A Non-Hipster Review of the Ducati Scrambler

The Ducati Scrambler is perhaps the most lifestyle-focused motorcycle ever to come from Bologna — so much so, Ducati made the Scrambler its own brand even. This is an important element, as on its own merits the Ducati Scrambler is a great back-to-basics motorcycle for the Ducati line, and at $8,600 for the Icon model, it makes for a killer entry point model for any rider into the Ducati brand. Having enough thrust to appease your motolust, the Ducati Scrambler Icon, as we tested it, is true to the basic Ducati performance heritage, and it fills Ducati’s need for a budget commuter, off-road scrambler, and just “fun” second bike. But there is another component to the Scrambler that gets lost in translation, depending on what sub-genre of two-wheeled freedom you hail from.

KTM Plans New Smaller V-Twin Engines, Husqvarna Too

A quick look at KTM’s recent additions to its model lineup sees significant attention being given to the company’s large and small-displacement machines, yet the middleweight bikes have remained seemingly untouched. That seems set to change, according to an interview MCN had with KTM CEO Stefan Pierer. Saying that KTM would develop new v-twin engines in the 600cc to 800cc range over the next three years, the Austrian company seems set to its entire lineup revamped within the next few years. The new v-twin engines would compliment the small-displacement single-cylinder bikes in the sub-400cc category, as well as the two and four-cylidner bikes that KTM is pushing in the sport and adventure segments.

FIM Women’s European Cup Added to the EJC

Good news for females riders in the European Union, as we hear that the FIM Women’s European Cup has been folded into the European Junior Cup, which runs alongside the World Superbike Championship. Running alongside the EJC as its own class, young female riders won’t have to decide between the two series, as they will score points in both. This relieves young ladies from having to choose between racing with just the girls, or the boys on an equal playing field…as now they will be doing both.Much of our focus lately has been on MotoAmerica’s efforts and designs to rebuild an American presence in international motorcycle racing, but our European counterparts are hard at work as well.

Daytona 200 Lives on with ASRA Sanctioning

Now that the Daytona Motorsports Group is no longer in control of AMA Pro Road Racing, intrigue has surrounded DMG’s home race, the Daytona 200. An event that usually kicks off the motorcycle racing season in March, the Daytona 200 has been an outlier with its early schedule, endurance format, and technical challenges. The race always seemed forced upon the AMA schedule, and it required teams who wanted to be competitive to run different equipment and tires than what they were using for the rest of the season. The limitations on tires ultimately meant that the Superbikes, the premier road racing class, could not compete in 200 mile race, leaving the event for the aptly named Daytona SportBike category, which was a mix of middleweight machines.

Spy Shots: KTM 1290 SMT – Another Beast?

KTM fans should brace themselves for another model, as the Austrians have been caught teasing a successor to the KTM 990 SMT. Based of the KTM 1290 Super Duke R platform, the new SMT borrows the Super Duke’s core, and adds proper panniers, taller suspension, more cowling, and a windscreen. Visibly similar on the SMT are the chassis and motor of the Super Duke R, and as such the SMT highlights the same steel trellis design and single-sided swingarm. The LC8 engine can easily be seen as well, and the SMT-sucessor can be seen with even the same stock exhaust as found on the 1290 Super Duke R. In this machine, we can see KTM’s response to BMW and Ducati’s continued entrance into the sport/touring/adventure segment.

Honda Motor Co. Produces Its 300 Millionth Motorcycle

Hosting a ceremony today in Tokyo, Honda Motor Company announced that it has produced cumulatively 300 million motorcycles worldwide. The milestone, which was actually reach in September of this year, but just now celebrated by the Japanese company, comes in Honda’s 66th year of making motorcycles, when the brand entered the market with the Honda Dream Type-D in 1949. Despite having 33 production facilities in 22 countries around the world, Honda’s 300 millionth motorcycle was produced at the Kumamoto factory (Honda’s primary plant in Japan), and the bike in question was fittingly a Honda Gold Wing 40th Anniversary Edition machine.

