The rumors about a Ducati Scooter for the next model year are hitting the internet hard lately, and that is perhaps unsurprising. Ducati’s sales stalled in the third quarter of this year, and the Italian motorcycle company at this point in time is simply trying to finish 2013 on par with its 2012 success.
There is also the fact that Audi AG now owns Ducati Motor Holding, and would like to see the ~44,000 unit company bump its figures into the six-figure territory, and help its German owner take a certain Bavarian brand head-on in the two and four-wheeled industries.
The Ducati Scrambler work horse has made its way onto the internet again, this time with Italian site Insella.it getting a glimpse of the prototype on the outskirts of Bologna.
While the machine hasn’t developed much further than from the last time it broke cover, we do at least get a better view of the Scrambler’s early lines, and can clearly spot the bike’s air-cooled v-twin engine.
Also visible is the Ducati Scrambler’s elongated tank and flat-ish seat, key elements to the scrambler aesthetic. Absent however is a high-mounted level exhaust, though Ducati’s unit here seems to be anything but finalized.
Back in July, Asphalt & Rubber broke the news that Ducati was working on a Scrambler model, which was based on the drawings originally inked by Pierre Terblanche during his tenure at the Italian company.
A month later we confirmed that report, noting the Ducati had trademarked the use of “Ducati Scrambler” for the American market, in relation to a model of motorcycle. Throughout all this time though, we had yet to see a photo of the expected 2015 model — that is, until now.
Do you like new model motorcycles? Of course you do. Well, this time next week, Ducati Motor Holding will be making a presentation to the motorcycling media at its Bologna headquarters. The invitation in our inbox is light on details (unsurprisingly), though smart money would be on Ducati debuting some of its model refreshes for next year, and possibly its much anticipated 2014 Ducati 899 Panigale.
Last month, Asphalt & Rubber broke the news that Ducati was working on a scrambler-style machine, appropriately named the Ducati Scrambler.
The machine is said to be similar in design to the one Pierre Terblanche inked while he was with the Bologna Brand, though reports and sources have varied on what sort of motor the new model would use in its final form.
Whether it be water or liquid-cooled, single or twin-cylindered, the 2014 Ducati Scrambler cometh, and A&R has the trademark application to prove it.
While I was lounging at the pool this holiday weekend, getting my bronze on, the A&R Bothan Spy network was hard at work dumpster diving, hacking emails, and subscribing to the NSA’s live PRISM feed.
The fruits of that labor was the alarming realization of how many kitten videos the motorcycle industry collectively watches in a single day, and the fact that Ducati is working on scrambler-style motorcycle.
The project itself dates way back when Pierre Terblanche was still toiling away in Bologna, dodging equal portions of labor strikes and carbonara, and at the time was based around the now defunct Ducati Sport Classic.
Shelved, and thought never to see the light of day, we can only imagine this whole Hipstacyclist™ movement has helped Ducati rethink its position regarding a scrambler.
It’s been a while since we’ve seen a concept from the pen of Luca Bar, and in bringing us this design of a Ducati single-cylinder motorcycle, Luca also introduces us to Lusca Custom Designs, as the two designers collaborated on several designs that use half a Multistrada 1200 motor. With Luca penning the scrambler model and the motor configuration, and Lusca working the street tracker, we get at least an idea about the rumored small-displacement motorcycles from the Italian brand would look like.
With Ducati’s Thai plant now operational, everyone is waiting for the rumored other shoe to drop, and for Ducati to start manufacturing small-displacement machines for the Asian market. While all of that is conjecture, there is a strong business case for Ducati going after the lucrative people-mover market in developing countries overseas. How that would resonate with the current Ducati brand isn’t entirely clear, though it plays well with the rumors we’ve heard of an Asian IPO. More on that later, concepts after the jump.