At the AMA Supermoto Season-Opener in Bakersfield

It all started with the Superbikers. As a young man growing up in the late 70s, there were only three network TV stations for me to watch, and unlike today, motorsports programs were few and far between. Other than the Indy 500 and the occasional airing of stock car racing, motorsports just weren’t on the air very often. During one serendipitous Saturday, I happened upon ABC’s Wide World of Sports. And on that particular day, they were airing the Superbikers. Looking back, the influence that program had on the rest of my motorcycling life is immeasurable. An unusual combination of road racing, dirt track, and motocross, the Superbikers showcased racers I had only read about in the motorcycle magazines.

The WorldSBK Season So Far: Yamaha & Honda

While it has hardly been surprising to see Ducati and Kawasaki maintain their position as the dominant forces at play in WorldSBK, the battle for best-of-the-rest has been an interesting subplot for 2017. Over the course of the opening three rounds of the campaign, the form of Honda and Yamaha has been marked by their stark contrast in fortunes. Last year, Honda had been a podium and front-row regular as the season moved into the European swing, and Yamaha looked to be clutching at straws and looking for any positives they could find on their return to the series. This year has seen their roles have reversed, with Yamaha consistently the best-of-the-rest and in position to fight for a rostrum finish. Honda on the other hand have had a disastrous start to the campaign with an all-new Fireblade.

Investors Leveraging MotoGP for Sizable Payout

According to several reports in the financial sector, the investors behind Dorna Sports S.L. are readying themselves for another sizable payout from the media rights holder for the MotoGP and WorldSBK Championships. Using a bit of financial finesse, the move would see Bridgepoint Capital and the Canada Pension Plan Investment Board (CPPIB) – the two major investors in Dorna Sports – taking roughly €889 million off the books of the Spanish media company, according to Reuters. As such, today’s news would make this the third time that Bridgepoint and the CPPIB have raided the piggy bank for motorcycling’s premier racing series, having done similar deals in 2011 (€420 million) and 2014 (€715 million).

Norton Gets £3 Million to Increase V4 Production

If you have had your eye on a Norton V4 superbike recently, you might not have to wait as long for it to arrive, as the British marque has secured £3 million from the Santander Corporate & Commercial bank. The debt investment will allow Norton to triple its production rate on the V4 SS and V4 RR models, and also allow for the company to hire 40 new employees for the job. Additionally, according to Norton this will allow the company to increase its production volume to 1,500 motorcycles per year. “Having developed and pre-sold a huge number of bikes, we needed the funding to be readily available to pay for tooling, stock and people to allow production to move from 40 bikes per month to in excess of 130 bikes with effect from summer 2017,” said Stuart Garner, CEO of Norton Motorcycles.

Is The 2018 BMW HP4 Race About to Debut in China?

After this year’s April Fools hijinks, we have a whole new respect for the cunning that resides at BMW Motorrad, and the Germans seem to be honing that trait even further today. Announcing its plans for the upcoming Auto Shanghai 2017 later this month, BMW lists a number of four-wheeled news items for the Chinese auto show, and then casually slips-in at the end of the press release that we should expect a big unveil from BMW Motorrad. The statement reads that “the highlight of the BMW Motorrad stand is the world premiere of one of the most exclusive models ever offered by BMW Motorrad,” which is terse, though given what we know about the Bavarian brand, it should be easy to guess what they are hinting at.

Vyrus 986 M2 Street Bike Now Priced at €38,000

It is apparently more difficult to sell a kidney than I had previously thought (type o- / non-smoker / non-drinker…if you happen to be in the market), which isn’t good news when you are trying to get together some scratch for a Vyrus 986 M2 – the hottest supersport we have ever seen. Making matters worse is that Vyrus got in touch with A&R, updating us with their latest pricing structure for their Honda-powered hub-center steering masterpiece, which now comes with a price tag of €37,940 for the street bike, and €27,930 for the street bike kit. That is quite the change from the originally quoted €25,000 street bike model and €16,000 kit, and there is good reason for that, say the folks at Vyrus.

You Didn’t Know You Missed It, But the Honda NM4 Is Back

You probably didn’t even realize that the Honda NM4 was missing from Honda America’s model list for 2017, but the polarizing motorcycle is back for the 2018 model year. The first 2018 motorcycle to be announced so far this year from Honda, it probably helps that the Honda NM4 is featured in the Ghost in the Shell movie, which stars Scarlett Johansson. Laugh if you want, but the NM4 is a surprisingly pleasant to ride, even if you aren’t dressed like the Caped Crusader. As such, the Honda NM4 represents a tradition of motorcycles from Big Red that have pushed that boundaries of not only what we visually accept a motorcycle to look like, but it also blurs the distinctions we make between different motorcycle segments.

