The Differences Between Two Endurance Racing Yamahas

If you haven’t already drooled over the photos of the GMT94 Yamaha YZF-R1, we recommend doing so. The French outfit is fresh off a race win in Portimao, and a strong contender for the FIM Endurance World Championship (EWC) title. Yamaha has two factory-supported teams though, the second being the Yamaha Austria Racing Team (YART), which won the Endurance World Championship in 2009, and is always a force to be reckoned with. What has always struck me though, is how different the two teams build their bikes, despite starting with the same platform: the Yamaha YZF-R1. Today, I want to illustrate some of those changes, so we can enjoy the subtleties of the French and Austrian teams.

Australia Considers TT-Style Road Race near Sunshine Coast

It seems appropriate that just a week after the Isle of Man TT, we should be talking about efforts in Australia to host a similar event. Dubbed the Sunshine Coast International TT (SCTT), the 29.2-mile race would center off of Australia’s Sunshine coast, near Brisbane, and could potentially bring in $8.5 million to the local economy. The Sunshine Coast is already a popular destination for motorcyclists, among other types of tourists who flock to the area’s beaches and other topography. While we have seen other proposals interested in taking the Isle of Man TT formula abroad, some at the whim of the Isle of Man government, the SCTT seems to have some legs, with two public hearings on the subject already held with locals and interested outsiders.

2017 Husqvarna FS 450 Puts the “Super” in Supermoto

The 2017 Husqvarna FS 450 is the most advanced factory-built supermoto on the market, full stop. That’s not exactly saying much, considering there are few factory-built supermotos on the market these days, but that doesn’t make the Husqvarna FS 450 any less impressive…nor does it make our desire to have one, any less. A refinement to the machine we saw debut last year, the 2017 Husqvarna FS 450 sees the Swedish supermoto upgraded with air forks, proper traction control, and a list of other enhancements that will help you demolish your local kart track. While not officially listed on Husqvarna North America’s website, American riders looking for some supermoto in their garage should be able to make arrangements at their local Husqvarna dealership.

Tasty Bits, Courtesy of the GMT94 Yamaha EWC Team

I was reminded by a recent post on Racing Café about the FIM Endurance World Championship, which despite being headed to its third round of the season (at Suzuka), is fairly wide open Championship for its top teams. The Suzuka 8-Hour is sure to disrupt the field even more though, as the track’s specialty outfits often out-class the EWC regulars. This means fewer points will be taken home for the factory teams, which only adds more credence to the FIM Endurance World Championship going to down to the season-closer, at the Oschersleben 8-Hour in Germany. To help fuel the fire of interest in endurance racing, today we bring you some high-resolution photos of the French-based factory-backed Yamaha, the GMT94 Yamaha Official EWC Team.

Millions of Motorcyclists Hacked in VerticalScope Breach

If you have ever joined a motorcycle forum, you should probably change all your passwords – right now. This is because VerticalScope, a Canadian company that owns the vast majority of motorcycle web forums (among other types of sites), is reporting that its servers were breached back in February, resulting in data the of 45 million users being compromised. As our friends at Canada Moto Guide pointed out, VerticalScope isn’t the most recognized name in the motorcycle industry, but they are a major player in the space with their holdings in forum communities. Asphalt & Rubber readers will surely recognize their top web property for motorcycles though, the aptly named Motorcycle.com.

Audi Says “Ducati is NOT FOR SALE”

After much buzz and fanfare regarding the future of Volkswagen, which in-turn called into question the future of Ducati, today we finally get a glimpse into how VW is going to soldier forth from the fallout of its “Dieselgate” scandal. Instead of announcing how the company was going to restructure itself, and review its current business holdings and ventures, as was reportedly widely in financial circles, instead today saw Volkswagen strongly staking its future in electric and autonomous cars. For Ducatisti, some good news does emerge, as Ducati certainly won’t be leaving its home in the Volkswagen Group. To drive that point further, a Ducati representative confirmed to A&R the words of Audi Chairman Rupert Stadler, who said emphatically that “Ducati is NOT FOR SALE”.

California Lane-Splitting Bill Moves Forward

California just moved closer to codifying lane-splitting in its vehicle code, as California Assembly Bill 51 (AB 51) just passed the California State Senate Transportation Committee, with a 11-0 vote. This means that AB 51 now will go before the State Senate Appropriations Committee, before it can be presented to the Senate floor. For those who don’t recall AB 51, the bill aims to codify lane-splitting into the California Vehicle Code, and the bill expressly permits state actors, like the California Highway Patrol (CHP), in developing and teaching educational guidelines for safe lane-splitting. California is America’s playground for motorcyclists, namely in that The Golden State permits motorcycles to split lanes between cars.

