Project 46, AGV Standards, & Rossi’s New Helmet

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You may have already noticed that Valentino Rossi has been sporting a new lid in his off-season tests with the factory Ducati Desmosedici GP12. Said to have a greater field of vision, the prototype helmet has being going by the code name “Project 46” as the helmet has literally been built around Rossi himself. I say literally because AGV’s new helmet is based off what the Italian company is calling AGV Standards, a new philosophy on how the Italian company makes its forthcoming helmets.

Tailored to each individual rider, AGV started Project 46 by first taking a biometric scan of Rossi’s head and face. Building the helmet then to meet those measurements, AGV has not only been able to make a better fitting helmet, but the Italian brand has also been able to increase the air flow through the helmet (+193%), improve the riders field of vision through the visor (+15°), and gain significant aerodynamical effeciencies.

More importantly, the new design addresses my biggest complaint with AGV’s street/racing line of helmets: the impeded FOV (the vision issue is a deal-breaker for me with AGV race helmets), Thus, I am excited to report that Project 46 helmet will be officially launched to the press in a few weeks. It is not clear how the new AGV Standards program will apply to consumer helmets in practical and realistic matters, but it does seem to underline a fundamental ethos shift for the Italian brand.

Photos: AGV & Ducati Corse
EICMA Photos: © 2012 Jensen Beeler / Asphalt & Rubber – Creative Commons – Attribution 3.0

Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.