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Well, That’s One Way to Sell a Helmet

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The laws of physics are a funny thing — simple on paper, yet complex in practice. When designing a motorcycle helmet, taking in all the factors and forces is a daunting task, which is why helmet manufacturers do such rigorous tests on their samples.

One test that we are pretty sure never occurs in the laboratory is the simulated Newton’s Cradle, for reasons that should become abundantly clear in a few short moments. Take this for the entertainment that it is, and hope to God that Mythbusters gets ahold of it and tests the science involved.

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AGV Pista GP Helmet Coming to the USA in October 2013

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We can’t remember the last time we were excited about a helmet, but we are counting down the days until the AGV Pista GP comes to the United States. Already available in Europe, the Pista GP is expected to cross the pond officially in October of this year and be a part of AGV’s 2014 collection.

However, some eager Americans have already been buying Pista’s online from British helmet houses, and having them shipped over to the US. Considering how banged up our international packages get, it is not something we would recommend. Patience is a virtue.

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Opinion/Editorial

In the Future, Will You Even Wear a Helmet?

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Here at Asphalt & Rubber, we spend some pixels talking about the finer points of helmet usage, especially when it comes to the debate regarding mandatory helmet laws. Looking at helmets from 50 years ago, and the basic concept hasn’t changed all that much in the time since.

A hard shell, some impact material, and a soft lining mated to a visor and chin-strap system, over the last half-century most of the improvements to the basic helmet design have been for added fit and comfort, or cheaper and lighter materials — even the more creative and innovative designs that are being hocked around the internet right now don’t stray far from the current concept.

Think 50 years ahead though, and it is hard to imagine the same shapes and designs staying constant. In fact, it becomes possible to imagine motorcyclists wearing no helmets at all. No, I am not talking about some sort of libertarian movement that will rush through our political system, freeing us from the shackles of big government.

Instead, I am talking about the true next-generation of safety devices for the gray matter that resides between your ears, which might put the mandatory helmet law debate to rest (well…probably not).

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Products

Marco Simoncelli AGV Replica Helmet

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UPDATE: The Simoncelli Tribute helmet will be available in the US in the GP-Tech only. They should be in stores any day now, with an MSRP of $749.95.

It has been over a year since we lost Marco Simoncelli, though it is clear from MotoGP’s revisiting of the Malaysian GP this year that his memory is alive and well. Helping commemorate Marco’s spirit, AGV Helmets is releasing more accurate re-styled Marco Simoncelli replica helmets that have been authorized by the Simoncelli family.

Incorporating the San Carlo logo on the chin guard, the Dainese logo on the top of the shell, a heart with the colors of the Japanese flag on the back, and Marco’s 58 racing number on the temple, the helmet is basically identical to the one that SuperSic wore during the 2011 MotoGP Championship season.

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Racing

Video: Valentino Rossi’s Mugello Helmets, Part 3

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You’d be hard pressed to know that Part 3 of Monster’s little video series on the Mugello helmets of Valentino Rossi featured The Doctor at all (Part 1 & Part 2), as the short video clip watches more like a highlight reel of all of MotoGP’s Monster-sponsored riders. Maybe that’s because Rossi wasn’t fighting for the front at the Italian GP (though it was his best dry-weather outing thus far with the GP12), while Monster Yamaha Tech 3’s Andrea Dovizioso found himself sipping the bubbly after the race.

The truth is probably more along the lines of the fact that the energy drink manufacturer had to shell out big bucks for the video rights from Dorna, and a marketing manager at the company needed something to justify that huge expense to his boss. Anyhoo, our big takeaway from this final installment: the view of fans rushing the track post-race is something worth experiencing first-hand, especially when it involves Teletubbies riding pit-bikes. Video after the jump.

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Racing

What Does Valentino Rossi’s Mugello Helmet Mean?

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I wish I could take credit for having such a deep understanding of Italian culture that the meaning behind Rossi’s Mugello helmet was self-evident, but the credit belongs to Ducati Corse’s PR man, Chris Jonnum. After seeing Alex Brigg’s tweet that featured Rossi’s new helmet design, CJ was kind enough to connect the dots for us on the meaning behind the special Mugello helmet. And let me tell you, as non-Italian, the trail would not have been easy to follow without his help. Get the inside scoop on Rossi’s lid after the jump.

