Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

One on One: Valentino Rossi & Masao Furusawa

02/06/2011 @ 12:18 pm, by Jensen Beeler1 COMMENT

Continuing its “ONE on ONE” series, Yamaha has pitted two staples of its MotoGP garage to interview each other: nine-time World Champion Valentino Rossi and former-Executive of Engineering Operations Masao Furusawa. The video is obviously a bit untimely, as Rossi has already made the switch over to Ducati, but the interview proves relevant as he and Furusawa talk about why Rossi made the jump in the paddock from Honda to Yamaha in 2003. If you supplant the appropriate manufacturers’ names, you could almost hear Rossi talking about his reasoning thus far with the Italian racing brand.

So far the video series is two-parts long, and has some great insights into the relationship that was the driving force for Rossi joining Yamaha, and for his departure (Furusawa’s retirement from Yamaha being one of many factors in Rossi’s decision to leave the Japanese marque).  Over the course of their discussion, fun trivia bits come up, like what Max Biaggi said when Rossi won the opening GP race at South Africa in 2004. Check past the jump to find out what his response was, and to watch the videos in their entirety.

Norton Working on 1,000cc V4 for MotoGP

01/28/2011 @ 11:02 am, by Jensen Beeler7 COMMENTS

Norton, the Lazarus of motorcycling, continues to gain steam with its MotoGP project, as the latest news is that the British company is working on a 1,000cc V4 for its racing platform, which will debut in 2012 when the pinnacle of motorcycle racing reverts back to a liter bike capacity. Rumors had swelled that Spanish MotoGP hopeful Inmotec, who consistently fails to get its bike on the GP grid, could link up with Norton, likely in helping the British firm design its motor.

We don’t know if that partnership ever materialized, but MCN has snagged a CAD drawing of a Norton V4 motor that presumably is for the new GP bike. Initially the MotoGP race bike was expected to lay the tracks for a production sportbike, which could bode well for Norton fans who wanted something more than just a run-of-the-mill inline-four.

KTM 250 Duke in 18 Months

12/06/2010 @ 9:06 am, by Jensen Beeler13 COMMENTS

Perhaps our only gripe with the 2011 KTM 125 Duke (besides of course that it’s not coming to America), is the too small for American roads 125cc displacement. With no graduated licensing programs to be found, unlike our European brethren, the 125cc learner format just doesn’t seem to work in our “can travel anywhere by car” society here in the United States. Not to fret says KTM though, as a 250cc or even 300cc version of the orange pocket rocket is under development at the Austrian company.

We think 250cc/300cc would be an ideal size for blasting from stoplight to stoplight on city streets, both for new riders and veteran hooligans alike, and it won’t take much to place the outwardly similarly sized motor in the KTM 125 Duke frame. Thinking along those same veins, KTM says an 18 month trail time is expected from the 125 Duke launch to when we’ll see the next larger iteration.

BMW to Sell Motorcycles in India

10/28/2010 @ 3:27 pm, by Jensen Beeler4 COMMENTS

After successfully launching its cars in the growing markets of Asia, BMW plans on having its motorcycles available for purchase in three Indian dealerships by December of this year. Making available its R & K series street motorcycles, along with the S1000RR superbike, BMW will have a presence in New Delhi, Mumbai, and Bangalore, with the bikes being imported directly from BMW’s factory in Berlin. BMW has targeted India as an area for strong growth in the future, and joins companies like Brembo, Yamaha, Honda, Royal Enfield, and KTM who have increased their presence and production in the budding Western Asia area.

Ducati WSBK Fans Lash Out Against Rossi at Imola

09/29/2010 @ 11:28 am, by Jensen Beeler18 COMMENTS

There were some not so happy racing fans this weekend during World Superbike’s penultimate stop at Imola. A home track for Ducati, the race stands where filled with Italian racing red, and also some signs from some very unhappy Ducatisti. Perceiving Valentino Rossi’s switch in the MotoGP from Yamaha to Ducati as the reason for Ducati shutting down its World Superbike racing efforts at the end of this season, Ducati WSBK fans aired our their discontent with anti-Rossi and anti-Ducati banners and stickers throughout Imola.

Aprilia Halts RSV4 WSBK Development

09/15/2010 @ 3:53 pm, by Jensen Beeler3 COMMENTS

Aprilia is either confident or cocky, because according to MCN, the Italian manufacturer’s racing department has halted development on the 2010 World Superbike spec RSV4 Factory race bike. Comfortable with Max Biaggi’s 58 point lead over Leon Haslam and his Alstare Suzuki, Aprilia wants Biaggi to focus on racing with his current setup, rather than risk having a prototype part breaking, and costing the team and Biaggi the World Superbike Championship.

Haslam Looks for More Support from Suzuki Japan

07/01/2010 @ 8:57 am, by Jensen Beeler3 COMMENTS

Trailing in the World Superbike Championship standings by 37 points, Leon Haslam has called on Suzuki Japan to lend him more support if they want to contend with Max Biaggi and Aprilia for the WSBK title. Losing the World Superbike lead at Miller Motorsports Park, Haslam and Suzuki have found the Aprilia of Biaggi slowly out-classing them at races.

Orginially favorited to win WSBK this year, Haslam says that unless Suzuki allocates more resources to his racing effort, the Japanese manufacturer will miss a golden opportunity to win a World Championship title, which is code for “Hey Suzuki, satellite bikes are beating your factory MotoGP team”.

Ducati Multistrada 1200 Video Recap

04/14/2010 @ 9:16 am, by Jensen Beeler1 COMMENT

How important is the 2010 Ducati Multistrada 1200 to the Italian company? Consider this, despite releasing a bevy of new and revised motorcycles for the 2010 model year, only the Multistrada 1200 has seen the Bologna company bend over backwards to market its sport-tourer with a bevy of videos. Part of this is due to the extra pocket change seen in the adventure segment of motorcycling, but an even more important reason for Ducati’s aggressive media push is the need for the Italian brand to stand for something more than just expensive sport bikes.

Before there were Hypermotards and Multistrada 1200’s, Ducati still saw the lion’s share of its sales come from the Monster line, despite the company being better known for its Superbike line. Unlike some other companies, Ducati was fortunate enough to realize that you can’t play in only one market segment, and began looking for new ways to expand it’s product lineup…thus the Multistrada 1200 was born. In an effort to keep up with all the marketing around the beak-nosed bike, we’ve compiled all of the Ducati Multistrada 1200 videos we could find, so sit back, grab a beverage, and enjoy them after the jump.

Yamaha Raising Money for Electrics

04/02/2010 @ 12:50 pm, by Jensen Beeler1 COMMENT

Yamaha Motors is set to raise $812 million in capital in order to pursue development and production of fuel-efficient engines, which includes hybrid and electric models. The focus of this new range of Yamahas seems to be destined for emerging markets, but may include technologies that could trickle into more established markets like the United States. Yamaha plans on raising this money by making 63.25 million more corporate shares publicly available for investment.

From Concept to Conception: Video of the Making of the BMW S1000RR in Just Three Minutes

02/15/2010 @ 4:42 pm, by Jensen Beeler5 COMMENTS

Asphalt & Rubber has been out of the office for most of this President’s Day weekend, but we’re back now and eager to make it up to you. We’ve got some great stories that we’ll roll out this week, but while we put them together we thought we’d tide you over with this video that showcases the development process of the 2010 BMW S1000RR superbike. The video highlights the planning, designing, and testing of BMW’s first true sportbike, which gives an interesting perspective into the bike’s creation. Click past the break to watch the video, and go ahead and queue up your own music because this soundtrack is el horriblé.