Honda & Hitachi Join Forces on Electric Vehicle Motors

News out Japan sees Honda and Hitachi starting a joint venture that will focus on providing motors for electric vehicles. The two companies signed today what they call a “memorandum of understanding, which is the Japanese business version of getting a promise ring to start a future company together. The still unnamed joint venture will be located in Hitachinaka City in the Ibaraki Prefecture, and be initially capitalized with ¥5 billion (~$44 million). Honda Motor Co. and Hitachi Automotive Systems hope to finalize this deal by March 2017, and the new company will have subsidiaries in China and the United States – both of which will have sales and production capabilities.

US Lawmaker Introduces Bill to Close the EPA by 2018

A bill has been presented to the United States House of Representatives that would seek the closure of the Environment Protection Agency (EPA) by 2018. Proposed by Rep. Matt Gaetz (R – Florida), HB 861 will likely be a mixed bag for motorcycle enthusiasts, as it will deregulate environmental restrictions set at the federal level, leaving states to draft or adopt their own provisions, which will likely have a fracturing effect on the regulatory market for motorcycles. But, it will also mean the abolition of EPA regulations that many motorcyclists oppose, like the blending of ethanol in our fuel, and restrictions on noise, emissions, and vehicle modifications.

KTM Invests in Heads-Up Display Company NUVIZ

Heads-up display (HUD) company NUVIZ just took a strategic investment from Pierer Industrie AG, the company behind KTM, Husqvarna, WP Suspension, and others. Today’s news is quite a catch for the San Diego based technology startup, and it bodes well for NUVIZ to bring its heads-up display technology to market. As such, NUVIZ hopes to have a heads-up display unit and connected rider system available in the first half of 2017. NUVIZ has raised roughly $9 million to date, via equity and debt, and our sources tell us that KTM’s purchase into the company has contributed to the lions’s share of that amount – upwards of $5 million, along with a seat on NUVIZ’s board of directors.

Red Bull Honda World Superbike Team Debuts

In an airplane hangar in Austria, Honda’s World Superbike team unveiled its wings…that is to say, the Red Bull Honda World Superbike Team debuted in the energy drink’s Hangar-7 facility in Salzburg today. As the name implies, Red Bull will be the title sponsor for Nicky Hayden’s and Stefan Bradl’s World Superbike title bid this year, on the updated 2017 Honda CBR1000RR SP2. This is the first time that Red Bull has been a title sponsor in the WorldSBK paddock, though the energy drink company’s livery can be seen on variety of bodywork throughout motorsport. “It’s a new year with a new bike, new title partner and new teammate, so there are definitely many changes ahead and a lot of things to look forward to,” said former MotoGP Champion Nicky Hayden.

PJ Jacobsen Gives His First Impressions of MV Agusta

PJ Jacobsen will once again be the sole American representation in World Supersport this year. The New Yorker had his first taste of his MV Agusta F3 in the dry while at the Jerez test, and came away suitably impressed by the bike that has won eight races in the hands of Jules Cluzel in recent years. The 23-year-old tested the bike in Jerez last year in what was seen as a shootout for the ride, but on a damp track he didn’t get a real feel for the bike. “Today was my first day on the bike this year,” said Jacobsen. “I did half a day on the MV last November in Jerez, but it was half wet, half dry so today was good to get out there. It was fully dry so I learned a lot and I’m quite happy with it. The bike is totally different to what I’ve ridden in the past, but the team works really well and they’ve impressed me.”

Check Out the 2017 Honda RC213V

The MotoGP launch season is still upon us, and now that we have seen the teams and bikes from Ducati, Suzuki, and Yamaha – it is time for Honda to take the wraps off the team its campaigning for its title defense. Debuting the 2017 Honda RC213V at a press event in Indonesia, not much has changed outwardly for the 240+ horsepower GP bike, though there a subtle differences to be seen, if you look closely and compare it to last year’s bike. The Repsol Honda fairings cover the biggest change that we know of, as reports from the test tracks confirm that Honda is experimenting with a “big-bang like” firing order on its V4 engine, a change from the “screamer” configuration of last season, which was handful for Marc Marquez and Dani Pedrosa to manage.

2016 Was A Very Good Year for Husqvarna

Last year proved to be a tough year for many brands, especially those with operations in the United States, but that wasn’t the case for Husqvarna. The rebooted Swedish brand is seeing good life while under its Austrian ownership. Making 2016 a very good year for Husqvarna, the brand is reporting a sales increase of a whopping 43% over 2015’s sales numbers. That is no small feat for Husqvarna, as 2015 was already a record year for the dirt-focuses brand, where it saw a 32% increase. Of course in many ways, up is the only direction Husqvarna can go, after its purchase by Pierer Industrie AG. Still, Husqvarna’s figure of 30,700 sold motorcycles in 2016 is a marked improvement from the near 10,000 units it was producing while part of BMW Motorrad.

