A BMW Scrambler Cometh?

It appears that BMW Motorrad wants in on the retro-styled scrambler game that Ducati and Triumph are playing, and is looking to use its R nineT platform to do the job. The scrambler model, which has already been previewed to BMW’s European dealers, would be just the first of several budget-oriented models to come from BMW, all of which would be based off the BMW R nineT. The scrambler is expected to debut later this year with its 100hp air-cooled engine, while the other models, namely a café racer model, will come in 2016. Fueled on by the sales success of its customization projects, Roland Sands is said to be attached to the BMW project, which is logical since the American designer was part of the initial BMW R nineT design team.

Erik Buell Speaks About EBR Ceasing Operations

Posting on the EBR Facebook page, Erik Buell has made the closest thing to a press statement about the company’s cesasation of operations and pending receivership. First thanking fans for their support, the EBR CEO goes on to explain that the company took on too many tasks for its limited resources, which in-turn has caused EBR to excede its abilities and acquire massive amounts of debt (reports put the figure at $20 million). Buell hopes to see EBR through the receivership process, and to “maximize the value from EBR to benefit all”. In typical Buell fashion, he leaves the possibilities for the future open. You can read the full statement after the jump.

Erik Buell Racing Ceases Operations

News being broke by the Milwaukee Journal Sentinel says that Erik Buell Racing has ceased its operations. The East Troy company plans to also file for protection from creditors under Chapter 128 of Wisconsin’s bankruptcy code. Under Wisconsin law, EBR will be placed into receivership (the company will be run by attorney Michael S. Polsky), and ultimately bids will be made on purchasing the bankrupt company. If no bids are made, the company’s assets will be auctioned off, with the profits going to EBR’s creditors. Though a shock to the whole industry, as well as EBR dealers, the news is perhaps unsurprising given EBR’s lack of success both on the race track and on the dealership floor, the latter being the more important metric.

The Handbuilt Show 2015 – Keeping Austin Weird

Just as it is easy to compare Austin to Portland, one can do the same with the One Show and the Handbuilt Show — in fact, you’ll even find some of the same machines at both events (and that’s not a bad thing). Despite the One Show being our home event, the subtle differences between the two motorbike exhibitions make the Handbuilt Show the superior night out, in our opinion…even if only by a thin margin. Nestled in the painfully hip downtown area of Austin, the Handbuilt Show is free to the public, and offers a little bit of something for every kind of motorcycle enthusiast: sport bikes to street-trackers, cruisers to café racers…there was even a slammed to the ground scooter this year.

Laia Sanz Drops HRC for KTM in Enduro and Rallies

A bit of shocking news in the rally raid world, as Laia Sanz has jumped ship from HRC to KTM for the Women’s Enduro World Championship. The move means Sanz will also compete as a factory KTM rider in the various FIM World Championship rallies, including the Dakar Rally, though only where the schedule permits, as the Women’s Enduro World Championship is her racing priority. Sanz has 13 women’s world titles to her name, and she has won Women’s Enduro World Championship for the past three years in a row. Sanz is one of the leading women in bringing females into motorcycle racing, and she she is also an accomplished rider when competing against the boys. She finished 9th in the 2015 Dakar Rally, where she also scored a Top 5 stage finish — the highest a woman has ever achieved in the event.

MotoAmerica Races Will Air on CBS Sports, A Week After

We’ve gotten more than a few emails (thanks!) from American road racing fans about how to watch the inaugural MotoAmerica race on TV. These eager beavers were quick to point-out that CBS Sports Network has no listings for the Austin round this weekend, with only a season preview listed next week, on April 15th. A quick email exchange with MotoAmerica confirms that the Austin round will be shown a week late, as will the rest of the 2015 rounds. The series hopes to change that for the 2016 season. Fans will also be disappointed to learn that the Austin round will not even be streamed live over the internet, though that option will added for future rounds this season, likely starting at Road Atlanta, MotoAmerica’s next stop.

Is Brammo Racing at the Isle of Man TT?