US Senate Establishes Motorcycle Caucus

The motorcycle industry has found more allies on Capital Hill this week, with the creation of the first “motorcycle caucus” in the United States Senate. Established so motorcycle manufacturers and motorcyclists would have a greater voice in the upper chamber of the American legislature, the Senate Motorcycle Caucus is the work of Senators Joni Ernst (R-Iowa) and Gary Peters (D-Michigan). Motorcyclists typically aren’t single-issue voter – not for issues pertaining to motorcycles, at least – but with several important political issues currently affecting the motorcycle industry, the formation of the Senate Motorcycle Caucus comes at an advantageous time.

Husqvarna Two-Strokes Get Fuel-Injection Too

We shouldn’t be surprised to hear that Husqvarna will be following suit with its Austrian sibling, and adding fuel-injection to several of its two-strokes enduro motorcycle for the 2018 model year. After a long history of rumors and development, KTM finally debuted fuel injection for a production two-stroke model just a few weeks ago, using the technology on two of its upcoming enduro models, the KTM 250 EXC TPI and KTM 300 EXC TPI. Husqvarna will use the same technology for its own motorcycles in the same segments, announcing today the the all-new 2018 Husqvarna TE 250i and 2018 Husqvarna TE 300i enduro models with transfer port injection.

Opinion: The Danger of Expanding the MotoGP Calendar

It is looking increasingly like the Chang International Circuit in Buriram, Thailand will be added to the MotoGP calendar for the 2018 season. I understand from sources that there was a significant hurdle to be overcome: circuit title sponsor Chang is a major beer brand in Thailand, and a rival to the Official MotoGP Beer Singha, also a major beer brand in Thailand and further abroad. The race can only happen if a compromise has been found to accommodate this conflict. This is good news for Thailand, and good news for fans in Asia. The World Superbike round at the circuit is always packed, and MotoGP should be even more popular. It is hard to overstate just how massive MotoGP is in that part of the world.

Ducati North America Posts 43% Sales Growth in 2011 – Now Ducati’s Top Market Worldwide

01/23/2012 @ 9:01 am, by Jensen Beeler13 COMMENTS

If you read A&R with any sort of regularity, you should know by now that the European motorcycle companies have been cleaning house during these otherwise tough economic times, with 2011 being the high-water mark for many of these more premium brands. BMW Motorrad posted its best sales year ever in 2011, while Triumph and KTM have been holding their own as well.

The same has been true for Ducati, and now Ducati North America has posted its sales numbers for 2011, which show a 43% gain over the previous year. This increase in sales has now established North America as Ducati’s #1 market for the first time ever, and the Italian brand continues to grow here in the United States, Canada, and Mexico (while declining back home in Italy).

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Ducati Streetfighter EVO SP Internet Leak Faked

09/05/2011 @ 6:26 pm, by Jensen Beeler6 COMMENTS

With an alleged screen capture posted to the Ducati.ms web forum, a tidal wave of sloppy journalism took off as the news spread that Ducati had unknowingly slipped the debut of the 2012 Ducati Streetfighter 1198 ahead of schedule. Though the larger-displacement SF is expected to break cover this month, some unscrupulous person put together a photoshoped screen capture of the Streetfigther S engine details list from Ducati.com, and swapped out the Streetfighter S name for “Ducati Streetfighter EVO SP” in the fading to black background image.

With some typos in the copy, and the use non-conforming use of Ducati’s “EVO” & “SP” nomenclature, the porported screen capture is a bit dubious to begin with, and should have tipped off enthusiasts that were quick to give it authenticity. Another red flag was the quoted 170hp figure, the exact same power output as the Superbike 1198. With the Streetfighter’s more restrictive air intake and smaller airbox, like the 1098cc version, comparable Superbike level power figures will not be achievable. Then of course there’s the whole issue regarding the fact that the 2012 Ducati Streetfighter 1198 will use the Testastretta 11° motor, found currently on the Multistrada 1200 and Diavel, instead of the higher-maintenance 1198cc Superbike lump.

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Ducati Posts 61% Q2 Sales Increase in North America

07/25/2011 @ 10:23 am, by Jensen Beeler4 COMMENTS

Ducati North America has posted its Q2 2011 sales figures, and business is apparently booming for the Italian company in the US, Mexican, and Canadian markets, as sales are up 61% in the second quarter of this year. Selling over 5,200 bikes to customers so far this year, Ducati North America’s year-to-date sales are also up an outstanding 63%. Helping drive the sales increases are the extremely popular Multistrada 1200 models and the new Diavel. Along with the already sales-topping Superbike 848 EVO and Monster 796, these models account for most of Ducati’s sales growth.

