Report: Honda RC213V-S Priced at ¥20 Million

According to a report made by The Asahi Shimbun, Japan’s second largest daily newspaper, Honda has green-lit the RC213V-S project, with a price tag of 20 million yen — roughly $170,000 USD. The Honda RC213V-S debuted at the 2014 EICMA show, and was as advertised: a MotoGP race bike with lights and mirrors added to it. Honda teased show-goers and the media by say that the RC213V-S model was only a prototype, adding more fuel to the speculation regarding whether the Japanese firm would actually produce the long-awaited model. Since its inception, price figures have been rumored and banded about, almost all of which were in the six-figure category.

Polaris Acquires Electric Motorcycle Business from Brammo

Polaris Industries has acquired the electric motorcycle business from Brammo, Inc. Polaris is also acting as a leading investor in the recapitalization of Brammo, which will enable Brammo to focus exclusively on the design, development, and integration of electric vehicle powertrains. This means that Polaris will takeover building electric motorcycles at its Spirit Lake, IA production facility, and that Brammo will continue developing EV powertrains for Polaris and other OEM partners. According to its press release, Polaris will start production of electric motorcycles in the second half of 2015.

Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Brammo Gets Investment from TEAM Industries – Forms Strategic Partnership for Design and Production

07/08/2014 @ 4:59 pm, by Jensen Beeler1 COMMENT

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The folks in Talent, Oregon have some exciting news today, as electric motorcycle manufacturer Brammo has announced a strategic partnership with TEAM Industries, a leading drivetrain technology firm. The partnership with TEAM brings a variety of advantages to Brammo’s production and design process, and it also sees TEAM becoming an investor in the electric vehicle startup.

TEAM’s ability to develop and produce, locally in the United States, will help Brammo not only develop its future products more effectively, but also help lower the cost of its current offering. Talking to Brammo CEO Craig Bramscher, he called TEAM Industries “American manufacturing at its finest,” and highlighted TEAM’s commitment to creating jobs throughout Minnesota, and its ability to work on a wide variety of manufacturing stages

Aside from the capital infusion, which is the lifeblood of any startup company, Brammo seems to be getting a wide array of benefits by working with TEAM.

Brammo Eyes IPO for 2014/2015?

11/11/2013 @ 8:58 am, by Jensen Beeler7 COMMENTS

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It has long been rumored that Brammo, Inc. CEO Craig Bramscher envisions his company heading to Wall Street for an initial public offering one day, but now we are getting our first public words from Bramscher about how he hopes that his Oregonian company can go public in the next year or so.

Quoting remarks made at the Portland Business Journal Power Breakfast, the Sustainable Business Oregon is reporting that Bramscher is targeting late-2014 to mid-2015 for an IPO, with the figure of a $150 million being banded about as a fundraising goal from the public stock offering.

Brammo Raises $13 Million in Series C Funding Round

07/12/2012 @ 4:16 pm, by Jensen Beeler2 COMMENTS

Brammo announced today that it has raised another $13 million, in a Series C funding round that was lead by Polaris Industries. Hoping to secure a total of $45 million over the course of the entire round of funding, the investment by Polaris is the second one that American company has made into the Ashland-based electric motorcycle company.

Polaris first invested in Brammo back in October, as the Minnesota-based company was rumored to be taking a close look at a number of electric motorcycle firms for a strategic partnership. Ultimately settling on Brammo, Polaris was a part of the Oregonian company’s $28 million Series B funding round, and is said to have lead this current Series C tranche.

2012 Brammo Empulse R – Was It Worth the Wait?

05/09/2012 @ 11:24 am, by Jensen Beeler41 COMMENTS

Launching last night in downtown Los Angeles, the 2012 Brammo Empulse R & 2013 Brammo Empulse broke their cover and officially debuted. Right off the bat from the designations, you can see that Brammo intends for the Empulse R to be a 2012 model, with the base model Emuplse coming out next year (more on that further down). As we expected, the Brammo Empulse R got quite the price bump after its 22-month marination, and will be $18,995 MSRP. Meanwhile when the Brammo Empulse becomes available next year, it will have a slightly more palatable $16,995 price tag.

Featuring a six-speed gearbox the Brammo Empulse R comes with a 54hp motor, 10.2 kWh battery pack (9.31 kWh nominal), and a bevy of brand-name components like Marchesini wheels, Brembo brakes, Marzocchi forks, a Sachs rear shock, and a few carbon pieces (read the full technical specifications here). Getting a revised look, the basic Empulse design is still there with some subtle changes (some for the better, some of the worse, in our humble opinion). Touting 56 highway miles and 120 city miles, the Empulse is going to suffer from the same range-limiting use that other electric bikes on the market are facing, though Brammo has thought to include J1772 Level 2 capability on the bike, which should make for some more rapid charges away from the mothership. We like that.

