Trackside Tuesday: The Content Economy

I feel the plight for my photographer friends. The game is brutal, and by the time you’ve finally “made it” as a bona fide pro-shooter, you’re on the backs of your feet trying to protect what you’ve worked so hard to earn. Over the course of our many adventures, I’ve had the fortunate ability to debate this paradox with my good friend and colleague Scott Jones — maybe you’ve heard of him. I absolutely love Scott’s work, he might be one of the most technically gifted photographers in the MotoGP paddock, and he has an amazing ability to pick-up on the subtleties of situations that are happening in a fraction of a second. For as much of a bromance that we have brewing, I have however never been much of a fan of his website.

CHP Drops Lane-Splitting Guidelines from Website

The California Highway Patrol has removed its guidelines for lane-splitting in the Golden State on the CHP website, after receiving a complaint from a Sacramento citizen. Though lane-splitting has been a long-time established practice for motorcyclists in California, the act is poorly defined and regulated. In an effort to define what it viewed as safe and prudent, the CHP released last February a list of guidelines for motorcyclists to follow while lane-splitting in the Golden State. The guidelines were not law in the de jure sense of the word, but without any other comment from a government entity, they became the de facto rules of the road, which leads us to today.

Ride Review: Energica Ego

Arriving then at Alice’s Restaurant, a local motorcycle hangout near A&R HQ, I had plenty of skepticism packed with my leathers, helmet, boots, and gloves. However, the design of the Energica Ego had begun to grow on me — it wasn’t the same lustful wanting that I had with the lines of the Mission RS though, nor the racing-bred techno-orgasm that comes with the MotoCzysz E1pc — but it was a certain appreciation that the bird-like nose no longer rubbed me the wrong way.Just as the Ego had evolved into something more refined and polished over time, so too had the company. After riding the Ego on a modest trip down one of the SF Bay Area’s favorite twisty roads, the impression was solidified — if I arrived a cynic to the bike launch, I left Alice’s as a convert.

MotoGP: Crutchlow, Dovizioso, & Iannone To Stay at Ducati Corse — Will Ride Radically New Desmosedici GP15

After all the speculation of massive changes in Ducati’s MotoGP team, all is to remain the same. During the World Ducati Week event held for fans of the Italian marque at Misano, both Andrea Dovizioso and Cal Crutchlow announced that they would be remaining with Ducati for 2015. The news means Crutchlow chose not to exercise his option to leave, and Dovizioso was persuaded to sign-on for two more years. In addition, it means that Ducati has exercised its option to extend the contract with Andrea Iannone, with Iannone to be given factory support.

The 5 Most Dangerous Motorcycles in America?

Contrary to what the AMA or motorcycling gentry may believe, not all motorcycles are created equal. Due to a combination of marketing, riding styles, and environment, the following five types of motorcycles are the country’s most dangerous. While the NHTSA doesn’t track motorcycle accidents and crashes based on the type of motorcycle being ridden (among other things), the cultural factors that surround motorcycle injuries and fatalities paint a stark picture, which we’ve shared with you here.

Moto2: Brough Superior Race Bike Will Debut at Silverstone

Despite some early promise, there has been much complaining of a lack of innovation from chassis builders in Moto2. the bikes have followed the same basic layout as all modern race bikes since the late 1980s: aluminium twin spar chassis and conventional suspension arrangements. The only real interest has come from wildcards. At Le Mans, the French Promoto Sport team raced their Transfiormer chassis, with some solid results. Beyond that, the bikes have been pretty much identikit. At Silverstone this year though, another interesting wildcard will get its first public running. The British round of Moto2 will see the Brough Superior make its debut in a competitive race, after making an appearance at the Goodwood Festival of Speed last year.