Erik Buell Racing 1190AX Adventure-Tourer Due in 2016

Erik Buell Racing’s release of new models has been slow and steady, despite the American company teasing the names of its first three consumer-level machines from day one. EBR gave the world an early look at the 2015 Erik Buell Racing 1190SX, the streetfighter version of the company’s EBR 1190RX superbike, and now we await the company’s third model. It has long been rumored that the third model from Erik Buell Racing, the EBR 1190AX, would be an adventure-touring model, and Gary Pietruszewski, the Vice President of Global Sales at Erik Buell Racing, confirmed as much while talking to Autoevolution. Like the 1190SX, we don’t expect EBR to re-tune the 1190AX’s engine from its original superbike application.

No Polaris Slingshot in Texas, For Now

Bad news if you live in Texas and want to grab the hottest trike on the market right now, the Polaris Slingshot, as the Lone Star State has rescinded its approval for Slingshot sales in Texas. Despite initially approving the Polaris Slingshot for sales on November 4th, the State of Texas reversed its approval, leaving Polaris to notify dealerships on November 10th that they would be unable to sell the Slingshot, for the foreseeable future. The issue comes down to the application of the definition of what is a motorcycle in the State of Texas, which defines a motorcycle “as a motor vehicle, other than a tractor, that is equipped with a rider’s saddle and designed to have when propelled not more than three wheels on the ground.” (Texas Transportation Code §541.201 (9)).

Newspeak: BMW Removes “Enduro” from Its Lexicon

If you go in to your local BMW dealer and ask to look at their latest enduro models, you should brace yourself for a Laurel & Hardy routine, as the e-word is now persona no grata at US dealerships. Instead, BMW dealers have been instructed to use the word “adventure” instead, newspeaking would-be customers into a segment that BMW literally invented (with a little help from Ewan and Charley). BMW Motorrad USA has also struck the word from its online footprint (except for harder to change things like URLs), just as the German company has flooded the segment with multiple models (more on that later), namely the BMW S1000XR.

KTM 390 Duke Also Confirmed for the USA

In addition the KTM RC390, KTM USA has also seen fit to bring the KTM 390 Duke to American soil for the 2015 model year. The absence of the small-displacement street bike on KTM USA’s lineup for the past two year has been a curious one, as the 375cc naked bike has been selling quite well in other markets. Whatever reasons KTM USA might have for delaying the arrival of the KTM 390 Duke to the United States, the good news is that American riders will have it as an option starting next year. Pricing is set at $4,999, and includes Brembo brakes and WP suspension.

Brammo Gets Investment from TEAM Industries – Forms Strategic Partnership for Design and Production

07/08/2014 @ 4:59 pm, by Jensen Beeler1 COMMENT

Brammo Gets Investment from TEAM Industries   Forms Strategic Partnership for Design and Production brammo empulse r 635x423

The folks in Talent, Oregon have some exciting news today, as electric motorcycle manufacturer Brammo has announced a strategic partnership with TEAM Industries, a leading drivetrain technology firm. The partnership with TEAM brings a variety of advantages to Brammo’s production and design process, and it also sees TEAM becoming an investor in the electric vehicle startup.

TEAM’s ability to develop and produce, locally in the United States, will help Brammo not only develop its future products more effectively, but also help lower the cost of its current offering. Talking to Brammo CEO Craig Bramscher, he called TEAM Industries “American manufacturing at its finest,” and highlighted TEAM’s commitment to creating jobs throughout Minnesota, and its ability to work on a wide variety of manufacturing stages

Aside from the capital infusion, which is the lifeblood of any startup company, Brammo seems to be getting a wide array of benefits by working with TEAM.

Brammo Eyes IPO for 2014/2015?

11/11/2013 @ 8:58 am, by Jensen Beeler7 COMMENTS

Brammo Eyes IPO for 2014/2015? brammo ipo feed me 635x439

It has long been rumored that Brammo, Inc. CEO Craig Bramscher envisions his company heading to Wall Street for an initial public offering one day, but now we are getting our first public words from Bramscher about how he hopes that his Oregonian company can go public in the next year or so.

