Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Mega Recall: Ducati 1199 Panigale (3x)

08/20/2012 @ 10:47 am, by Jensen Beeler10 COMMENTS

UPDATE: Ducati has issued two more recalls with the NHTSA for the 2012 Ducati 1199 Panigale

Once, twice, thrice times unlucky, Ducati 1199 Panigale owners have three recalls that have been placed with the NHTSA that they should pay attention to this week. Affecting 2,411 units, Ducati North America is recalling presumably its first batch of Panigales for excessive heat at the exhaust butterfly valve, as well two issues that relate to the Panigale’s steering column and Öhlins steering damper.

As is normally the case, Ducati will contact affected owners, and authorized Ducati dealers will remedy the problems free of charge. There is no time line for the recalls at this point in time, though concerned Panigale owners can contact Ducati at 1-800-231-6696 (reference Ducati recall #RCL-12-006).

As always the NHTSA is available at 1-888-327-4236 and safercar.gov. The three recalls are listed after the jump, along with the appropriate NHTSA-issued recall number for your referencing.

Too Loud for Japan – The Ducati 1199 Panigale Gets Ruined for the Japanese Market

08/14/2012 @ 11:55 am, by Jensen Beeler51 COMMENTS

We have to feel sorry for our Japanese readers today, as a crime against motorcycling has occurred in the Japanese motorcycle market. The bike of 2012, and arguably one of the more beautiful designs to come out of Bologna (don’t worry 916 fans, we still like the Tamburini classic more), it turns out that the Ducati 1199 Panigale was a touch too loud for the Japanese market, and modifications had to be made before it is released to the island nation next month. Some extra baffle, maybe some tuning to the ECU, and no big deal right? Well…no, not quite.

Ducati Streetfighter Panigale Concept

07/09/2012 @ 10:29 am, by Jensen Beeler11 COMMENTS

It remains to be seen how the high-reving Superquadro motor will fit into Ducati’s “one-motor-fits-all” strategy, but the speculation is already becoming rife about a supersport version of the Ducati 1199 Panigale, and of course a streetfighter version as well.

With the Panigale’s engine being an integral part of the superbike’s design, there is a definite challenge for Ducati’s design team in making the Emperor of the Sport Bike Kingdom look good naked. Until we see what Borgo Panigale can conjure up, we are lucky to have weekend couch jockey’s on the Ducati.ms forum who happen to have incredible photoshoping skills.

Recall: Ducati 1199 Panigale

06/20/2012 @ 9:30 am, by Jensen Beeler14 COMMENTS

You know what they say about first-generation Italian motorcycles…Yes folks, the superbike of 2012, the Ducati 1199 Panigale, is having its first technical recall. Ducati North America is recalling 375 units of the Panigale because of an incorrect screw was used to attach the rear swingarm to the rear suspension linkage. The faulty screw could cause the swingarm to detach from the linkage, which would in-turn could cause a catastrophic suspension collapse.

Ducati North America Posts All-Time Monthly Sales Record

06/04/2012 @ 6:29 am, by Jensen Beeler11 COMMENTS

What happens when you release the most anticipated, and we’d argue the most important, superbike in the company’s history? Well you have a record month of sales, of course. It should be unsurprising then that Ducati North America posted a 49% sales growth last month, making May 2012 the company’s best month ever sales-wise. Ducati North America pushed 1,782 units in May, for a total of 4,844 units sold in January thru May (up 19% over 2011, and 98% over 2010).

Video: Audi TT RS vs. Ducati Panigale S

04/26/2012 @ 11:40 pm, by Jensen Beeler10 COMMENTS

Ever since Audi’s acquisition of Ducati, the following video was begging to be made. Keeping with the classic car vs. motorcycle motif, the intrepid Germans at Auto Bild have pitted Audi’s fastest track car: the Audi TT RS, against Ducati’s finest steed: the Ducati 1199 Panigale S. For those who just raised an eyebrow over that last statement, yes the Audi TT RS is widely regarded as being faster around a track than the V10 powered Audi R8 super car.