Our Bothans had been hinting at a secret entry in the TT Zero event at the 2015 Isle of Man TT, and it seems that entry could be Brammo. The tip-off comes courtesy of renowned road racer Lee Johnston, who tweeted that the weather in California was just fine…while sitting next to the Brammo track trailer, and with a Brammo Empulse RR beside him (pictured above). There is really only one reason why “General Lee” would be testing the American outfit’s electric race bike, and that’s if the now R&D company wanted to go head-to-head with Mugen, Saroléa, et al. Many will remember that Brammo participated in the 2009 Isle of Man TT, at the inaugural TTXGP event, and finished 3rd with a 75 mph lap.

Cristiano Silei Becomes Dainese’s New CEO

Our sources are reporting that Cristiano Silei, former Ducati VP of Sales and Marketing, has been tapped to become the new CEO at Dainese S.p.A. Silei will takeover the head position from Frederico Minoli, who many Italian motorcycle fans know as the former CEO of Ducati Motor Holding. Loyal Asphalt & Rubber readers will remember that the aptly named Investcorp recently purchased 80% of Dainese’s private stock, for €130 million, leaving Lino Dainese as the 20% minority shareholder. Frederico Minoli was instrumental in helping Lino Dainese sell his namesake company, and it is perhaps now unsurprising that the former Ducati CEO has pulled from the bench Italian marque for his replacement.

2015 Saroléa SP7 Electric Superbike Debuts

Belgian outfit Saroléa is back for the 2015 Isle of Man TT, after debuting the 2015 version of its SP7 electric superbike this past weekend. If you’re saying to yourself that the 2015 model looks very similar to the 2014 model, you are in fact correct, though the bikes are not actually identical. The 2015 Saroléa SP7 has improved aerodynamics (namely a slimmer body), a revised center of gravity (for better handling), a reduction in weight (more carbon fiber and titanium parts), and proprietary fiber optic network that connect the vehicle control unit to the battery management system. All of those changes are good for a 22 lbs overall reduction, but the biggest change though for 2015 is the new motor, which was built in-house and is rated at 150hp (down 25hp from last year’s machine).

HRC Confirms Stoner Was a Candidate to Replace Pedrosa

Casey Stoner was a candidate to replace the injured Dani Pedrosa. The Australian had discussions with HRC about stepping in to take Pedrosa’s place during his absence. In the end, it was decided that a return would not be possible at such short notice. It was decided that Hiroshi Aoyama would be a better choice of replacement in the circumstances. When we asked via email whether Honda had had discussions with Stoner over replacing Pedrosa, Repsol Honda team principal Livio Suppo confirmed that they had. “We spoke about the possibility for Casey to replace Dani,” Suppo admitted. But Stoner would have faced major challenges replacing Pedrosa for the next two MotoGP rounds.

“Scrambler Café Racer” Ducati Scrambler by Mr. Martini

01/29/2015 @ 5:39 pm, by Jensen Beeler21 COMMENTS

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The third, and last, Ducati Scrambler concept from the Verona Motor Bike Expo, the “Scrambler Café Racer” by Mr. Martini is exactly what the name implies: a cafe racer styled scrambler motorcycle.

Mr. Martini appropriately added a high-mount exhaust to his “scrambler” and retained the Scrambler’s Pirelli knobby tires. The addition of a cafe racer fairing though is an interesting choice, and leaves this concept straddling the two staples of hipster motorbiking in the custom scene.

We’ll let you decided whether this doubles the “post-authentic” nature of the Scrambler, or if the work is just an overload of the self-ironic.

“Scratch” Ducati Scrambler by Officine Mermaid

01/28/2015 @ 2:50 pm, by Jensen Beeler12 COMMENTS

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The second of three custom Ducati Scrambler designs unveiled at the Verona Motor Bike Show, “Scratch” by Officine Mermaid is perhaps closer in design to what we connote when thinking about a scrambler motorcycle, than say the design we first showed you by Deus Ex Machina.

Stripped down to only the bare essential pieces of metal, treated to look more rustic than its birth certificate implies, and complete with taped-over headlight, we have some “Grade A” hipster bait right here from Dario Mastroianni and his crew.

