Project 46, AGV Standards, & Rossi’s New Helmet

03/02/2012 @ 1:49 pm, by Jensen Beeler13 COMMENTS

You may have already noticed that Valentino Rossi has been sporting a new lid in his off-season tests with the factory Ducati Desmosedici GP12. Said to have a greater field of vision, the prototype helmet has being going by the code name “Project 46” as the helmet has literally been built around Rossi himself. I say literally because AGV’s new helmet is based off what the Italian company is calling AGV Standards, a new philosophy on how the Italian company makes its forthcoming helmets.

Tailored to each individual rider, AGV started Project 46 by first taking a biometric scan of Rossi’s head and face. Building the helmet then to meet those measurements, AGV has not only been able to make a better fitting helmet, but the Italian brand has also been able to increase the air flow through the helmet (+193%), improve the riders field of vision through the visor (+15°), and gain significant aerodynamical effeciencies.

More importantly, the new design addresses my biggest complaint with AGV’s street/racing line of helmets: the impeded FOV (the vision issue is a deal-breaker for me with AGV race helmets), Thus, I am excited to report that Project 46 helmet will be officially launched to the press in a few weeks. It is not clear how the new AGV Standards program will apply to consumer helmets in practical and realistic matters, but it does seem to underline a fundamental ethos shift for the Italian brand.

Photos: AGV & Ducati Corse
EICMA Photos: © 2012 Jensen Beeler / Asphalt & Rubber – Creative Commons – Attribution 3.0


  1. Ranger Jay says:

    About this: “the impede FOV”

    What does this even mean? Those words make no sense…

  2. FOV = field of vision

  3. RSVDan says:

    I’ve worn AGV’s for 20 years and have never had any issue with field of view. As with all things helmet, it comes down to shape. I can’t wear Arais. They make a great helmet, but not for me.

  4. BDP says:

    I see that there is not much to talk about with VR so lets talk about his helmet ;-)

  5. BDP says:

    AGV – always worn them, wouldn’t wear anything else.

  6. Alex says:

    I love the color scheme of that helmet, with all the significance that it carries…. And now with the new shape, I think this might be the first time I’ll bring myself to purchasing a truly expensive helmet when it comes out (I’m sure it will cost almost a $1000)

  7. ngads says:

    man i gotta say…its been a while since vale won..but he is the man …the GOAT!

  8. Have they consiered that the utterly hideous shape of that helmet is maybe affecting the performance of the bike??
    Probably not but its worth a shot, they could use all the help they can get.

  9. Ervgopwr says:

    That’s what I keep thinking. The helmet seems larger than necessary due to an increased “aero” profile. Not to mention the consequences of those extra edges and protusions upon a crash. Possibly sliding around and catching one of those flanges.

  10. Bob says:

    The pic of the CF helmet is amazing. Looks great. I’ve never worn AGV because it doesn’t fit my head shape properly. But I agree, a large FOV is most welcome on any brand. But I have to say I’m confused about AGV’s new standard. Biometric scans of Valentino’s head and face is a custom design for him alone. How do you turn his “one-off” ugly monkey head into a standard?

  11. Beary says:

    To me Vale’s grin in that picture seems really tired…worn, like he’s looked at the camera and pulled a face too many times… somehow it just doesn’t have the same impact anymore.

    Shoei for me all the way ;)

  12. paulus says:

    it is all BOLLOCKS.
    Rossi takes the millions for wearing it.
    AGV make a gimmicky helmet to sell to the Rossi-loyalisti… at a premium

  13. Sean says:

    March 2012. I purchased a Gp Pro a few months ago . Comfortable, light and no misting BUt the field of vision was so blinkered I found it dangerous when trying to look astern before overtaking. Shame though, such a super looking helmet.