This news shouldn’t surprise Ducatisti though, as a similar finding was shown when the MotoGP inspired Ducati Desmosedici RR was trumped by the sold-only-to-race-teams Ducati 1098RS. Like all these videos, there is are a number of rider/drive, weather, track layout, & zombie apocalypse arguments to be weighed into the actual result. That being said, this video does not require a working knowledge of German to understand the “term” blowout, as it applies to the results of this shootout.

Ducati North America’s Sales up 10% in Q1 2012

04/16/2012 @ 11:44 am, by Jensen BeelerComments Off

Posting its seventh consecutive quarter of sales growth, Ducati North America has started 2012 on the right foot, posting a 10.2% sales increase in its first quarter over last year’s figures. Seeing growth in all three of its national markets (Canada, Mexico, & USA), Ducati North America managed to buck the trend all through the recent recession, and now with the economy heating up again, the Italian brand continues to see strong sales growth. Ducati’s apparel and accessories sales were also up in Q1, posting a 98% increase over last year’s figures.

Photos: Underneath the Ducati 1199 Panigale’s Fairings

03/22/2012 @ 10:44 am, by Jensen Beeler20 COMMENTS

We have shown pornography CAD renders of the Ducati 1199 Panigale sans fairings before, and immediately heard office doors around the nation close shut while trousers were ruined. Showing off its frameless chassis design, the Ducati 1199 Panigale is perhaps one of the most intriguing motorcycles to see without its bodywork.

Perhaps losing some the elegance of previous Ducati models when naked, there is very little free room between the Panigale’s 1437mm (56.6in) wheelbase. With the Tetris-style fitting of pieces together into the Panigale’s monocoque frame, there can be little speculation as to why the 1199 features such a large and comprehensive fairing.

That being said, when the Ducati 1199 Panigale is in the buff, it makes for some good art. But just remember: every time you masturbate, God kills a kitten. Please remember the kittens as you click through to the full-size photos after the jump.

Call Your Mother Because Here is the Ultimate Ducati 1199 Panigale Photo Gallery

02/17/2012 @ 3:42 pm, by Jensen Beeler28 COMMENTS

Ducati has been hogging the news the past few weeks, thanks in large part to the debut of the most important motorcycle the Italian motorcycle manufacturer has ever released. With Ducati up for sale and being valued at €1 billion, the Ducati 1199 Panigale sets the record straight that Bologna has not strayed from its sport bike and racing heritage with the release of bikes like the Hypermotard, Multistrada 1200, and Diavel. With Ducati hosting the Panigale’s international press launch in Abu Dhabi at the Yas Marina Circuit (click here to let Ducati know that you wish A&R had been invited to this launch), the initial reports from the assembled press is that all the concerns about Ducati, its frameless chassis design, and its future can be laid to rest.

With a hybrid chain/gear-driven camshaft, titanium valves, a wet slipper clutch, a ride-by-wire throttle, rider-selectable “riding mode” system, and 15,000 mile major service intervals, the Superquadro v-twin motor alone is a major step for Ducati with its Superbike engine design. And, if you add in the first full-LED headlight on a produciton motorcycle, the first electronically-adjustable suspension on a sport bike, the first motorcycle engine braking control system, as well as the first GPS-assisted data acquisition system for a production motorcycle, the total package of the 1199 redefines the word “superbike” and takes the next logical technological step forward in this market segment…and we’ve got over 160 images of the Ducati 1199 Panigale waiting for you after the jump.

First Look: Effenbert-Liberty Racing’s Ducati 1199 Panigale S Superstock 1000 Race Bike

02/16/2012 @ 2:26 pm, by Jensen Beeler14 COMMENTS

Although Ducati will not be racing the 2012 Ducati 1199 Panigale in World Superbike this year, the new offering from Bologna found itself unsurprisingly on a revised homologation list this week for the World Superstock 1000 FIM Cup. While there will not be an official factory-backed WSTCK effort, taking up the cause to develop the Panigale on the track will be Effenbert-Liberty Racing, who will campaign two Ducati 1199 superbikes, with Brett McCormick and Federico Sandi at the helms of those machines.