“Hondo Grattan” Ducati Scrambler by Deus Ex Machina

01/26/2015 @ 3:34 pm, by Jensen Beeler36 COMMENTS

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At the Verona Motor Bike Expo, Ducati presented the first customized Ducati Scrambler models. As you may remember from our review, this $8,600 machine is pitched with a heavy lifestyle component, and Ducati hopes that fat margins on t-shirts and jackets will overcome the thin margins on the model itself. To that end, the Italian company has gone to great trouble in making the Scrambler “cool” for the younger “post-authentic” crowd.

As such, Dario Mastroianni (Officine Mermaid), Filippo Bassoli (Deus Ex Machina), and Nicola Martini (Mr. Martini) were given the first crack at modding Ducati’s newest model. The results have been interesting, and first up on our pages is the “Hondo Grattan” by Filippo Bassoli and the Deus Ex Machina crew in Milan.

Ducati Scrambler Concept by Gannet Design

12/18/2014 @ 2:46 pm, by Jensen Beeler12 COMMENTS

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The Ducati Scrambler is certainly the talk of the internet right now, no surprise there since Ducati just hosted its international press launch and the bike reviews are starting to roll out from various publications. You can read ours, right here.

All this press, aided by Ducati’s extensive marketing rollout ahead of the launch, has caused the Scrambler to catch the imaginations of many riders. This is of course to design, as Ducati would love to see the Scrambler become a favorite platform for modders and customizers.

The Ducati Scrambler also caught the eye of concept artist Gannet Design, whose work we have shown on a number of occasions.

Ducati Scrambler Mega Gallery

12/13/2014 @ 12:32 pm, by Jensen Beeler13 COMMENTS

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As with every international press launch from Ducati, there comes a bevy of photos from the Italian company’s latest machines — the Ducati Scrambler is no different.

If you didn’t read our review of the Ducati Scrambler, the tl;dr version boils down to the budget-minded machine being a good, though perhaps uninspiring, motorcycle for the money. However, just as important as the motorcycle is Ducati’s focus with the Scrambler Ducati brand, which is clearly aimed at catering to the “younger” hipster crowd…perhaps to a fault.

The key of course is the price, which starts at $8,500 for the red Scrambler Icon ($8,600 for the yellow model we tested), and goes on up to just below $10,000 for the Full Throttle, Classic, and Urban Enduro models.

The clear winner in the “scrambler” segment, if there is such a thing from the OEMs, the real trick with the Ducati Scrambler however will be with the Italian company’s marketing efforts, which we have already discussed ad nauseum.

Today, we are just here to show you some of the gorgeous photos that came about from Ducati’s recent trip to Palm Springs, and the press launch which is still actually underway at the time of this writing.

You will note that we have included the aftermarket and apparel photos, something we usually omit for these mega gallery postings. We figured they were just as integral to the bike’s look/image/aesthetic as the machine itself. You’ll also note there are photos from the press launch as well, to give you an idea of the event and a look behind the scenes.

Over 220 high-resolution photos await you after the jump. Enjoy!

A Non-Hipster Review of the Ducati Scrambler

12/11/2014 @ 1:47 am, by Jensen Beeler74 COMMENTS

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The Ducati Scrambler is the bike from Bologna for 2015. Loyal Ducatisti might be more excited by the upgraded Ducati 1299 Panigale, or the all-new Ducati Multistrada 1200, but in terms of company growth and the future of the Italian brand, the Ducati Scrambler takes center stage.

With four waves of 30+ journalists coming to Palm Springs for the international press launch, it’s clear that Ducati is casting a wide net with the Scrambler, especially with the number of non-industry publications present.

The term “lifestyle brand” is often a four-letter word in the motorcycle industry, of course ignoring the obvious that all of motorcycling is a lifestyle choice in the first world, but nonetheless the term has been used liberally with Ducati and the company’s racing heritage.

That being said, the Ducati Scrambler is perhaps the most lifestyle-focused motorcycle ever to come from Bologna — so much so, Ducati made the Scrambler its own brand even.

This is an important element, as on its own merits the Ducati Scrambler is a great back-to-basics motorcycle for the Ducati line, and at $8,600 for the Icon model, it makes for a killer entry point model for any rider into the Ducati brand.