Up-Close with the Energica Ego Electric Superbike

A project from Italy’s respected engineering firm CRP Racing, I first had the opportunity to see the Energica Ego at the 2011 EICMA show. The machine wasn’t a runner at the time, as CRP was still looking for a drivetrain partner that could supplement CRP’s already extensive knowledge in chassis design. Fast-forward to the 2013 EICMA show, and the Energica sub-brand debuted its first production electric superbike, the Ego. The naming might be a bit tough, especially for us Anglophones, but this 134hp, 143 lbs•ft superbike packs a punch, and is remarkably well-refined.

She’z Racing at Suzuka — When a Plan Comes Together

We are pleased to have Shelina Moreda writing Asphalt & Rubber’s newest column, “She’z Racing at Suzuka”, which will follow her and Melissa Paris’ venture into racing at the Suzuka 4-Hour endurance race later this month. The American Duo are making the first all-female race team at the Suzuka 4-Hour, and will be campaigning a Honda CBR600RR with the Synergy Force Moriwaki Club team. We hope that you will enjoy the unique perspective that Shelina will be sharing with us. Race day is July 25th.

Bimota BB4 Concepts by Oberdan Bezzi

I had to check the last time we showed you some of Oberdan Bezzi’s work, and it was over three months ago. The Italian designer has certainly been busy since that time though, as he has produced a number of BMW/Bimota concepts for us to ponder about. Imagining the Italian company’s current trend of using BMW power plants — as has been seen with the Bimota BB3 — Bezzi’s drawings instead use BMW Motorrad’s popular boxer engine as their base. The effect is an interesting one, as the BMW’s boxer engine has proven to be the base of the German brands Top 3 selling bikes, and has found interesting applications in the BMW R nineT modular machine, and the BMW Roadster Concept motorcycle.

Sunday Summary at Sachsenring: Marquez’s Perfect Record, Dangerous Starts, & A Spaniard-Free Zone

The former England soccer player Gary Lineker once described the sport as follows: “Football is a simple game; 22 men chase a ball for 90 minutes and at the end, the Germans always win.” It feels somehow fitting to paraphrase that quote on the day that the Germans play in the World Cup final. Motorcycle racing is a simple sport, where 23 people ride a MotoGP bike as fast as they can, and Marc Marquez always wins. He found yet another way to win at the Sachsenring. A heavy rain shower between the Moto2 race and the sighting lap for MotoGP left the grid in disarray, with about three quarters of the field heading in to swap from their wet to their dry bikes at the end of the warm up lap.

Triumph Expands Its Lineup in India – Hopes to Sell 1,000 “Super-Premium” Motorcycles in 2014

02/07/2014 @ 11:37 am, by Aakash Desai1 COMMENT

Triumph Expands Its Lineup in India   Hopes to Sell 1,000 Super Premium Motorcycles in 2014 2014 Triumph Tiger 800 XC SE 04 635x578

As the West gradually loses its grip on world economic and political power, it’s only natural that global industries refocus their efforts to market and develop products for the new guards of the economic order.

As this decade nears middle age, we are seeing more and more motorcycle companies seeking a foothold in South Asian, East Asian and Southeast Asian markets.

The reasons are simple: larger, more populous markets with higher percentages of prospective riders that are rapidly gaining economic and social standing means more people to sell to.

Thus as two-wheelers become more of a commodity of choice as well as commodity of necessity, it opens up opportunities for heretofore unattainable brands to begin marketing to newly affluent demographics.

Ducati CEO Denies Scooter Plans

12/30/2013 @ 2:38 pm, by Jensen Beeler9 COMMENTS

Ducati CEO Denies Scooter Plans  ducati brio scooter 635x425

With the internet buzzing yet again about rumors of Ducati planning to build a scooter model, Ducati CEO Claudio Domenicali has also once again had to dismiss any truth to the matter. Talking to MCN about the matter, Domenicali said simply that “A scooter is not in the foreseeable future for Ducati.”

