Has Ducati’s Success Flat-Lined?

The saying goes that one time is a fluke, two times is a coincidence, but three times…three times is a trend. Looking at Ducati’s last three years of sales (2012-2014), which spans only a 2% margin of growth, by definition one has to conclude that the Italian company is experiencing sales stagnation. Granted each of the last three years have been record years for the Italian motorcycle company’s sales figures, but each year has been a nudging over the last. Is all of this a sign that Ducati has lost its magic, seemingly during the leadership transition from Gabriele del Torchio to Claudio Domenicali? Or is there growth to be had from the Italian brand, now that it is owned by Audi AG? We examine that thought in more detail, after the jump.

Analyzing the MotoGP Michelin Tire Test

The departure of Bridgestone and the arrival of Michelin as the official tire supplier to MotoGP is an extremely delicate operation, in terms of marketing, tire development, and motorcycle set up. This posed problems for the Michelin test, held on the fourth day of the Sepang MotoGP test. After the factory test riders had tried the Michelins at the first Sepang test, it was the turn of the MotoGP regulars. With major money on the line, the PR gag-order was enforced rigidly, and observed religiously. No official times were released, nor made unofficially available by the teams. A range of times have seeped out from journalists present, but given that only a few laps were timed by a few people out of practice with using a stopwatch, those times can be taken as guidelines only.

Colin Edwards Part of MotoAmerica’s TV Team

MotoAmerica has announced its lineup of TV announcers for the series’ telecast on CBS Sports Network, and the trio is a mix of familiar faces. Motorcycle racing veteran Jonanthan Green will be calling the races from the booth (many World Superbike fans will recognize his voice), and the man helping Green analyze the race should sound familiar as well, as it will be MotoGP star and two-time WSBK Champion Colin Edwards. While the boys are in the booth, Crisy Lee will continue her role as pit lane reporter, something she did with AMA Pro Road Racing under the DMG administration. While CBS may have to hold its hand over the censor button on Colin’s microphone, we think that fans will be pleased with the Texas Tornado’s addition, and the insight he will bring as a veteran racer.

Ride Review: 2015 Yamaha YZF-R1 & R1M

The original R1 design focus was primarily for the street, however that has all changed for 2015, with Yamaha’s Engineer’s instructed to design a bike mainly for the track.
Thus, the 4.5km Brabham circuit provided a world-class test track for the 100 journos who descended from all over the globe to experience the 2015 Yamaha YZF-R1 and R1M for the first time. The diverse range of 18 corners, including one of the fastest turns in Australia, approached at nearly 300kmh, was perfect to test all the attributes of a new motorcycle. Our test group had some quick guys including Josh Brookes, Steve Martin, and Cam Donald, so there was no hanging about.

2015 Suzuki GSX-R1000 ABS Comes to America for $14,399

A late announcement to the Suzuki motorcycle lineup, the 2015 Suzuki GSX-R1000 comes with the banner headline of adding anti-locking brake system (ABS) and a bold new “Suzuki Racing Blue” graphics package (BNG) to the venerable superbike. The added safety of ABS is at least a welcomed change to the now seven-year-old model version of the Suzuki GSX-R1000. Meanwhile, the graphics package is designed to make a link between the GSX-R1000 and Suzuki’s MotoGP race bike, the Suzuki GSX-RR — even though the street bike pre-dates its racing counterpart all the way back to when Suzuki was last entered in the premier class.

Would You Buy This $280,000 Motorcycle?

We have seen a lot of limited-run motorcycles here at Asphalt & Rubber — some have been intriguing, and some have been…well, not. With exclusivity of course comes a price tag of sizable proportions, but it is rare that we see a motorcycle break into six-figures, let alone pass the quarter-million dollar mark. But here we are with the Yacouba Feline. We have featured the work of Yacouba Galle before, as the French designer has done a bit of work in the industry, including a bolt-on design kit for the MV Agusta Brutale, which he calls the Bestiale (a name that might make Anglophones cringe a little). Unlike the Bestiale though, the Feline is a full-on motorcycle, not just a kit…and if you like what you see, it is going to cost you a mint.

XXX: The 2015 Yamaha YZF-R1 World Endurance Race Bike is Pure Sex…with a Headlight

The long-winded “Yamaha France GMT 94 Michelin Racing” team is ready for FIM Endurance World Championship action this year, especially with the all-new 2015 Yamaha YZF-R1 motorcycle. The new R1 offers state-of-the-art electronics, as well as near-200hp from its crossplane four-cylinder engine, and the French team is looking to capitalize on those improvements in the EWC for 2015. Yamaha France took the 2014 title in a convincing fashion, so it will be interesting to see what riders David Checa, Kenny Foray, and Mathieu Gines can accomplish with their new toy. We’ve got a bevy of high-resolution photos for you, after the jump.

