A BMW Scrambler Cometh?

It appears that BMW Motorrad wants in on the retro-styled scrambler game that Ducati and Triumph are playing, and is looking to use its R nineT platform to do the job. The scrambler model, which has already been previewed to BMW’s European dealers, would be just the first of several budget-oriented models to come from BMW, all of which would be based off the BMW R nineT. The scrambler is expected to debut later this year with its 100hp air-cooled engine, while the other models, namely a café racer model, will come in 2016. Fueled on by the sales success of its customization projects, Roland Sands is said to be attached to the BMW project, which is logical since the American designer was part of the initial BMW R nineT design team.

Erik Buell Speaks About EBR Ceasing Operations

Posting on the EBR Facebook page, Erik Buell has made the closest thing to a press statement about the company’s cesasation of operations and pending receivership. First thanking fans for their support, the EBR CEO goes on to explain that the company took on too many tasks for its limited resources, which in-turn has caused EBR to excede its abilities and acquire massive amounts of debt (reports put the figure at $20 million). Buell hopes to see EBR through the receivership process, and to “maximize the value from EBR to benefit all”. In typical Buell fashion, he leaves the possibilities for the future open. You can read the full statement after the jump.

Erik Buell Racing Ceases Operations

News being broke by the Milwaukee Journal Sentinel says that Erik Buell Racing has ceased its operations. The East Troy company plans to also file for protection from creditors under Chapter 128 of Wisconsin’s bankruptcy code. Under Wisconsin law, EBR will be placed into receivership (the company will be run by attorney Michael S. Polsky), and ultimately bids will be made on purchasing the bankrupt company. If no bids are made, the company’s assets will be auctioned off, with the profits going to EBR’s creditors. Though a shock to the whole industry, as well as EBR dealers, the news is perhaps unsurprising given EBR’s lack of success both on the race track and on the dealership floor, the latter being the more important metric.

The Handbuilt Show 2015 – Keeping Austin Weird

Just as it is easy to compare Austin to Portland, one can do the same with the One Show and the Handbuilt Show — in fact, you’ll even find some of the same machines at both events (and that’s not a bad thing). Despite the One Show being our home event, the subtle differences between the two motorbike exhibitions make the Handbuilt Show the superior night out, in our opinion…even if only by a thin margin. Nestled in the painfully hip downtown area of Austin, the Handbuilt Show is free to the public, and offers a little bit of something for every kind of motorcycle enthusiast: sport bikes to street-trackers, cruisers to café racers…there was even a slammed to the ground scooter this year.

Laia Sanz Drops HRC for KTM in Enduro and Rallies

A bit of shocking news in the rally raid world, as Laia Sanz has jumped ship from HRC to KTM for the Women’s Enduro World Championship. The move means Sanz will also compete as a factory KTM rider in the various FIM World Championship rallies, including the Dakar Rally, though only where the schedule permits, as the Women’s Enduro World Championship is her racing priority. Sanz has 13 women’s world titles to her name, and she has won Women’s Enduro World Championship for the past three years in a row. Sanz is one of the leading women in bringing females into motorcycle racing, and she she is also an accomplished rider when competing against the boys. She finished 9th in the 2015 Dakar Rally, where she also scored a Top 5 stage finish — the highest a woman has ever achieved in the event.

MotoAmerica Races Will Air on CBS Sports, A Week After

We’ve gotten more than a few emails (thanks!) from American road racing fans about how to watch the inaugural MotoAmerica race on TV. These eager beavers were quick to point-out that CBS Sports Network has no listings for the Austin round this weekend, with only a season preview listed next week, on April 15th. A quick email exchange with MotoAmerica confirms that the Austin round will be shown a week late, as will the rest of the 2015 rounds. The series hopes to change that for the 2016 season. Fans will also be disappointed to learn that the Austin round will not even be streamed live over the internet, though that option will added for future rounds this season, likely starting at Road Atlanta, MotoAmerica’s next stop.

Is Brammo Racing at the Isle of Man TT?

Our Bothans had been hinting at a secret entry in the TT Zero event at the 2015 Isle of Man TT, and it seems that entry could be Brammo. The tip-off comes courtesy of renowned road racer Lee Johnston, who tweeted that the weather in California was just fine…while sitting next to the Brammo track trailer, and with a Brammo Empulse RR beside him (pictured above). There is really only one reason why “General Lee” would be testing the American outfit’s electric race bike, and that’s if the now R&D company wanted to go head-to-head with Mugen, Saroléa, et al. Many will remember that Brammo participated in the 2009 Isle of Man TT, at the inaugural TTXGP event, and finished 3rd with a 75 mph lap.

Cristiano Silei Becomes Dainese’s New CEO

Our sources are reporting that Cristiano Silei, former Ducati VP of Sales and Marketing, has been tapped to become the new CEO at Dainese S.p.A. Silei will takeover the head position from Frederico Minoli, who many Italian motorcycle fans know as the former CEO of Ducati Motor Holding. Loyal Asphalt & Rubber readers will remember that the aptly named Investcorp recently purchased 80% of Dainese’s private stock, for €130 million, leaving Lino Dainese as the 20% minority shareholder. Frederico Minoli was instrumental in helping Lino Dainese sell his namesake company, and it is perhaps now unsurprising that the former Ducati CEO has pulled from the bench Italian marque for his replacement.

