Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Ducati Owners: You Are Not Ready for the 1299 Superbike

09/16/2014 @ 11:21 pm, by Jensen Beeler25 COMMENTS

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You would have to be living under a rock not to know about the upcoming Ducati Scrambler, Bologna has made certain of that. But as we surmised in our analysis of Scrambler’s marketing, Ducati is due to update the Panigale as well for the 2015 model year. That educated guess, it seems has been proven correct, at least in part.

While Borgo Panigale will continue to sell its namesake Ducati 1199 Panigale, the Panigale R model will be replaced for 2015 by the new 1299 superbike.

As such, the 1299 will be Ducati’s consumer-facing machine for its World Superbike program — a project that has been greatly affected by WSBK’s intake restrictions for v-twins — thus race teams can expect an upgraded RS15 as well to be coming forth.

Coming Soon: Ducati 1199 Panigale R Superleggera

10/04/2013 @ 1:24 am, by Jensen Beeler64 COMMENTS

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Ducati has gone to great lengths so that you won’t know this, but our sources have confirmed to us that in about a month’s time, the Bologna Brand will debut perhaps the most ostentatious machine ever to come from the Borgo Panigale factory, the Ducati 1199 Panigale R Superleggera. An ultra-exclusive version of the Ducati 1199 Panigale R, the Superleggera edition is exactly what its Italian name suggests, a super-light version of the Panigale R.

With the Panigale R already the lightest sport bike to ever come from Ducati, the Panigale R Superleggera goes even further, employing titanium, carbon fiber, and magnesium throughout the machine to drop its curb weight by an additional 40 lbs. Ducati isn’t stopping there though.

Heavily reworking the 1,199cc Superquadro engine, the engineers at Bologna have bumped the bike’s peak horsepower figure, somehow finding a way to shoehorn 220hp into the Ducati 1199 Panigale R Superleggera.

It’s ok if you need to take a minute to readjust yourself in your chair before reading further — we’ll wait.

Öhlins Releases a Semi-Active Suspension Upgrade for the Ducati Multistrada 1200 S – But, What’s Next?

04/30/2013 @ 4:13 pm, by Jensen Beeler19 COMMENTS

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An interesting development on the aftermarket side of things has graced our desks, as Öhlins has released a “suspension control unit” (SCU) that upgrades the electronically adjustable suspension on the Ducati Multistrada 1200 S so that it becomes a semi-active suspension system. Whhhaaaat??!

So, if you’re the proud owner of a pre-2013 Ducati Multistrada 1200 S, and you think that your electronically controlled Öhlins suspension is no longer boss, now that Ducati has released its Sachs-powered “Skyhook” semi-active suspension pieces on its new batch of Multistrada sport-tourers, there is a remedy for your motolust.

Ride Review: Ducati 1199 Panigale R

03/24/2013 @ 11:51 pm, by Jensen Beeler12 COMMENTS

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New for 2013, Ducati has added another model to its Superbike range, the long awaited Ducati 1199 Panigale R. Asphalt & Rubber was first to break the news on the “R” version of Borgo Panigale’s namesake, so it is fitting that we were one of the first publications to ride this homologation-special — taking part in Ducati’s international press launch at the new, and very technical, Circuit of the Americas race course outside Austin, Texas.

A purpose-built facility for the Formula 1 Championship, the Circuit of the Americas also has a ten-year contract with motorcycling’s premier class, the MotoGP Championship. This means three races will be held in the United States of America this year, which makes America MotoGP’s second-most visited countries in 2013. That distinction seems fitting, as the United States has also officially become Ducati’s number one market, not just for superbike sales, but in overall bikes sold.

Seeing a shift not only in the Italian company’s DNA, as it explores lines like the Hypermotard, Multistrada, and Diavel with great sales success, Ducati is also moving beyond being just a boutique Italian brand, into a truly global motorcycle company — being recently acquired by the Audi Group doesn’t hurt things either.

With so much change occurring at the foundation of the Ducati brand, bikes like the Panigale are extremely important to the Bologna Brand, as they anchor the company’s racing and performance heritage. Worry not loyal Ducatisti, the race-ready Ducati 1199 Panigale R lives up to the high-expectations, and is quite simply the finest machine to come from Ducati Motor Holding. We review it, after the jump.

Lap the Circuit of the Americas on a Ducati 1199 Panigale R

03/22/2013 @ 3:50 pm, by Jensen Beeler25 COMMENTS

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I just arrived back in California, after spending the last few days in Austin, Texas — taking part in the Ducati 1199 Panigale R international press launch at the new Circuit of the Americas race course.

As I put the finishing touches on my reports about Ducati’s new homologation-special, as well as the newest MotoGP circuit in the United States, I thought I would share a view not too many track day enthusiasts will get a lap to see: a lap around the Circuit of the Americas.

Unless you are one of the few lucky riders who will attend the very limited number of events COTA has to honor this year, riding on this purpose-built GP circuit is going to be an expensive proposition.

That is a real shame because the Circuit of the Americas is a first-rate facility, and once you get the hang of this very-unstraight-forward track, COTA is a very rewarding course to ride on two wheels.