Quoting remarks made at the Portland Business Journal Power Breakfast, the Sustainable Business Oregon is reporting that Bramscher is targeting late-2014 to mid-2015 for an IPO, with the figure of a $150 million being banded about as a fundraising goal from the public stock offering.

Brammo Raises $13 Million in Series C Funding Round

07/12/2012 @ 4:16 pm, by Jensen Beeler2 COMMENTS

Brammo Raises $13 Million in Series C Funding Round 2012 Brammo Empulse R 635x525

Brammo announced today that it has raised another $13 million, in a Series C funding round that was lead by Polaris Industries. Hoping to secure a total of $45 million over the course of the entire round of funding, the investment by Polaris is the second one that American company has made into the Ashland-based electric motorcycle company.

Polaris first invested in Brammo back in October, as the Minnesota-based company was rumored to be taking a close look at a number of electric motorcycle firms for a strategic partnership. Ultimately settling on Brammo, Polaris was a part of the Oregonian company’s $28 million Series B funding round, and is said to have lead this current Series C tranche.

2012 Brammo Empulse R – Was It Worth the Wait?

05/09/2012 @ 11:24 am, by Jensen Beeler41 COMMENTS

2012 Brammo Empulse R   Was It Worth the Wait? 2012 Brammo Empulse R 06 635x496

Launching last night in downtown Los Angeles, the 2012 Brammo Empulse R & 2013 Brammo Empulse broke their cover and officially debuted. Right off the bat from the designations, you can see that Brammo intends for the Empulse R to be a 2012 model, with the base model Emuplse coming out next year (more on that further down). As we expected, the Brammo Empulse R got quite the price bump after its 22-month marination, and will be $18,995 MSRP. Meanwhile when the Brammo Empulse becomes available next year, it will have a slightly more palatable $16,995 price tag.

Featuring a six-speed gearbox the Brammo Empulse R comes with a 54hp motor, 10.2 kWh battery pack (9.31 kWh nominal), and a bevy of brand-name components like Marchesini wheels, Brembo brakes, Marzocchi forks, a Sachs rear shock, and a few carbon pieces (read the full technical specifications here). Getting a revised look, the basic Empulse design is still there with some subtle changes (some for the better, some of the worse, in our humble opinion). Touting 56 highway miles and 120 city miles, the Empulse is going to suffer from the same range-limiting use that other electric bikes on the market are facing, though Brammo has thought to include J1772 Level 2 capability on the bike, which should make for some more rapid charges away from the mothership. We like that.

Brammo Acquires Electric Dirt Bike Park Company Quantyaparx – Aptly Renames it BrammoParx

09/21/2011 @ 11:56 am, by Jensen Beeler2 COMMENTS

Brammo Acquires Electric Dirt Bike Park Company Quantyaparx   Aptly Renames it BrammoParx Brammo Parx logo 635x462

Brammo has announced its acquisition of Quantyaparx, an electric dirt bike park concept that used to feature rival Quantya’s electric motorcycles. Renaming the venture to suit the company’s brand, BrammoParx will continue with the business model of providing a unique park-riding environment, which will now rent and Brammo’s upcoming dirt bike line comprised of the Brammo Engage & Brammo Encite. Currently available in Germany, Austria, Spain, Sweden, and the UK, Brammo hopes to franchise more locations in the coming months, including some in the United States.

Spy Shots: Brammo Empulse RR Testing at Thunderhill

01/28/2011 @ 4:37 pm, by Jensen Beeler11 COMMENTS

Spy Shots: Brammo Empulse RR Testing at Thunderhill Brammo Empulse Thunderhill Jan 2011 test 10 635x423

Yesterday was a sunny day in the San Francisco/Bay Area, with weather in the mid-60’s. Just recently getting my bike back from a tune-up, I was itching for a ride and decided to pack things up early for the day, and go for a quick jaunt up to Thunderhill Raceway to gatecrash Brammo’s latest testing session with the Empulse RR electric race bike (close-up shots from Laguna Seca last year here).