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Changes in Ducati North America Management

05/03/2011 @ 4:55 pm, by Jensen Beeler2 COMMENTS

More management changes at Ducati North America, as Dominique Cheraki has taken on the newly created position of General Manager, to help CEO Cristiano Silei in the day-to-day duties of running Ducati’s US, Canada, and Mexico operations.

It’s been our understanding that Silei has been filling-in with his interim-CEO duties from Italy, so Cheraki’s appointment should put some direct leadership on US soil, and help fill the day-to-day operations at Ducati North America. This announcement also means that Cristiano Silei will be DNA’s full-time CEO, and no longer an interim role for the Italian.

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Ducati North America Reports 68% Sales Growth for Q1 2011

04/04/2011 @ 5:11 pm, by Jensen Beeler2 COMMENTS

Ducati North America announced today that sales figures for the first quarter of 2011 are up 68% compared to last year’s numbers. The third month in a row of positive sales growth, Ducati’s North American market is clearly recovering from the recession, with all models in the company’s line showing positive growth. “We have had an outstanding start to the year,” said Cristiano Silei, CEO of Ducati North America. “We expect our growth to continue strong for the rest of the year with our most sought out newest product, the Diavel, just hitting dealer showrooms in late March.”

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Recall: Ducati Multistrada 1100/1000/620 for Fuel Leak

01/26/2011 @ 3:27 pm, by Jensen Beeler1 COMMENT

Ducati North America has issued a recall for various Multistrada models ranging from 2003 to 2009, including the 1100cc, 1000cc, and 620cc variants, because of an issue with the fuel tank pump flange seal leaking fuel. Affecting 3,911 models, owners of the following motorcycles could be affected by the recall, and should check to see if their VIN is affected: 2003-2004 & 2006 Ducati MTS 1000, 2005 Ducati MTS 1000S, 2006 Ducati MTS 620, and 2007-2009 Ducati MTS 1100.

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Ducati North America Posts Strong 2010 Q3 & Q4 Numbers

01/21/2011 @ 12:05 pm, by Jensen Beeler8 COMMENTS

BMW isn’t the only company weathering the storm in the motorcycle industry, as Ducati North America has released some of its own numbers from 2010. At the top of the highlight list is Ducati North America’s 35% increase in December 2010 sales over December 2009’s sales figures.

Also bucking the trend was DNA’s growth in Q3 & Q4 of 2010, where the company sold 8% & 9% more motorcycles respectively than in the same quarters in 2009. Compare that to the North American motorcycle industry averages, which saw a 15% decrease in Q3 and 14% decrease in Q4 last year.

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Larry Pegram Says Ciao to Ducati

11/16/2010 @ 5:23 pm, by Jensen Beeler13 COMMENTS

Larry Pegram announced today that he will not be riding a Ducati in the AMA American Superbike series. Pegram initially put together the Team Foremost Insurance / Pegram Racing team in 2006 with the help of Ducati North America, and campaigned the Ducati 1198R Superbike last season to a fourth place Championship position. Pegram is expected to announce what bike he will campaign next week, with the idle gossip in the AMA paddock suggesting either a Suzuki or Kawasaki.

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Michael Lock Officially Leaving Ducati North America

07/16/2010 @ 10:45 am, by Jensen Beeler13 COMMENTS

UPDATE: Michael Lock has announced that he has taken on the role of Chief Marketing Officer (CMO) at Think, an electric car manufacturer.

Asphalt & Rubber broke the news last week that Michael Lock was leaving Ducati North America before the company even knew it, and now the news that Michael Lock is leaving Ducati North America is finally official. Leaving the company in two weeks at the end of July, Lock will be moving on to pursue other interests.

Ducati Holdings Vice President of Sales Cristiano Silei will takeover at Ducati N.A. in the interim, as the company looks for a new CEO. With such short-notice on Lock’s departure, we’re left pondering why the successful CEO is leaving the company, more as we find it. Press release after the jump.

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Shake-Up at Ducati North America

07/09/2010 @ 6:01 pm, by Jensen Beeler17 COMMENTS

UPDATE 2: Michael Lock has officially announced that he will be leaving Ducati North America.

UPDATE: John Paolo Canton, Ducati PR Manager, has responded in the comments that Lock was last spotted slaving away in his office, and it’s business as usual in Ducati North America.

With all the commotion going on today, our last piece of breaking news is the developing shake-up that’s going on at Ducati North America. Presumably involving the departure of Ducati North America CEO Michael Lock, we’ve been told changes at Ducati N.A. are occurring at the highest levels. All day we’ve been unable to reach anyone at Ducati’s Cupertino office, so we cannot confirm the report at this time…hey guys, pick up your phones!

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