Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Video: Guy Martin’s Passion For Life

01/09/2015 @ 3:43 pm, by Jensen Beeler17 COMMENTS

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You can’t talk about the Isle of Man TT without talking about Guy Martin. The affable rider can be an enigma at times, both on and off the track.

Immensely popular, Martin is surprisingly mercurial with his fans. Supremely talented on a motorbike, the Lincolnshire man has surprisingly never won an Isle of Man TT race.

Britain’s Channel 4 has put together a great short documentary on Martin, which should start help marinate the juices for this summer’s Isle of Man TT race fortnight.

British A&R readers should be able to click over to an even longer video on what makes Guy Martin tick, while us “colonials” will have to suffice with a seven-minute YouTube clip.

Whichever version you watch, it’s a pretty candid and well done insight into one of the TT’s more mysterious riders. Enjoy!

Watch: The Unrideables 2

11/21/2014 @ 3:21 pm, by Jensen Beeler21 COMMENTS

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It’s almost the weekend, which means the end of another grueling work-week for many of our readers. With winter upon us, the release of riding a motorcycle after a long week has been diminished, if not extinguished entirely, which only adds to the no-motorcycle doldrums.

We have a little something for that though: 45 minutes of good ol’fashioned two-stroke awesomeness. The sequel to the much loved The Unrideables documentary, we bring to you The Unrideables Part 2, which picks up from its predecessor and covers the Rainey/Schwantz era of racing. Enjoy!

TT Legends — Episode 7: The Oschersleben 8hr

02/26/2014 @ 3:08 pm, by Jensen Beeler1 COMMENT

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We don’t know about you, but the eight-part “TT Legends” documentary is really giving us a reason to look forward to Wednesday. In fact it might even be the most popular event at the A&R office since No-Pants Fridays. Sadly, Episode Seven is the penultimate installment, but all good things must come to an end, right?

Today’s video takes us to Germany, for the Oschersleben 8hr. Perhaps not the biggest event on the FIM Endurance World Championship, it was a decisive round for the Honda TT Legends squad for the 2012 EWC title. As usually, it’s a great look into this top-level team, and your favorite TT heroes have more than enough personality to keep you entertained.

Fund This Documentary: “It’s Something Inside”

02/24/2014 @ 3:13 pm, by Jensen Beeler10 COMMENTS

Last month, our friend John Shofner (you may have seen some of his work on A&R already) sent us a link to a project he was working on, and we couldn’t wait for it to become a reality.

So finally, we can talk about the full-length documentary, It’s Something Inside, that Shofner Films hopes to produce, which will tell the story behind America’s two-wheeled petrol racing culture.

To help raise the $400,000 that the It’s Something Inside project will need to produce the film, John has turned to the crowd-sourcing platform of Kickstarter.

If funded (your contributions only get collected if John meets his fundraising goal), and once completed, Shofner Films will then pitch the film to various film festivals, with the hope of ultimately getting a theater or TV deal for the film.

As you can tell from the trailer above, and the stills after the jump, John has a great photographic eye; and his previous work, including a documentary of the karting scene, shows his immense talent in storytelling as well.

We are pretty pumped to see this project go forward, and if you are too, we hope you will contribute some money towards his Kickstarter fund. Count us in for a couple bucks John!

TT Legends — Episode 6: The Suzuka 8 Hours

02/19/2014 @ 1:28 pm, by Jensen Beeler13 COMMENTS

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Episode Six of the “TT Legends” documentary is out, and it has the Honda TT Legends crew leaving the Isle of Man for Japan. Taking part in the Suzuka 8 Hours endurance race, one of the stops in the Endurance World Championship, the Honda-supported team is racing for the OEM’s glory.

Perhaps not the biggest of races here in the United States or in Europe, but for the Japanese, Suzuka is a huge deal. A place where bragging rights for the Japanese OEMs are born, in the past it hasn’t been uncommon to see OEMs stack their teams with WSBK and GP racers (even Kevin Schwantz raced at Suzuka last year).