Using my best ear-to-ear smile at the front gate, I rode into the paddock to see Brammo’s Director of Product Development Brian Wismann shaking his head upon my arrival, and muttering something about someone posting the session’s schedule online. Always a good-sport, Wismann graciously allowed me to stick around for the remaining day’s sessions, while Brammo’s CEO Craig Bramscher definitively removed me from his Christmas card list (you’ll still get a card from me though Craig).

Brammo Raises $12.4 Million in Series B Funds

09/22/2010 @ 10:56 am, by Jensen Beeler1 COMMENT

Brammo Raises $12.4 Million in Series B Funds 2011 brammo empulse helicopter 1 560x373

Brammo Inc. filed the appropriate forms with the SEC yesterday stating that it has raised $12.4 million in Series B funds, in what is still an open round of financing. Brammo hopes to raise a total of $30 million in the Series B offering, with the use of funds likely going towards expanding Brammo’s reach into the Asian and European markets, as well as building out the company’s product line into other target segments.

Also in the Form D filing with the SEC we get a glimpse of the people behind the company’s management, which includes a presence from Brammo’s initial investors Best Buy & the clean-tech venture capital group Chrysalix, as well as Brammo’s CFO Bruce Gilpin. New to the ranks is David Kurtz from Alpine Inc., an oil and gas exploration and development firm that is leading the Series B round with another firm that is so far unknown.

Brammo Taps Flextronics for Global Production and Assembly Strategic Partnership

09/15/2010 @ 12:00 pm, by Jensen Beeler11 COMMENTS

Brammo Taps Flextronics for Global Production and Assembly Strategic Partnership Brammo Flextronics partnership Empulse 560x410

It’s hard to make strategic business partnership announcements sound sexy. Between all the hyperbole about how two companies are going to shift the industry paradigm and synergize the supply chain matrix, the average consumer’s eyes glaze over, and drool starts seeping out from the corners of their mouths. So bear with us on this one, because the announcement (or is the term Brammouncement?) of Brammo and Flextronics is an important one not only for the Ashland based company, but also for the electric motorcycle industry as a whole.

Some of the biggest problems facing any startup in the motorcycle industry are distribution and assembly. With the demand for electric motorcycles being a global issue, electric motorcycle startups, which are based primarily in the United States, have to not only grow their businesses domestically, but perhaps more importantly they need to foster a presence abroad in foreign markets.

With Europe and Asia easily out-pacing the demand in the US for electric transportation, an issue of contention for cash-strapped startups like Brammo has been how to grow globally and effectively with their limited budgets. The solution in this case for Brammo, is partnering with Flextronics, and using their scalable global production facilities.

Up-Close with the Brammo Empulse RR

07/27/2010 @ 2:32 pm, by Jensen Beeler8 COMMENTS

Up Close with the Brammo Empulse RR Brammo Empulse RR laguna seca 14 635x425

Although it didn’t take part in the e-Power electric race at Laguna Seca, the Brammo Empulse RR was on display in the Brammo pit area during the weekend, and we got a chance to lay our hands on the bike for the first time. Based off the Brammo Empulse street bike, the Empulse RR comes packed with 12.5 kWh of battery power (same as the MotoCzysz E1pc), which according to Brammo makes it the best bike in the paddock in terms of power-to-weight ratios.

Coming together in just eight weeks, the Brammo Empulse RR still has some kinks to iron out, as the bike apparently cooked off its liquid-cooled motor during testing. While the Brammo team figures out its foray into liquid-cooled electric motors (the Brammo Enertia uses an air-cooled motor), the rest of the Empulse RR package looks very promising.

Brammo TTR-based Sportbike Coming

07/09/2010 @ 5:06 pm, by Jensen Beeler8 COMMENTS

Brammo TTR based Sportbike Coming Brammo TTR sportbike spy shot 560x373

Asphalt & Rubber took a lot of flak last month when we speculated about Brammo working on an electric sportbike. Armed with more than a hunch at the time, we have been told from multiple sources that Brammo is set to debut a TTR-based electric sportbike. For added measure, we’ve also been told that Brammo intends to race the bike, which we’d expect will have various configurations, at the e-Power Championship round at Laguna Seca later this month.