Brammo Acquires Electric Dirt Bike Park Company Quantyaparx – Aptly Renames it BrammoParx

09/21/2011 @ 11:56 am, by Jensen Beeler2 COMMENTS

Brammo has announced its acquisition of Quantyaparx, an electric dirt bike park concept that used to feature rival Quantya’s electric motorcycles. Renaming the venture to suit the company’s brand, BrammoParx will continue with the business model of providing a unique park-riding environment, which will now rent and Brammo’s upcoming dirt bike line comprised of the Brammo Engage & Brammo Encite. Currently available in Germany, Austria, Spain, Sweden, and the UK, Brammo hopes to franchise more locations in the coming months, including some in the United States.

Spy Shots: Brammo Empulse RR Testing at Thunderhill

01/28/2011 @ 4:37 pm, by Jensen Beeler11 COMMENTS

Yesterday was a sunny day in the San Francisco/Bay Area, with weather in the mid-60’s. Just recently getting my bike back from a tune-up, I was itching for a ride and decided to pack things up early for the day, and go for a quick jaunt up to Thunderhill Raceway to gatecrash Brammo’s latest testing session with the Empulse RR electric race bike (close-up shots from Laguna Seca last year here).

Using my best ear-to-ear smile at the front gate, I rode into the paddock to see Brammo’s Director of Product Development Brian Wismann shaking his head upon my arrival, and muttering something about someone posting the session’s schedule online. Always a good-sport, Wismann graciously allowed me to stick around for the remaining day’s sessions, while Brammo’s CEO Craig Bramscher definitively removed me from his Christmas card list (you’ll still get a card from me though Craig).

Brammo Raises $12.4 Million in Series B Funds

09/22/2010 @ 10:56 am, by Jensen Beeler1 COMMENT

Brammo Inc. filed the appropriate forms with the SEC yesterday stating that it has raised $12.4 million in Series B funds, in what is still an open round of financing. Brammo hopes to raise a total of $30 million in the Series B offering, with the use of funds likely going towards expanding Brammo’s reach into the Asian and European markets, as well as building out the company’s product line into other target segments.

Also in the Form D filing with the SEC we get a glimpse of the people behind the company’s management, which includes a presence from Brammo’s initial investors Best Buy & the clean-tech venture capital group Chrysalix, as well as Brammo’s CFO Bruce Gilpin. New to the ranks is David Kurtz from Alpine Inc., an oil and gas exploration and development firm that is leading the Series B round with another firm that is so far unknown.

Brammo Taps Flextronics for Global Production and Assembly Strategic Partnership

09/15/2010 @ 12:00 pm, by Jensen Beeler11 COMMENTS

It’s hard to make strategic business partnership announcements sound sexy. Between all the hyperbole about how two companies are going to shift the industry paradigm and synergize the supply chain matrix, the average consumer’s eyes glaze over, and drool starts seeping out from the corners of their mouths. So bear with us on this one, because the announcement (or is the term Brammouncement?) of Brammo and Flextronics is an important one not only for the Ashland based company, but also for the electric motorcycle industry as a whole.

Some of the biggest problems facing any startup in the motorcycle industry are distribution and assembly. With the demand for electric motorcycles being a global issue, electric motorcycle startups, which are based primarily in the United States, have to not only grow their businesses domestically, but perhaps more importantly they need to foster a presence abroad in foreign markets.

With Europe and Asia easily out-pacing the demand in the US for electric transportation, an issue of contention for cash-strapped startups like Brammo has been how to grow globally and effectively with their limited budgets. The solution in this case for Brammo, is partnering with Flextronics, and using their scalable global production facilities.

Up-Close with the Brammo Empulse RR

07/27/2010 @ 2:32 pm, by Jensen Beeler8 COMMENTS

Although it didn’t take part in the e-Power electric race at Laguna Seca, the Brammo Empulse RR was on display in the Brammo pit area during the weekend, and we got a chance to lay our hands on the bike for the first time. Based off the Brammo Empulse street bike, the Empulse RR comes packed with 12.5 kWh of battery power (same as the MotoCzysz E1pc), which according to Brammo makes it the best bike in the paddock in terms of power-to-weight ratios.

Coming together in just eight weeks, the Brammo Empulse RR still has some kinks to iron out, as the bike apparently cooked off its liquid-cooled motor during testing. While the Brammo team figures out its foray into liquid-cooled electric motors (the Brammo Enertia uses an air-cooled motor), the rest of the Empulse RR package looks very promising.

Brammo TTR-based Sportbike Coming

07/09/2010 @ 5:06 pm, by Jensen Beeler8 COMMENTS

Asphalt & Rubber took a lot of flak last month when we speculated about Brammo working on an electric sportbike. Armed with more than a hunch at the time, we have been told from multiple sources that Brammo is set to debut a TTR-based electric sportbike. For added measure, we’ve also been told that Brammo intends to race the bike, which we’d expect will have various configurations, at the e-Power Championship round at Laguna Seca later this month.