Not-A-Review: 2015 MV Agusta Motorcycles

As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery. I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst. Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

Analyzing The Ducati Desmosedici GP15

Anyone watching the presentation of Ducati’s 2015 MotoGP bike will have learned two Italian phrases: “Emozionante” and “tanto lavoro”. Both were extremely apt. Getting from where Ducati was to where it is now with the Desmosedici GP15 had needed “tanto lavoro”, a lot of hard work, and they still have “tanto lavoro” ahead of them. The results were “emozionante”, a fantastic word nearer to exciting than emotional. But both exciting and emotional were apt phrases. The sense of eagerness was palpable among Ducati staff at Bologna on Monday. For good reason, the GP15 presented in a long, loud, and rather meandering show is radically different from what came before.

Some Thoughts on MV Agusta & A Story About Two Letters

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1″ of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.

Valentino Rossi All Dressed Up for Work at Ducati Corse – Finally Talks on the Ducati Desmosedici GP11

01/11/2011 @ 3:36 am, by Jensen Beeler17 COMMENTS

Holding a press conference this morning at the Wrooom media event in the Dolomite Mountains, Valentino Rossi finally got a chance to officially talk to the press about his experience testing the Ducati at Valencia late last year, and his general impressions on riding with Ducati Corse. Commenting that “the Ducati is different from all the other bikes, it’s a proper prototype, the concept is different from the Japanese factories,” Rossi went on to explain that “you need a bit of a ‘dirtier’ style to ride the Desmosedici.”

In addition to his thoughts, official photos of Rossi’s leathers (Nicky Hayden’s as well, but to less fanfare) have been released by Ducati Corse, which see Rossi’s neon yellow color scheme mixed in with the red and white of Ducati Corse. The clashing colors might not please the aesthetically critical, but we have a feeling people will get used to the arrangement. Photos of the GP11’s race livery are expected tomorrow (Wednesday).

Valentino Rossi’s Laguna Seca Helmet

07/24/2010 @ 12:27 pm, by Jensen Beeler2 COMMENTS

Just as Fiat-Yamaha will be running special race livery this weekend, Valentino Rossi had some one-off paint work done to his helmet for MotoGP’s race at Laguna Seca. For Fiat-Yamaha, the Laguna Race livery consists of the faces of 500 fans who submitted their photos to the race team, but on Rossi’s helmet you’ll find the people that help him go fast: his team.

You can also find Rossi’s dogs near the back, and while it hasn’t been confirmed…the fellow above the AGV on the front looks a lot like Ron Jeremy (whoever that is).

Photo: © 2010 Scott Jones Photography

Rossi’s Custom Helmet at Mugello – The Jolly Joker

06/07/2010 @ 6:02 pm, by Jensen Beeler4 COMMENTS

Overshadowed by Rossi’s highside and subsequent injury, one thing we missed at Mugello (besides the Italian himself) was Rossi’s traditional custom helmet for the Italian GP. Always one to pander to the home crowd, Rossi has made it a tradition to have a special helmet designed for when he races at Italian tracks (with Mugello in particular), and this year was no different.

AGV Opens Up Customizable “Scream” Helmet Site

01/30/2010 @ 1:26 pm, by Jensen Beeler3 COMMENTS

Valentino Rossi made quite the scream with his face helmet at Mugello back in 2008. With all the buzz it created, AGV brought out a limited edition version replica of Rossi’s lid to the market in 2009. Now it’s 2010, and AGV has decided to spread the customized lid to everyone else, with a personalized touch. Opening up valentinosface.com, AGV has created a website where you can put your own mug on Rossi “Scream” rep, and have the helmet shipped directly to you from AGV.

Rossi Continues Special Mugello Helmet Tradition

05/30/2009 @ 9:50 pm, by Jensen Beeler1 COMMENT

valentino-rossi-helmet-mugello

Keeping with his personal tradition of having a special edition helmet while racing at Mugello, Valentino Rossi released a new lid at Friday’s Free Practice session. This year’s edition can be considered an answer to last year’s “scream” helmet, with Rossi replacing his face with his hands.

This year’s theme features Valentino’s gloved hands holding the side of this his head/helmet. On the back of the helmet, Rossi’s two bulldogs Cesare and Cecilia are featured with their paws also on their heads.

For Rossi right now, Mugello feels like more show than go, with the MotoGP Demi-God qualifying only 4th in today’s session.

AGV Adds Rossi Replica Helmet

12/10/2008 @ 2:59 pm, by Jensen Beeler1 COMMENT

Rossi pulled no punches this year at Mugello when he debuted his customary custom helmet design for the home venue race. Emblazoned with a picture of his own face, wide-eyed and mouth agape, the design was the talk of the paddock, and a sight to be seen as he put his head down around the chicanes and straight-aways. 

Because of all the attention this helmet created, AGV is now offering a limited edition replica of Rossi’s likeness in their top-of-the-line GP-Tech series of motorcycle helmets. The helmet features all the usual GP-Tech bells and whistles, including a carbon-Kevlar shell construction.

Source: AGV

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