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Jason Chinnock Takes Over as CEO of Ducati North America

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There is a management change coming for Ducati, as Jason Chinnock is about to be named the new CEO of Ducati North America.

This means that Chinnock will be replacing Dominique Cheraki, who will move into a new role with Ducati in Bologna, as Ducati’s new Dealer Network Development Director.

If the name Jason Chinnock sounds familiar to Ducatisti, it should, as he has previously worked at Ducati North America in sales, marketing, network positions, all at the director level.







Chinnock left Ducati North America in May 2013, taking on marketing position with Lamborghini, where he worked alongside previous Ducati North America CEO Michael Lock.

As there will be a three to four-month transition in the CEO position, we expect to see Chinnock officially taking over the reigns of Ducati North America early in 2016.

Meanwhile, Ducati North America’s former CFO, Andy Williams, left the company several weeks ago. Williams has taken a finance position at helmet startup Skully, thus adding to the personnel shakeup currently underway at DNA.







Look for an official announcement from Ducati North America on Chinnock’s news later today.

Source: Bothan Spies







Jensen Beeler

Despite his best efforts, Jensen is called one of the most influential bloggers in the motorcycle industry, and sometimes consults for motorcycle companies, whether they've solicited his expertise or not.

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