Domenicali went on to explain that small-displacement machines were not in the cards for Ducati and the brand’s foreseeable future, with the Italian motorcycle company electing instead to focus on niches with the larger displacement categories. It is no secret that Ducati is looking to introduce a scrambler-style model for the 2015 model year, and other models are presumably in the works as well.

Harley-Davidson Street 500 & Street 750 – The First Truly “New” Motorcycles from Harley-Davidson in 13 Years

11/04/2013 @ 3:15 pm, by Jensen Beeler14 COMMENTS

Harley Davidson Street 500 & Street 750   The First Truly New Motorcycles from Harley Davidson in 13 Years harley davidson street 500 750

News of “smaller-displacement” Harley-Davidson motorcycles has been percolating for quite some time now, especially after the Bar & Shield brand began taking emerging markets more seriously.

With countries like India viewing 500cc bikes as “big” and Harley-Davidson’s smallest offering tipping the scales at 883cc, something had to give in the company’s strategy, and it looks like it just did.

Announcing two new bikes, the Harley-Davidson Street 500 and Harley-Davidson Street 750, the Milwaukee brand is finally ready to go abroad, and its launching its intent to do so this week in Milan, at the EICMA show.

Rumor: Ducati Scrambler Cometh

07/08/2013 @ 4:20 pm, by Jensen Beeler17 COMMENTS

Rumor: Ducati Scrambler Cometh ducati scrambler 635x405

While I was lounging at the pool this holiday weekend, getting my bronze on, the A&R Bothan Spy network was hard at work dumpster diving, hacking emails, and subscribing to the NSA’s live PRISM feed.

The fruits of that labor was the alarming realization of how many kitten videos the motorcycle industry collectively watches in a single day, and the fact that Ducati is working on scrambler-style motorcycle.

The project itself dates way back when Pierre Terblanche was still toiling away in Bologna, dodging equal portions of labor strikes and carbonara, and at the time was based around the now defunct Ducati Sport Classic.

Shelved, and thought never to see the light of day, we can only imagine this whole Hipstacyclist™ movement has helped Ducati rethink its position regarding a scrambler.

“Ducati do Brasil” is Ready for Business – Argentina Next

06/20/2013 @ 3:18 pm, by Jensen Beeler5 COMMENTS

Ducati do Brasil is Ready for Business   Argentina Next 2013 Ducati Hypermotard 635x423

In October of last year, we told you about how Ducati Motor Holding was directly taking over its operations in Brazil, and was forming a subsidiary in the South American country. Nine months later now, Ducati do Brasil is officially open for business, and the company’s first showroom floor is in the Avenida Faria Lima of São Paulo.

Helping Ducati side-step the onerous tariffs that come with the Brazil market, the Italian company is continuing its relationship with DAFRA, which runs a complete knock-down (CKD) assembly plant in Manaus, and builds Diavel and Monster 796 motorcycles on Ducati’s behalf.

Ducati do Brasil will be run by Managing Director Ricardo Susini, who will in-turn be assisted by Marco Truzzi as Service & After Sales Manager.

Video: Chennai to Pondicherry with Royal Enfield

01/24/2013 @ 2:58 pm, by Jensen Beeler4 COMMENTS

Video: Chennai to Pondicherry with Royal Enfield india motorcycle 635x423

Somewhere on the A&R bucket list is riding Royal Enfields through India. Like blizting a German car down the autobahn, there is just something that feels right about taking the classic Indian-made motorcycle through its native terrain.

Now with India becoming the epicenter of growth for the motorcycle industry, a whole new definition of what is motorcycling is about to be written. Perhaps then, it is fitting that Royal Enfield has paired the visuals of this video with the words that Robert M. Pirsig wrote in his classic Zen and the Art of Motorcycle Maintenance.

“The test of the machine is the satisfaction it gives you. There isn’t any other test. If the machine produces tranquility it’s right. If it disturbs you it’s wrong until either the machine or your mind is changed.” Could anyone have enivisioned better words to describe the shift we are seeing in the motorcycle industry to markets like India and Asia as a whole? Enjoy the video after the jump.