2015 Saroléa SP7 Electric Superbike Debuts

Belgian outfit Saroléa is back for the 2015 Isle of Man TT, after debuting the 2015 version of its SP7 electric superbike this past weekend. If you’re saying to yourself that the 2015 model looks very similar to the 2014 model, you are in fact correct, though the bikes are not actually identical. The 2015 Saroléa SP7 has improved aerodynamics (namely a slimmer body), a revised center of gravity (for better handling), a reduction in weight (more carbon fiber and titanium parts), and proprietary fiber optic network that connect the vehicle control unit to the battery management system. All of those changes are good for a 22 lbs overall reduction, but the biggest change though for 2015 is the new motor, which was built in-house and is rated at 150hp (down 25hp from last year’s machine).

HRC Confirms Stoner Was a Candidate to Replace Pedrosa

Casey Stoner was a candidate to replace the injured Dani Pedrosa. The Australian had discussions with HRC about stepping in to take Pedrosa’s place during his absence. In the end, it was decided that a return would not be possible at such short notice. It was decided that Hiroshi Aoyama would be a better choice of replacement in the circumstances. When we asked via email whether Honda had had discussions with Stoner over replacing Pedrosa, Repsol Honda team principal Livio Suppo confirmed that they had. “We spoke about the possibility for Casey to replace Dani,” Suppo admitted. But Stoner would have faced major challenges replacing Pedrosa for the next two MotoGP rounds.

Is This Really the End of EBR? Receivership Explained

04/21/2015 @ 4:08 pm, by Jensen Beeler34 COMMENTS

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The bar isn’t set particularly high when it comes to the motorcycle media’s coverage of complex business issues, nor would you really expect it to be. The majority of my colleagues are more likely to have amateur or racing licenses, rather than MBAs or law degrees. Fortunately for A&R, I’m not an accomplished motorcycle racer.

It therefore didn’t surprise me last week that the headlines regard Erik Buell Racing ranged in their proclamations from the more accurate “ceased operations” to “gone bankrupt” – with the even more presumptive publications proclaiming the ultimate demise of the American brand.

This comes from a lack of understanding about how the receivership process works, which my European colleagues should have a stronger grasp of, as the concept is more prevalent across the pond.

As such, I would like to explain the issue further, and how it applies to the situation facing Erik Buell Racing. To entice you on what will surely be a boring subject to many, this doesn’t spell the end of Erik Buell Racing…not even close.

WSBK: Team Hero EBR Still Racing This Weekend

04/17/2015 @ 1:43 am, by Jensen Beeler7 COMMENTS

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With the news that Erik Buell Racing has ceased operations and will be headed into receivership, doubt has been cast on the company’s racing efforts in the World Superbike Championship. Allaying some fears, Team Manager and Rider Larry Pegram spoke to the WorldSBK.com website, saying that the team would indeed race in Assen, as planned.

“For Team Hero EBR, nothing has really changed,” Pegram said while speaking to WorldSBK.com. “We are going to be racing this weekend and we plan to continue for the season. All indications are that we are going to be able to do that. There is obviously some restructuring and financial stuff going on in the USA, but we are over here in Assen and getting ready for a good weekend.”

Hero Hastur 620 Concept – A Streetfighter with EBR Inside

02/05/2014 @ 12:01 pm, by Aakash Desai16 COMMENTS

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The Hero MotoCorp news keeps coming. Last week we reported on the Hero HXR 250R 250cc lightweight sport bike and the impressively practical Hero RNT diesel scooter.

This time, it’s a 620cc streetfighter concept called the Hero Hastur 620. With a parallel twin putting out around 80hp, and claimed weight of only 352.7 pounds wet, the Hastur definitely has a few of key ingredients needed for success.

Hero HXR 250R – An Erik Buell Racing Designed 250cc

01/30/2014 @ 12:25 pm, by Aakash Desai27 COMMENTS

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With a shot across the bow of former-partner Honda, Hero recently unveiled its flagship HXR 250R small-displacement sports bike this week.

Aimed at young enthusiasts in developing markets and newer riders in general, the claimed power of 31 hp, coupled with the svelte 306 lbs curb weight, make it both more powerful and lighter than the current Honda CBR250R and putting in more in line with the CBR300R.

We are told that the Erik Buell Racing (EBR) had a hand in helping design and develop the bike but it is unclear what specifically EBR contributed towards the design.

Hero RNT 150 Diesel Scooter Concept – Our Kind of Crazy

01/30/2014 @ 10:54 am, by Aakash Desai10 COMMENTS

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Coming from left field but hitting it squarely in the “awesome” section, Hero recently unveiled a 150cc diesel engine powered motorcycle called the “RNT”. The oil burner, with its square lines, flat surfaces and 1980’s Sci-fi aesthetics looks fantastically practical and more like a scooter than a motorcycle.