Having enough thrust to appease your motolust, the Ducati Scrambler Icon, as we tested it, is true to the basic Ducati performance heritage, and it fills Ducati’s need for a budget commuter, off-road scrambler, and just “fun” second bike. But there is another component to the Scrambler that gets lost in translation, depending on what sub-genre of two-wheeled freedom you hail from.

Ducati Scrambler Begins Production in Italy

12/01/2014 @ 1:20 pm, by Jensen Beeler18 COMMENTS

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Production of the Ducati Scrambler began today in Borgo Panigale, marking the rebirth of the model in Ducati’s lineup and the start of Bologna’s new “Scrambler Ducati” brand and line.

As we reported earlier this year, the Scramblers produced at Borgo Panigale will not be arriving in the North American markets, which will instead receive models made by Ducati’s Thailand factory (no word on when that production will begin, if it hasn’t already).

Production strategies aside, the Ducati Scrambler marks many changes for the Italian company, which has been abashed in its pursuit of younger, let’s say more hip, motorcyclists with the Ducati Scrambler line.

Ducati Scrambler Will Be “Made in Thailand”

10/20/2014 @ 2:16 pm, by Jensen Beeler28 COMMENTS

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Almost four years ago, we reported on Ducati opening a new assembly plant in Thailand. The move, which peeved Ducati’s factory workers, would see bikes destined for the Southeast Asian market assembled in the Thai plant, thus side-stepping many of the region’s aggressive tariffs on motorcycles.

Nearing the end of 2014 now, and our Bothan Spies report that the Ducati Scrambler models will be the first motorcycles assembled in Ducati’s Thai plant that will then be shipped to the world market (sans the European market, which will get bikes still from Bologna, according to Moto.it) — a move that comes right after Ducati reached a new contract with its workers and unions, which sees the factory employees working fewer hours at higher wages.

Up-Close with the Ducati Scrambler Icon

09/30/2014 @ 1:10 pm, by Jensen Beeler33 COMMENTS

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The 2015 Ducati Scrambler has officially debuted at the INTERMOT show in Cologne, Germany today, in case you missed the news. Before today though, Ducati North America invited us out to get a sneak peak of the new Scrambler Icon, along with a little time in a photo studio.

As a result, we have a bevy of our “up-close” photos for you, as well as some first impressions of the machine.

Perhaps the most striking feature of the Ducati Scrambler is how bare bones the motorcycle is. Ducati did a good job of not over-thinking the Scrambler, leaving the model true to its name.

The dash is a tastefully small round unit, which sits nestled between the high and wide handlebars. This gives the rider a good open feeling from the seat, though the exposed wires and cables are a bit distracting, with nothing else to hide them.

Artfully exposed is the air-cooled v-twin DesmoDue engine, which is borrowed from the Monster 796, and thus is a confusing 803cc. The header shape should look familiar as well, as it mimics those found on the Ducati Diavel.

The seat seems practical for two-up riding, and the Scrambler Icon is fitted with passenger pegs. The cheapest ($8,595 for the yellow one) of Ducati’s four Scrambler variants, the Icon is perhaps the most vanilla model. That’s not a bad thing, but the other three models are clearly present to appeal to certain niche riders.

Ducati Scrambler – For New Riders, Off-Roaders, & Hipsters

09/30/2014 @ 9:36 am, by Jensen Beeler38 COMMENTS

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The INTERMOT is in full-swing in Cologne, which means that Ducati is ready to drop its new Scrambler model on the world. A highly marketed machine, which has drawn attention from Ducati’s 1299 superbike and new Multistrada, the Ducati Scrambler is another brand extension for the Italian company.

A further foray into the off-road world, as well as a strong offering for new riders, the 2015 Ducati Scrambler Icon in red is priced at $8,495 — making it the cheapest model in the Ducati lineup. The rest of the range is priced as follows: Icon Yellow $8,595, Full Throttle $9,995, Urban Enduro $9,995, & Classic $9,995.

The 2015 Ducati Scrambler comes in four models, which use the company’s 803cc air-cooled v-twin engine design, that is borrowed from the Monster 796. Power thus comes out at 75hp, with peak torque being 50 lbs•ft, but the focus on the Scrambler is really more about the aesthetic of the bike and experience on the machine.