The Anatomy Behind BMW Motorrad’s Sales Dominion

01/16/2012 @ 6:03 pm, by Jensen Beeler16 COMMENTS

The Anatomy Behind BMW Motorrads Sales Dominion BMW K1300R 635x423

We already told you that 2011 was BMW Motorrad’s best sales year ever, and that the BMW S1000RR topped the Bavarian brand’s charts here in the United States. Zie Germans must be feeling rather pleases with themselves right now (and rightfully so), as BMW has released more details about its all-time motorcycle sales record. Pushing out 104,286 units in 2011, BMW Motorrad was up 6.4% in 2011 over 2010, with each of the 2011′s twelve months outselling its 2010 counterpart. Toppling its previous sales record from 2007 (the height of the world economy), it says something about BMW’s current business strategy that it can best that figure in an economy that is still exceedingly weak in comparison.

It is interesting to note in which markets, and in which segments, BMW is finding this growth, because the answers are not necessarily our usual suspects. Basically doubling its worldwide 500+cc market share over the past four years, BMW now accounts for 12% of the worlds “big” displacement motorcycles by units sold per annum. This goes counter to the trend that we’ve seen, where small-displacement are being cast as the sales leaders for large brands (namely the Japanese Four).

Lawless Jakarta & Some Thoughts About Southeast Asia

01/10/2012 @ 12:51 pm, by Jensen Beeler41 COMMENTS

Here’s a random factoid delivered in the form of a question for you: when looking at the metrics for the A&R website, A&R Twitter account, and A&R Facebook page, which city do you think is responsible for the most readers? We are an American-based website after all, so your top picks might be New York, Los Angeles, or maybe San Francisco, right? Nope. Half our traffic does come from abroad though, so maybe London? Paris? Rome? Barcelona? Wrong again dear readers, because when it comes to a single city consuming the moto-goodness that we publish on a daily basis, none of them have anything on Jakarta, Indonesia (yes, the title of article gave that one away, huh?).

I recently talked about this phenomenon with another online motojournalist, who was experiencing the same trend, and he concluded that it must be employees using proxy servers so they can read blog while at work. I disagreed however, and when looking at where the industry as a whole is currently headed, I think there is something much more basic at play here. Developing countries are the future of motorcycling, and right now Southeast Asia is a hot bed of growth for motorcycle sales. With a less developed infrastructure, and still a need to get from Point A to Point B, motorcycles provide a cheap and effective means of transportation in countries like Indonesia, and for many, motorcycles have become a way of life.

BMW to Sell Motorcycles in India

10/28/2010 @ 3:27 pm, by Jensen Beeler4 COMMENTS

BMW to Sell Motorcycles in India 2010 BMW S1000RR 635x392

After successfully launching its cars in the growing markets of Asia, BMW plans on having its motorcycles available for purchase in three Indian dealerships by December of this year. Making available its R & K series street motorcycles, along with the S1000RR superbike, BMW will have a presence in New Delhi, Mumbai, and Bangalore, with the bikes being imported directly from BMW’s factory in Berlin. BMW has targeted India as an area for strong growth in the future, and joins companies like Brembo, Yamaha, Honda, Royal Enfield, and KTM who have increased their presence and production in the budding Western Asia area.

Yamaha Raising Money for Electrics

04/02/2010 @ 12:50 pm, by Jensen Beeler1 COMMENT

Yamaha Raising Money for Electrics Yamaha Tesseract Concept Tokyo 2007 560x420

Yamaha Motors is set to raise $812 million in capital in order to pursue development and production of fuel-efficient engines, which includes hybrid and electric models. The focus of this new range of Yamahas seems to be destined for emerging markets, but may include technologies that could trickle into more established markets like the United States. Yamaha plans on raising this money by making 63.25 million more corporate shares publicly available for investment.