2017 Suzuki GSX-RR Debuts in Malaysia

Debuting this weekend in Malaysia, the ECSTAR Suzuki MotoGP team has unveiled its team and livery for the 2017 season, which will see Andrea Iannone and Alex Rins riding the update Suzuki GSX-RR race bike. Suzuki has already shown that it has a bike capable of hunting for podiums; and on its best days, it can be a race-winner as well. For the 2017 season though, the Japanese brand hopes to build upon its success in 2016. As such, the ECSTAR Suzuki team has high hopes with the arrival Andrea Iannone, hoping that “Maniac Joe” can add some more wins to Suzuki’s tally. Looking long-term too, the addition of Alex Rins could be strong investment by Team Manager Davide Brivio, with Rins being one of Moto2’s top talents.

OEMs Are Trying to Block “Right to Repair” Laws

Asphalt & Rubber readers should be familiar with how attempts have been made to use the Digital Millennium Right Act (DMCA) as means of limiting how you can work on your vehicles, including your motorcycle. These attempts first started in 2015, and were pushed heavily by John Deere and the automobile lobby. Thankfully, last year the the Librarian of Congress allowed exemptions for vehicles to be applied to the DMCA, which will be in effect for the next two years. Now, the Motorcycle Industry Council (MIC) – a group that represents the interests of motorcycle manufacturers in the United States – is putting pressure on state legislatures and encouraging them to block “Right to Repair” bills that would codify the exemptions made to the DMCA.

EBR Motorcycles Shutting Down, Yet Again

EBR Motorcycles is closing its doors…again. Yes, you heard that right. America’s superbike brand will be winding down its production operations, starting next week, and is looking for a strategic investor to takeover the brand. Liquid Asset Partners (LAP) attributes its decision to shutdown EBR Motorcycles to the company’s difficulty to secure new dealerships, and thus increase sales. As a result, LAP says that its production volume for 2016 and 2017 was below expectations. The company then finishes its explanation for closing EBR Motorcycles with the following line: “the combination of slow sales and industry announcements of other major OEM brands closing or cutting production only magnified the challenges faced by EBR.”

Zero Is Working on a Brammo-Killer for 2013

04/20/2012 @ 2:54 pm, by Jensen Beeler19 COMMENTS

The nearly two-year wait for the Brammo Empulse is nearly over, as the Ashland-based company is set to debut the Brammo Empulse and Brammo Empulse R in Los Angeles (and online) May 8th. It should come as no surprise then that the A&R Bothan spy network is picking up on murmurings from Zero Motorcycles, and that the Californian company is working on an Empulse-killer for the 2013 model year.

Said to be building a proper electric sport bike, as well as suitable electric dirt bike package, Zero is seemingly finally on the verge of sunsetting its current motorcycle designs for more mature motorcycle offerings, and is putting companies like Brammo and BRD squarely in its sights.

2012 Brammo Empulse R Technical Specifications Revealed

04/18/2012 @ 1:04 pm, by Jensen Beeler29 COMMENTS

Right on schedule, Brammo has released the technical specifications of the Brammo Empulse & Brammo Empulse R electric street bikes. Featuring a 54hp water-cooled Permanent Magnet AC (PMAC) motor, the Empulse will come with a 10 kWh (9.3 kWh nominal) battery pack, and of course the Oregonian company’s six-speed gearbox. With fully-adjustable Marzoochi front forks, a fully-adjustable Sachs rear shock, Brembo brakes, & Marchesini wheels, Brammo has included some nice kit on the Empulse, though the company hasn’t tipped off to what the “R” designation will mean for consumers.

Our best guess is the Brammo Empulse will be a naked version that is very similar to the Empulse prototype we’ve seen from day one, with some cosmetic updates of course, while the Brammo Empulse R will be a fully-faired sport bike that strikes a similar line to the Brammo Empulse RR electric race bike.

Asphalt & Rubber‘s Bothan spies report that the gearbox works incredibly well, allowing the Empulse to operate just like a standard street bike with shifting and gearing control. There’s still some debate as to whether electrics need trasmissions, let alone close-ratio six-speed transmissions, but we’ll leave that debate for another day.

Still not releasing any images of the new Empulse and Empulse R, Brammo will be taking the wraps off its latest bike on May 8th at an event to be held in Los Angeles. The unveiling will also be live-streamed on the web as well. Click after the jump for the full technical specifications of the 2012 Brammo Empulse R.

Don’t Call It Vaporware – Brammo Empulse Coming May 8th

04/11/2012 @ 12:57 pm, by Jensen Beeler7 COMMENTS

Taking nearly two years to go from vaporware to reality, Brammo has announced that its true second model in its lineup is finally ready for primetime. Set to be unveiled May 8th, with technical details to be released April 18th, the Brammo Empulse will finally become a consumer reality, as well as Brammo’s a six-speed gearbox.

Touting a 100 mph top speed and 100 mile range, the Brammo Empulse on paper should be a market-leading machine (the Zero S tops out at 88mph and 114 mile range). Though it will remain to be seen under what conditions those figures are achieved (Zero’s range figure is at in-town speeds only), as over-promising has been the calling-card of the electric motorcycle manufacturers thus far.