Videos: Ducati 1199 Panigale R – The Pursuit of Perfection

03/20/2013 @ 3:42 pm, by Jensen Beeler6 COMMENTS

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Giving us a little teaser of what we will be riding tomorrow, the folks at Borgo Panigale are hoping the newest iteration of their namesake, the Ducati 1199 Panigale R, lives up to the expectations assembled here in Austin, Texas.

The lightest sport bike ever from Ducati, the Panigale R comes with a few changes from its base model and “S” predecessors, namely the inclusions of titanium con-rods, a lightened flywheel, DLC-coated rocker-arms, a four-point adjustable swingarm pivot-point, a 500 rpm rev boost, and a bit more power (courtesy of a full-system race exhaust and ECU).

These engine improvements are said to give the Ducati 1199 Panigale R a 201hp peak-horsepower figure, a modest 6% gain up top, but also a 15% increase in the midrange, something the other models noticeably needed. Meanwhile, the adjustable swingarm is said to improve the chassis considerably…all things we will have to see for ourselves tomorrow morning.

More A/V candy on the 2013 Ducati 1199 Panigale R awaits after the jump. Ducatisti enjoy.

101 Photos of the Ducati 1199 Panigale R

03/19/2013 @ 1:05 pm, by Jensen Beeler6 COMMENTS

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The international press launch for the Ducati 1199 Panigale R is taking place this week, and the world’s top motorcycle-journalists are lapping Bologna’s latest bullet around the new Circuit of the Americas race course outside of Austin, Texas.

Helping make the occasion extra special, MotoGP riders Nicky Hayden and Ben Spies are in attendance, doing what they do best on two wheels. Since the two Ducati riders did not participate in the private test at Austin, that HRC and Yamaha Racing held last week, this photo-op was their first outing on the track.

Asphalt & Rubber will be swinging a leg over the Panigale R on Thursday, which means we have two painfully long days until we can see the machine in person. There are 101 hi-res snaps after the jump, taken by the great Gigi Soldano, Marco Campelli, Andrew Wheeler, and Scott Jones (yes! the Scott Jones!).

Photos: Ducati Alstare Unveils The WSBK Hotness

02/07/2013 @ 9:33 am, by Jensen Beeler17 COMMENTS

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Ducati is back in the World Superbike Championship, and today the Ducati Alstare team debuted its Ducati 1199 Panigale R race bike that Carlos Checa and Ayrton Badovini will campaign with this season. Heavily supported by Ducati Corse, it comes as no surprise then that the team’s livery is in the customary Rosso Corsa, and comes with some very familiar names on its side.

Energy Trading International (ENERGY T.I.) is a name you will see on Andrea Iannone’s Pramac Ducati, while communications company TIM has been a feature on the factory MotoGP bike for a number of seasons. Battery maker FIAMM has also been in the MotoGP paddock with Ducati, while energy drink FICC is the only new-comer to the world of two-wheeled motorsport on the team.

Despite all the cross-pollination, Ducati Alstare is true to form with a stunning machine for 2013. Enjoy some hi-res photos after the jump.

2013 Ducati 1199 Panigale R – 201hp with Race Exhaust

11/12/2012 @ 9:03 am, by Jensen Beeler10 COMMENTS

We may have spoiled Christmas last month, as our predictions for the 2013 Ducati 1199 Panigale R appear to be spot on as we get news from Ducati’s 2013 model year press launch at EICMA.

As expected, the highlights to the 2013 Ducati 1199 Panigale R are the inclusions of titanium con-rods, a lightened flywheel, DLC-coated rocker-arms, a four-point adjustable swingarm pivot-point, a 500 rpm rev boost, and a bit more power (courtesy of a full-system race exhaust and ECU).

While the “R” spec Panigale officially makes the same power as the other models, the race exhaust included with the purchase of the machine is good for a few more ponies up top, giving the Ducati 1199 Panigale R a 201hp top figure, a modest 6% gain up top, but also a 15% increase in the midrange.

Like all Panigales, the Ducati 1199 Panigale R has ABS, ride-by-wire throttle control, traction control, engine braking control, and features all the amenities on the “S” spec model, like the DDA+ data logging system.

2013 Ducati 1199 Panigale R Coming Soon

09/28/2012 @ 6:36 am, by Jensen Beeler23 COMMENTS

In about six weeks, Ducati will be unveiling its 2013 model line-up. The star of the show will be the new liquid-cooled Hypermotard, but the Italian brand has several other new models it plans on debuting as well. We have already seen the updated 2013 Ducati Multistrada 1200, with its implementation of the Ducati Skyhook Suspension (DSS), as semi-active suspension package developed by Sachs.

The updated Ducati Multistrada 1200 also features the second-generation Testastretta 11° DS engine, which uses a dual-spark configuration to boost mid-range power, as well as clean up some of the v-twin motor’s emissions. At Milan, we will also more than likely see a middleweight displacement Ducati Multistrada, and our Bothan spies confirm to us that a Ducati 1199 Panigale R will also be making its debut at Milan.