The RNT concept weighs about 300 lbs, has a top speed of 44mph, and a tank capacity of 1.5 gallons. At that weight, the Hero RNT 150 is quite pudgy compared to your typical 150cc scooter but the potential benefits of the increased efficiency and range of the Diesel might make up for that.

To top it all off, the concept features two wheel drive. It’ll be interesting to see if and how Hero goes forward with this concept.

Erik Buell Racing Establishes European Operations

01/14/2014 @ 9:35 pm, by Aakash Desai2 COMMENTS

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Erik Buell Racing has its sights set on the other side of the Atlantic. To expand brand awareness and distribution on the continent, they have opened up an office in Alkmaar, Netherlands. The move is also aimed at promoting their participation in the 2014 FIM World Superbike Championship with riders, Geoff May and Aaron Yates.

With Hero MotoCorp holding a near 50% stake in EBR, it also seems like a move for Hero to expand its marketing and distribution of it’s own products to the European market.

With Hero intending to bring its bikes to the North American market in 2014, an expansion in the European market, if successful, could solidify its brand recognition in the Western world, especially amongst younger riders or commuters looking for a cheaper pair of wheels to get around.

Hero MotoCorp Forms Joint-Venture with Magneti Marelli

12/08/2013 @ 4:03 pm, by Jensen Beeler5 COMMENTS

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Once upon a time, Hero MotoCorp was Hero Honda, with the Indian brand relying on its Japanese counterpart to provide the technology that then went into the partnership’s emerging market motorcycles. The joint-venture was a stepping stone for Honda to launch into India, and for Hero it was a quick way to gain marketshare in its lucrative domestic market.

Fast-forward to present day, and Hero has not only become Hero MotoCorp, but it has also become the largest motorcycle manufacturer in India. Honda is a stand alone brand in India now, and trails only Hero MotoCorp with its motorcycle sales volume in India.

To maintain its position at the domestic leader, Hero MotoCorp has had to rely on replacing its technical partnership with Honda by forging alliances with various other brands around the world. Perhaps the most famous of these partnerships is the one with Erik Buell Racing, which includes the Indian brand sponsoring the American company’s racing efforts, and owning a sizable 49.2 % chunk of Erik Buell Racing’s private corporate stock.

Add a new brand to the list now though, as Hero MotoCorp has formed a joint-venture with the Italian electronics wizards at Magneti Marelli. There are bonus points for good timing as well, as the news comes just a few weeks before Hero MotoCorp is to be completely free of Honda’s technology.

Breaking: Hero MotoCorp Buys 49.2% Stake in Erik Buell Racing for $25 Million

07/01/2013 @ 9:34 am, by Jensen Beeler23 COMMENTS

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A plethora of Indian Financial publications are reporting that Hero MotoCorp has bought a 49.2% stake in Erik Buell Racing for $25 million. Hero MotoCorp is India’s largest two-wheel manufacturer, and for a year now has partnered with Erik Buell Racing for technical development, as well as sponsoring the American company’s AMA Pro Road Racing team for the past two seasons.

Today’s news confirms numerous rumors we have heard about the Hero investing in EBR. Acquiring only 49.2% of Erik Buell Racing, Hero has only a minority stake in EBR, and while we cannot confirm the information, we would imagine that the odd 49.2% ownership was done to keep Erik Buell as the majority shareholder in his company.

Hero MotoCorp Eyes Africa and Latin America

11/28/2012 @ 3:37 pm, by Jensen Beeler1 COMMENT

Hero may be losing ground to Honda in its smallest displacement categories in its home market of India, but the Indian brand is poised for good growth abroad. Already linked to a number of projects with Erik Buell Racing, Hero MotoCorp is said to be also eyeing the African and Latin American markets for its next international business moves.

Hoping to enter a few markets in Africa and Latin America by the end of the company’s fiscal year, Hero MotoCorp is cagey on specifics regarding its overall international plan. However, in September of this year, Hero’s CEO Pawan Munjal stated that the company would start assembly plants in Kenya and Nigeria, tipping those two countries as the starting points for the Indian company’s African market invasion.

As for Latin America, Colombian market is favored to be the first vector, with Munjal also tipping that Hero MotoCorp would establish an assembly operation in the South America country, and then presumably work its way farther north. The position also easily positions the Indian company for expansion south into lucrative markets like Brazil, Argentina, and Peru.

Hero Building a 250cc Sport Bike with Erik Buell Racing?

11/21/2012 @ 4:59 am, by Jensen Beeler19 COMMENTS

According to The Economic Times, India’s premier financial newspaper, Hero MotoCorp is working on a 250cc sport bike, in conjunction with Erik Buell Racing. You may recall that Hero and EBR have already agreed to a technical partnership, which also saw the Indian motorcycle manufacturer become Erik Buell Racing’s title sponsor in the AMA Pro Racing Superbike series.

After its break up with Honda in the Hero Honda relationship, Hero MotoCorp has been relying on other firms for its technical developments. The Economic Times suggests the same can be said for this 250cc sport bike, with EBR handling the development of the machine, while Hero handles the business end of things, namely the quarter-liter’s production and distribution.