Brammo Empulse Spotted “Testing” Six-Speed Gearbox

01/03/2012 @ 4:03 pm, by Jensen Beeler38 COMMENTS

Teased, delayed, and dismayed, fans of the Empulse should be able finally to get their hands on the Brammo Empulse in 2012, as the Oregonian company has been busy finalizing the Empulse’s design and technical specifications for its street bike release. Rumored to incorporate the six-speed SMRE-designed integrated electric transmission (IET) found on the Brammo Engage and Brammo Encite, a video has cropped-up that shows a test mule Brammo Empulse with the IET gearbox fitted to it. Naturally one of the testing requirements is a fat parking lot burnout.

What Does a Record TTXGP Lap at Infineon Look Like?

05/23/2011 @ 6:29 pm, by Jensen Beeler19 COMMENTS

The 2011 TTXGP season-opener at Infineon Raceway got off to a less than enthralling start, with only four bikes showing up for racing on Saturday, and three bikes remaining for Sunday’s race. Nevertheless, the event was the first time we’ve gotten to see the Brammo Empulse RR in its race livery, and taking some laps in public. Though the racing wasn’t close, the shining star during the weekend was Steve Atlas taking the Brammo Empulse RR on an outright lap record for electrics at the Sonoma, California based track.

With a time of 1:55.15, Brammo is the team to beat currently, and there’s hope that Lightning, Mission Motors, and MotoCzysz will give the Oregonian company a run for its money later on in the season. Until those teams unveil their bikes in a race, Brammo retains the bragging rights to being the fastest on the track. Check out Brammo’s record run after the jump.

First Look: Brammo Empulse RR Race Bike for TTXGP

05/13/2011 @ 8:40 am, by Jensen Beeler9 COMMENTS

Sitting outside of Brammo HQ in Ashland, here’s the first photo of the Brammo Empulse RR in its 2011 TTXGP livery. The green, white, and black paint scheme is a welcomed change from the red we’ve seen on the Empulse RR in the past, and should make it easy to spot the Brammo Empulse RR at Infineon this weekend, as Steve Atlas will be vying for the top step against the other five bikes that will be on the grid.

As we head up to the Sonoma track for the weekend, Asphalt & Rubber should get some more glimpses of the electric race bike, and bring you the first photos of it lapping the raceway-formerly-known-as-Sears-Point. We should also be getting our first glimpses of the Lightning Motors machines, but unfortunately will only be seeing the Mission R in the paddock, as Mission Motors has decided not to race this weekend.

Source: Brammo

Brammo Empulse Delivery Delayed to 2012 – IET Coming?

05/06/2011 @ 5:00 pm, by Jensen Beeler13 COMMENTS

Our good friend Ted Dillard from The Electric Chronicles got an interesting email from Brammo CEO Craig Bramscher this past week, in which the Oregonian company stated that it will be pushing deliveries of the Brammo Empulse back yet another year to 2012, and then fairly bluntly hinted that the revamped Empulse would be fitted with the company’s newly licensed Integrated Electric Transmission (IET).

In his email to Dillard, Bramscher states that “Brammo teams and suppliers across the globe are working hard to deliver you a motorcycle of the level of quality Brammo riders have come to expect. We had a tough decision to make recently: Deliver the Empulse this riding season, or integrate our latest technology and deliver a superior bike in 2012. After much deliberation, we decided to be true to our values and build the best bike we can.”

Spy Shots: Brammo Empulse RR Testing at Thunderhill

01/28/2011 @ 4:37 pm, by Jensen Beeler11 COMMENTS

Yesterday was a sunny day in the San Francisco/Bay Area, with weather in the mid-60’s. Just recently getting my bike back from a tune-up, I was itching for a ride and decided to pack things up early for the day, and go for a quick jaunt up to Thunderhill Raceway to gatecrash Brammo’s latest testing session with the Empulse RR electric race bike (close-up shots from Laguna Seca last year here).

Using my best ear-to-ear smile at the front gate, I rode into the paddock to see Brammo’s Director of Product Development Brian Wismann shaking his head upon my arrival, and muttering something about someone posting the session’s schedule online. Always a good-sport, Wismann graciously allowed me to stick around for the remaining day’s sessions, while Brammo’s CEO Craig Bramscher definitively removed me from his Christmas card list (you’ll still get a card from me though Craig).

Video: Brammo Empulse RR Testing

11/29/2010 @ 4:19 pm, by Jensen Beeler13 COMMENTS

The guys up in Ashland have been busy testing their Brammo Empulse RR electric race bike. Taking some laps around Thunderhill Raceway, and hitting the curves around the Ashland area, Brammo’s Director of Product Development Brian Wismann was at the helm of the Empulse RR in these videos. Surely gearing up for the 2011 racing season, Brammo was testing the Empulse RR’s systems, and from the looks of it, the Empulse RR has some moves. Videos after the jump.

Video: Brammo Empulse 8.0 Flyby

09/17/2010 @ 3:17 pm, by Jensen Beeler5 COMMENTS

Brammo has just uploaded this video to its YouTube channel, showing the Brammo Empulse 8.0 ,with Brian Wismann on-board, passing by the camera on some undisclosed road. Electric fans, squeal with delight as you get your TIE Fighter sound effect for the day.