Overshadowed by Rossi’s highside and subsequent injury, one thing we missed at Mugello (besides the Italian himself) was Rossi’s traditional custom helmet for the Italian GP. Always one to pander to the home crowd, Rossi has made it a tradition to have a special helmet designed for when he races at Italian tracks (with Mugello in particular), and this year was no different.
For twelve years in a row, Arai Helmets has topped J.D. Power & Associates motorcycle helmet rankings for customer satisfaction. This is important because J.D. Power also found that highly satisfied owners are more likely to buy their brand of helmet again (that’s a no brainer, right?). The kicker though is that the likelihood of a repeat customer is nearly 10x more likely when they are highly satisfied with their helmet. In a world where it’s cheaper to keep an existing customer than to find a new one, a 10x multiple is a staggering figure on how product quality plays into a company’s sales and growth strategy.
S.H.I.E.L.D. Tech has taken the concept of transition lenses to its next logical step, tint transitioning helmet visors. For the rider that’s had to pack a clear shield when going out on a long ride, or for the time you wore sunglasses under your clear visor, now there’s a helmet visor the eliminates the need pack multiple shields for changing light conditions (and to comply with Johnny Law).
Valentino Rossi made quite the scream with his face helmet at Mugello back in 2008. With all the buzz it created, AGV brought out a limited edition version replica of Rossi’s lid to the market in 2009. Now it’s 2010, and AGV has decided to spread the customized lid to everyone else, with a personalized touch. Opening up valentinosface.com, AGV has created a website where you can put your own mug on Rossi “Scream” rep, and have the helmet shipped directly to you from AGV.
Brembo, a company known for helping your bike slow down and stop, is entering into the helmet making business. While we normally associate the Brembo brand with high-performance parts and racing, the company’s first foray into the mainstream consumer market will be your everyday motorcycle/scooter rider and the thing between their ears. Photos and details after the jump.
Valentino Rossi is sporting another of his special helmets this weekend, for his home race at Misano. Designed by the Italian’s favorite designer, Aldo Drudi, Rossi’s new lid sports a large picture of a donkey’s face, and the words “The Donkey” written where normally it would say “The Doctor”. The helmet also features Rossi’s dogs wearing donkey ears, completing the donkey motif.
Keeping with his personal tradition of having a special edition helmet while racing at Mugello, Valentino Rossi released a new lid at Friday’s Free Practice session. This year’s edition can be considered an answer to last year’s “scream” helmet, with Rossi replacing his face with his hands.
This year’s theme features Valentino’s gloved hands holding the side of this his head/helmet. On the back of the helmet, Rossi’s two bulldogs Cesare and Cecilia are featured with their paws also on their heads.
For Rossi right now, Mugello feels like more show than go, with the MotoGP Demi-God qualifying only 4th in today’s session.
J.D. Power and Associates has completed its 2009 Motorcycle Helmet Satisfaction Study, and the results are in. In their research, J.D. Power & Associates measures the overall satisfaction of motorcyclists with their new helmet in three key factors:
- face shield
- design and styling
These three factors are then marked into 11 attributes:
- ventilation/air flow
- the face shield’s ability to keep the wind out
- the face shield’s ability to resist scratching
- ease of replacing the face shield
- scratch resistance of the shell
- color/graphic design
- ease of fastening the strap
- fit and comfort.
Continue reading after the jump for the results.
The Missouri State legislature has passed a bill that, if signed, would repeal the state’s mandatory helmet regulation, thus allowing riders over the age of 21 who are traveling on city roads, to do so without a helmet. The passage of this bill is naturally divisive, with advocates of individual liberties and safety experts squarely on opposite sides of the table. Should personal liberty advocates win this debate, the bill would make Missouri 1 of 28 states with such a helmet law on the books.
Rossi pulled no punches this year at Mugello when he debuted his customary custom helmet design for the home venue race. Emblazoned with a picture of his own face, wide-eyed and mouth agape, the design was the talk of the paddock, and a sight to be seen as he put his head down around the chicanes and straight-aways.
Because of all the attention this helmet created, AGV is now offering a limited edition replica of Rossi’s likeness in their top-of-the-line GP-Tech series of motorcycle helmets. The helmet features all the usual GP-Tech bells and whistles, including a carbon-Kevlar shell construction.