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Racing

Video: Valentino Rossi’s Mugello Helmets, Part 2

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Monster’s series on Valentino Rossi’s Mugello helmets continues (Part 1 here), with this second installment just teasing out the nine-time World Champion’s signature special Mugello helmet. The video is certainly less wordy than the first, and from what we can gather, Rossi will have a ring of flowers on his head for the Italian GP.

With MotoGP to take to the historic Italian track for FP3 and Qualifying in just a few hours, we shouldn’t have too long to wait to see the final product from Aldo Drudi. Until then, this video will have to suffice. Check it out after the jump.

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Racing

Video: Valentino Rossi’s Mugello Helmets, Part 1

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It looks like Monster Energy has a nice video series cooking with Valentino Rossi, just ahead of the nine-time World Champion racing in front of his home crowd this weekend at the Italian GP. Of course, Rossi is known for his special helmets at the Mugello round, and 2012 will be no different, as The Doctor once again has trusted Aldo Drudi to paint him a special AGV lid for the race.

Usually a surprise to race fans, the last few years we have been getting peeks of the Drudi’s work on Twitter, usually from Rossi’s mechanics Alex Briggs. But for this year, Monster and Rossi have teamed up to make a special multi-part promo video to promote the helmet, and the race.

Yeah sure it’s a promotional work for Monster (a personal sponsor of Rossi), but it is actually pretty interesting to hear Valentino, in his own words, explain the significance and meaning behind his and Drudi’s collaborations.

If this first part is any indication of what is to come, we should be in for a nice little web series this race-weekend, though no one is expecting a miracle from Rossi and the Ducati Corse team in their results. Check the video out after the jump.

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News

CDC Says $3 Billion Saved in 2010 Thanks to Helmet Laws

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The US Center of Disease Control and Prevention (CDC) has issued an interesting report regarding the economic impact of motorcycle helmet laws, based on data from 2008-2010.

While the takeaway shouldn’t surprise anyone, as it doesn’t take a genius to understand that more riders helmeted means fewer fatal crashes from motorcycles, the figures coming from the CDC with that observation are a bit shocking.

According to the statistical analysis done by the CDC, riders wearing helmets during a motorcycle crash were 37% less likely to receive fatal injuries than riders that were not wearing a helmet.

Additionally, states with universal helmet usage laws are estimated to have save 4x as much in economic costs associated with medical, productivity, insurance, legal, and other expenses. For 2010, the total economic impact of having helmeted riders topped $3 billion in savings. Chewy.

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News

Who Wore It Best? Del Rosario Calls Out the AGV PistaGP

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While we are excited and anxiously awaiting the AGV PistaGP helmet, one American helmet manufacturer is less-than-thrilled with the Italian company’s latest offering: Del Rosario. A small boutique firm based out of New York, Del Rosario’s aim was to bring to market helmet designs that were “caught up to the rest of the industry.” Showing off a number of CAD renders since its inception, Del Rosario has clearly missed its late-2011 shipping date, and as far as we can tell, has not actually produced any physical prototypes or finished models.

Getting a fair bit of press and then falling off the radar, Del Rosario is back in the limelight as the company sent a worded warning to AGV through its corporate Facebook page. According to a message posted by Del Rosario on its social media portal, one of the company’s former advisors showed AGV Del Rosario’s stylebook, and now three years later the PistaGP has emerged with a shell design that has some obviously similar characteristics to Del Rosario’s renders.

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AGV PistaGP Helmet – The Next Generation Helmet

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Today at the MotoGP test in Jerez, AGV debuted its next-generation helmet: the AGV PistaGP. The fruits of the Italian company’s Project 46, the PistaGP is the first helmet to come from AGV’s new AGV Standards program, which seeks create products with an inside-out approach. You have likely already seen Valentino Rossi testing the AGV PistaGP in the recent Sepang tests, and I have already waxed poetic about how excited I am about this product.

Generally I am not a big fan of AGV sport bike helmets (though I do have a torrid love affair with the AGV AX-8 Dual Sport helmet), as I find the field-of-view (FOV) on AGV lids to be far too limited for my riding tastes, but the PistaGP promises a host of improvements to AGV’s helmet design, especially an improved FOV, which should allay my complaints. For AGV, the company hopes the PistaGP, and its progeny from the AGV Standards program, will reposition the helmet manufacturer once again as again the pinnacle maker of motorcycle helmets.

Releasing details on the PistaGP to the assembled GP paddock press at Jerez, we can finally publicly talk about this new lid and AGV’s new approach to designing motorcycle helmets. Details after the jump, along with more photos than you can shake a stick at.

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