Eight hours of racing anywhere is brutal, but at Suzuka, the intense heat and humidity is always an additional factor. Riders cool down in swimming pools, and drink their weight in Gatorade. A truly fantastic event, it should be on any enthusiasts’ bucket list — just be sure to pack a pair of shorts.

TT Legends — Episode 5: The Isle of Man TT, Part 2

02/12/2014 @ 1:15 pm, by Jensen Beeler2 COMMENTS

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It’s Wednesday, so that means another installment of the “TT Legends” documentary. For Episode Five, we find the boys still at the Isle of Man TT, the namesake for the Honda TT Legends team.

2012 was a particularly eventful year for the TT, as Simon Andrews escaped with his life in a harrowing crash, the Senior TT was cancelled, for the first time ever on account of rain, and John McGuinness finally won a Superstock TT race.

As usual, the episode is a great watch, and this time around things focus pretty heavily on John McGuinness (we even get a glimpse of him on his electric superbike, the Mugen Shinden).

With 20 TT wins to his name now, McPint will be looking to make further progress on Joey Dunlop’s record during the 2014 outing. Standing in his way will be a bevy of powerhouse riders, including the recently announced Michael Dunlop, who will be racing with a factory-backed BMW S1000RR.

TT Legends — Episode 4: The Isle of Man TT, Part 1

02/05/2014 @ 6:58 pm, by Jensen Beeler8 COMMENTS

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We are now halfway through with the “TT Legends” documentary, with today’s fourth of eight installments featuring the venerable Isle of Man TT. Part one of two, Episode Four introduces one of the most iconic races in motorcycling.

Over 100 years old, every motorcycle enthusiast should make a pilgrimage to the Isle of Man — the only downside is that once you go, you will want to go again, and again, and again…

Raced on city streets, with speeds hitting over 200 mph down the Sulby Straight, it is easy to see why Honda Pro Racing’s factory road racing and endurance squad borrows its name from the TT.

Featuring some of the best IOMTT riders on its team, to keep things honest, the Isle of Man TT is really where the Honda TT Legends team shines. Enjoy!

TT Legends — Episode 2: The Bol d’Or 24 Hour Race

01/27/2014 @ 2:07 pm, by Jensen Beeler5 COMMENTS

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We are a little late in bringing you this, the second installment, of the “TT Legends” documentary about the Honda TT Legends road racing and endurance team, so apologies for that.  But, we think you will enjoy this 22 minute reprieve from the non-two wheeled world, as like the first episode, this is a great look into one of the top teams in racing.

Focusing on the 2012 Bol d’Or 24 hour race at Magny-Cours, perhaps the most prestigious event on the FIM Endurance World Championship calendar, episode two should be a treat for any road racing fan. Le Mans starts, rain, French fans, and Mr. McPint — there is a little something for everyone in this episode.

TT Legends — Episode 1: Meet the TT Legends Team

01/15/2014 @ 3:45 pm, by Jensen Beeler4 COMMENTS

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As we said last week, “TT Legends” the made-for-TV documentary about Honda’s road racing and world endurance racing is coming to YouTube, and the show’s first episode is up for your viewing pleasure. The video introduces the Honda TT Legends team, and has some great footage over its 22 minute duration.

Best of all, the personalities of John McGuinness, Simon Andrews, and Cameron Donald really shine through. For the next seven weeks, we should have some treats for you as we go through the series’ eight episodes. Grab a beverage, and enjoy!

Following Fillmore – A Web Series

02/21/2013 @ 12:52 pm, by Jensen Beeler5 COMMENTS

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It is good to see the AMA Pro Road Racing paddock getting some love this month, the series desperately needs it. With more than a few video projects going on in the AMA, fans should have a bevy of good media to consume this year, even with all the shenanigans going on with TV rights this year.

Our latest attention turns to a new web series, Following Fillmore, which as the name implies, follows KTM factory rider Chris Fillmore as he trains with the Bostrom Brothers, gets some chalk-talk from Jason Pridmore, and hits on Cal Crutchlow, among other things.

Coming to a YouTube channel near you starting March 7th, if the show is anything like the trailer, we should be in for a real treat…especially the ladies, who tell me “Chris is so dreamy” all…the…time. The trailer is after the jump, enjoy.