Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Polaris Acquires Electric Motorcycle Business from Brammo

01/15/2015 @ 4:39 pm, by Jensen Beeler10 COMMENTS

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Polaris Industries has acquired the electric motorcycle business from Brammo, Inc. Polaris is also acting as a leading investor in the recapitalization of Brammo, which will enable Brammo to focus exclusively on the design, development, and integration of electric vehicle powertrains.

This means that Polaris will takeover building electric motorcycles at its Spirit Lake, IA production facility, and that Brammo will continue developing EV powertrains for Polaris and other OEM partners. According to its press release, Polaris will start production of electric motorcycles in the second half of 2015.

Brammo eCruiser & Other Models Spied in Investor Pitch

09/23/2014 @ 4:56 pm, by Jensen Beeler7 COMMENTS

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Brammo continues to build upon its war chest of investment, and has turned to crowd-funding site EarlyShares for help in that regard. The site is targeted towards Angel-type investors, and is along the lines of a Kickstarter-style site for the wealthy and investment-minded.

The news that a company like Brammo is looking to raise more capital is nothing new, nor is it terribly noteworthy, but the documents provided to EarlyShares investors are certainly worth chewing on by two-wheeled enthusiasts.

Perhaps the most interesting aspect is a diagram of Brammo’s planned model lineup, which briefly appeared on EarlyShares; and among other things, shows an eCruiser model from the Oregonian company. Boom goes the dynamite.

Electrics to Compete Against Gas Bikes at the Southern 100

02/09/2014 @ 7:52 pm, by Jensen Beeler4 COMMENTS

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The ACU (governing body of motorcycle races in the United Kingdom, Channel Islands, and Isle of Man) along with the Southern 100 Club (the organization behind the Southern 100 road race on the Isle of Man) have seen it fit to allow electric motorcycles to compete alongside petrol-powered machines at this year’s Southern 100 road race. Booyah!

Accordingly, Darvill Racing will be the first team to enter an electric bike alongside the current crop of internal combustion machines, and will campaign Brammo’s eSuperStock and TTXP2 machine at the other Manx road race.

Brammo Empulse Gets Minor Updates for 2014

02/03/2014 @ 4:25 pm, by Bryan Delohery7 COMMENTS

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Oregon based electric motorcycle company Brammo has announced the release of updated Empulse and Empulse R models for 2014.

The changes to the 2014 Brammo Empulse electric motorcycles are minimal at best, and primarily coming in the form of an updated and waterproof LCD dash, Continental Sport Attack 2 tires, and tapered aluminum handle bars for better riding stance.

Significant figures have also been updated, with Brammo Claiming a top speed of 110 mph for the Empulse, while the weight has been dropped by 10 lbs to 460 lbs at the curb. Both the Empulse and Empulse R both produce 54 hp, but the R produces 66 lb-ft of torque compared with 46.5 for the base model.

2013 FIM eRoadRacing World Cup Finale Cancelled

11/22/2013 @ 8:11 am, by Jensen Beeler10 COMMENTS

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Did you enjoy all our FIM eRoadRacing World Cup coverage this year? No, you didn’t miss our postings, because we didn’t mention any of the rounds on A&R. You see, it is hard to get excited about the newly minted eRoadRacing World Cup, which in the United States has been dominated by a single brand, Brammo.

While the Isle of Man’s TT Zero event continues to make headway, both in competitive entries and close racing, the newly merged racing efforts from the previously competing FIM and TTXGP series has foundered — even in its new cooperative form.

At the center of the problem is probably a variety of issues: too much too soon, not enough commitment from OEMs, and a poor racing spectacle, which is why this week’s latest news on the e-racing front is a bit of a disappointment as well: the 2013 FIM eRoadRacing World Cup finale has been cancelled.

Brammo Eyes IPO for 2014/2015?

11/11/2013 @ 8:58 am, by Jensen Beeler7 COMMENTS

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It has long been rumored that Brammo, Inc. CEO Craig Bramscher envisions his company heading to Wall Street for an initial public offering one day, but now we are getting our first public words from Bramscher about how he hopes that his Oregonian company can go public in the next year or so.

Quoting remarks made at the Portland Business Journal Power Breakfast, the Sustainable Business Oregon is reporting that Bramscher is targeting late-2014 to mid-2015 for an IPO, with the figure of a $150 million being banded about as a fundraising goal from the public stock offering.

Brammo Offers Guaranteed Trade-in Program

08/28/2013 @ 2:39 pm, by Jensen Beeler4 COMMENTS

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Here’s some EV news for yah: Brammo has announced a guaranteed trade-in program for its electric motorcycle offerings, which basically says that if you buy a new Brammo motorcycle between now and the end of September 2013, the Ashland, Oregon company will guarantee that bike’s trade-in price (for another Brammo motorcycle of course) to be at the original MSRP for the next 12 months.

eRoadRacing’s Miller Motorsports Park Round Cancelled

08/08/2013 @ 5:00 pm, by Jensen Beeler11 COMMENTS

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It’s been a while since we reported on the eRoadRacing World Cup series, the love child merger of the TTXGP and FIM e-Power electric motorcycle racing series, and that is for good reason.

While Asphalt & Rubber is a big proponent of the electric motorcycle uprising, and there are a lot of interesting things developing in this space (be sure read to our ride reviews of BRD RedShift SM, Mission RS, and MotoCzysz E1pc) the racing side of the equation has been rather lackluster.

So, it doesn’t surprise to hear that the FIM has cancelled the eRoadRacing event at Miller Motorsports Park, which was supposed to happen August 31st & September 1st.

Instead, the North American part of the eRoadRacing series will consist of only two rounds: last month’s Red Bull US Grand Prix at Laguna Seca, and this month’s Red Bull Indianapolis Grand Prix at Indianapolis Motor Speedway.

Battery Fire at Brammo HQ Causes $200,000 in Damage

07/09/2013 @ 2:22 pm, by Jensen Beeler14 COMMENTS

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July isn’t getting off to a great start for electric motorcycle manufacturer Brammo Inc, as the Ashland, Oregon company suffered a fire in the company’s R&D lab during the start of the month. The fire broke-out over the weekend of June 30th, as the EV company was doing extended testing to a lithium-ion battery pack.

Fortunately, Brammo’s automated sprinkler system was able to put out the blaze caused by the malfunctioning battery pack, but in the process caused roughly $200,000 in water-damage to equipment located in the facility.

Recall: Brammo Empulse R

05/29/2013 @ 12:11 pm, by Jensen Beeler2 COMMENTS

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Brammo is recalling certain units of its new electric street bike, the Brammo Empulse R. Specifically affecting units made between February 22, 2013, through March 29, 2013 (five units in total), the recall comes about after a test unit showed that some machines had a high current cable attached to the motor controller incorrectly, which could cause an electrical short.