helping commemorate their last outing together, the Speedbrain’s factory-backed Husqvarna team has put together a little tribute video of its final Dakar campaign. Will the team live on with another brand? Only time will tell, but it would seem BMW’s off-road racing days are over.

BMW Motorrad Sells Husqvarna to Pierer Industrie AG

01/31/2013 @ 10:26 am, by Jensen Beeler10 COMMENTS

Stefan-Pierer

Calling it a “strategic realignment” for BMW Motorrad, the BMW Group has confirmed the rumors and sold Husqvarna Motorcycles to Pierer Industrie AG, the holding company of KTM CEO Stefan Pierer. Saying the parties would not disclose the terms or purchase price of the transaction, the press release from BMW Motorrad was surprisingly light on any actual information.

Touting BMW’s commitment to urban mobility and electric vehicles, the German company will now focus solely on the BMW Motorrad brand. With reports saying that BMW Motorrad will not venture back into the dirt bike market, the company will maintain its on-road focus for the foreseeable future.

Husqvarna Sold, But to Whom?

01/30/2013 @ 10:43 am, by Jensen Beeler12 COMMENTS

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The Brits over at MCN broke the news last night that Husqvarna was about to be acquired by KTM. Since M&A’s are a rarity in this industry, the news was certainly interesting, but given that the beleaguered Husqvarna brand has been such a pox on BMW Motorrad with its dwindling dirt bike sales, and that the German company has been embroiled in trying to transition the Italian-based Swedish brand into the on-road segment, now seems a peculiar time for the BMW Group to unload Husqvarna…or that anyone would even be interested in purchasing the company.

Spy Shot: Husqvarna Nuda Touring Bike

01/10/2013 @ 10:51 am, by Jensen Beeler7 COMMENTS

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Not long after we talked about how Husqvarna’s on-road segment was saving the boutique motorcycle manufacturer from its dwindling off-road segment, do we get a spy photo of what appears to be a Husqvarna Nuda 900 in a touring setup.

Featuring more of a top fairing, proper windscreen, and a broader saddle for the rider and passanger, the changes should make this Nuda variant a bit more comfortable on long hauls when compared to its predecessor, if not more attractive as well.

Husqvarna Showing Life? 2012 Up 15% with an Asterisk

01/09/2013 @ 5:01 pm, by Jensen Beeler6 COMMENTS

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Normally when we talk about Husqvarna’s sales, it is about how the German-owned, Italian-run, Swedish-in-name-only brand is slowly collapsing in on itself like a dying star. Not so in 2012 though, as Husqvarna sales to dealers were up a solid 15.7% (10,751 units) over the 2011 figures (9,286 units).

Holy shnikeys Batman, but with numbers that sounds almost too good to be true, a closer examination of Husqvarna’s sales figures sheds some interesting facts. Fans of the brand, may not like what they have to hear after the jump.

Rumor: Race-Only 450cc BMW/Husqvarna Bike Coming?

11/28/2012 @ 1:23 pm, by Jensen Beeler11 COMMENTS

Italy’s motorcycle publication of record, Motociclismo, is reporting that BMW Motorrad is developing a 450cc race bike for youth racers. Said to be a ground-up design that centers around a single-cylinder motor that will likely be prepared by Husqvarna, the BMW race bike would feature a frame built in Bologna, Italy with “racing” suspension, forged wheels, and carbon fiber bodywork.

With pricing to be in the €20,000 range, BMW hopes that its 450cc cup bike will appeal to 15 to 18-year-old riders, and is formulating a racing series that will piggyback off six select World Superbike and British Superbike rounds. As such, BMW’s proposal appears to be in direct competition with the European Junior Cup (EJC), which will use the Honda CBR500R as its spec-machine for the 2013 season.

Husqvarna Baja Concept Gets Closer to Reality

11/13/2012 @ 3:27 am, by Jensen Beeler11 COMMENTS

When Husqvarna debuted the at the start of this year, it was tipped that the Husqvarna Baja Concept, which was modern take on the Husqvarna Cross 400, could make it into production. We rejoiced. Eleven months later, Husqvarna has returned with the Husqvarna Baja 650 Concept at the EICMA show, and the design has gone a great deal forward from its avant garde angles, to something that is a bit more rounded.

Looking like a bike that is ready for production, it wouldn’t surprise us to hear that the German-owned brand will bring the Baja to market in 2013. Based around the same 652cc BMW engine that is found in the Husqvarna Strada, the Husqvarna Baja 650 Concept uses a steel tube frame for the chassis.

Husqvarna TE449 RR Dakar Race Bike by Speedbrain

11/13/2012 @ 2:50 am, by Jensen Beeler2 COMMENTS

To be entirely honest, we don’t follow the adventure racing arena as much as we should, giving only a little bit of press to the world-famous Dakar Rally at the start of each year. So, we really can’t do justice to what Husqvarna and Speedbrain are doing with this factory-backed Husqvarna TE449 RR Dakar bike.

The photos are surprisingly detailed though, and are probably as close as you will ever get to a proper works rally machine, and Husqvarna gives a good accounting of the bike’s progression and current development. Rather than fake our own rewording of their story, read it after the jump. It’s pretty interesting.

More Photos of the Husqvarna TR 650 Strada & Terra

07/13/2012 @ 2:13 pm, by Jensen Beeler8 COMMENTS

Just judging from the popularity of our posts on the Husqvarna TR 650 Strada & Husqvarna TR 650 Terra, it seems you all are about as enthralled as we are with the latest models to come out of BMW’s little dirt bike brand — that is to say, not enthralled at all. Maybe it is because the Strada & Terra feel like a rebadged BMW GS, maybe it is the angular styling that Husqvarna has been applying to its on-road machines, or maybe it is because the Husqvarna brand seems to lack any real focus whatsoever.

Whatever the reason may be, hopefully it is due in-part to the fact that we didn’t really get a good look at the Husqvarna Strada & Husqvarna Terra motorcycles when they came out a couple days ago, as at that time the German-owned, Italian-based, Scandinavian brand only released a few basic studio shots for your retinal enjoyment. Fixing that problem now, 42 high-resolution photos await you in the gallery after the jump. Enjoy.

Husqvarna TR 650 Terra – An Off-Road Strada

07/12/2012 @ 10:00 am, by Jensen Beeler2 COMMENTS

In addition to debuting the Husqvarna TR 650 Strada, our favorite German-owned Italian-based Scandinavian-branded motorcycle company has released a 21-inch-wheeled version of the Strada that is destined for more off-road use. They call it the Husqvarna TR 650 Terra. Using the same 652cc water-cooled single-cylinder DOHC motor, the Husqvarna Terra also makes 58hp and 44.25 lbs•ft of torque, just like the Husqvarna Strada.

Tipping the scales a bit lighter than its road-going sibling, the Terra has a dry weight here in the United States of 368 lbs (410 lbs wet). Available with ABS as an option in other markets, it appears our more feature-reluctant American riders will only be given the non-ABS variant of the pseudo off-road machine (apparently Husky isn’t a part of BMW’s pledge for universal ABS). While the Terra shares many components with the Strada, BMW Husqvarna hopes that the minor changes between the two bikes will help facilitate the Husqvarna Terra’s more off-road oriented purpose in life.