Ducati Debuting Two New Bikes at World Ducati Week

If you’re attending this year’s World Ducati Week, then you’re in for a treat, as Ducati is set to debut two new bikes at the gathering in Misano. Details are thin at the moment, but we do know that one of the machines will be a limited-edition motorcycle that celebrates Ducati’s 90th anniversary. Meanwhile the other bike is a new model to the Ducati range, which will be shown in a “closed room” setting as a sort of sneak peak before its official launch. The latter model is rumored heavily to be a large-displacement Scrambler model, with engine sizes of 1,000cc to 1,200cc being banded about. Loyal Ducatisti will remember that the first modern Ducati Scrambler debuted at World Ducati Week in a similar fashion, so there’s some precedent for the line to continue the trend of special “preview” events.

Suzuki’s Electric “Grom Killer” Coming to Market?

When the Honda Grom debuted in 2013, the other Japanese manufacturers took note. The first copycat was Kawasaki, which earlier this year debuted the Kawasaki Z125 Pro, but we shouldn’t forget the fact that Suzuki brought out its EXTRIGGER concept at the 2013 Tokyo Motor Show, as well. Listening to our calls, the Suzuki EXTRIGGER coming to market seems to be getting more likely now, as Suzuki has filed for patents in the China, Europe, and the United States for the plucky electric machine. Just in time, to battle with the freshly updated Honda Grom. With the Honda Grom showing great sales success and the Kawasaki Z125 Pro debuting to favorable reviews, there appears to be a demand for small unassuming motorcycles in markets that are normally dominated by big-displacement machines.

Indian Motorcycle Returns to Flat Track Racing

AMA Pro Flat Track is heating up. First, it was Harley-Davidson announcing its first flat track race bike in 44 years, the Harley-Davidson XG750R. And now, we get word that Indian Motorcycle is set to compete as well, debuting today a purpose-built v-twin engine for the job. The Indian Scout FTR v-twin engine is a 750cc liquid-cooled four-valve lump that is specifically designed for flat track racing. Using a specially built chassis, Indian aims to compete in AMA Pro Flat Track, with Jared Mees serving for now as the company’s test rider. Indian says it will compete at a single 2016 event, which is still to be announced, before going after the 2017 AMA Pro Flat Track title in full. Presumably Mees will headline that effort as well, which if the case, should make Indian’s entry a very potent one.

Do You Have 20/20 Vision?

01/11/2012 @ 12:27 pm, by Jensen Beeler8 COMMENTS

Because motorcycles can move from lane to lane with ease, and even vary their position in a single lane with regularity, motorcyclists are sadly hard to spot when automobile drivers are accustomed only to looking out for larger slow-to-move cars that take up an entire lane’s width. Yes, as motorcyclists we impose a special duty on automobile drivers, a duty which more often than not gets pushed back onto us. This then requires motorcyclists to ride defensively. It requires us to assume a cage doesn’t see us, and is gong to move into our lane.

Nissan Responds Over Juke Commercial Controversy

09/09/2011 @ 11:32 am, by Jensen Beeler20 COMMENTS

After an outpouring of criticism of its Nissan Juke commercial, it looks like someone at the Japanese company has yanked its videos of the motorcycle-eating CUV from the internet. With the videos on YouTube and Vimeo now set to “private” and requiring a password to watch, it would seem that Nissan wisely doesn’t want you to see one of its latest promotions of the Juke, where a computer animated version of the Nissan Juke turns the tables on the “predatory” motorcycles, and hunts them down by running-over the motorcyclists. The pièce de résistance to this motorcyclist massacre is that the Juke’s motorcycle-inspired center console is in fact a trophy from one of the CUV’s many kills from the video. We seriously couldn’t make this up if we tried, and yet that very storyboard somehow made its way through an ad agency pitch.

Getting a proper roasting here at Asphalt & Rubber, we can only imagine that the frustration vented by motorcyclists in our comments showed a glimpse into the emails that Nissan recieved from the advertisement. Luckily one of our readers here at A&R shared with us the response they got from Nissan Canada, the branch responsible for the online Nissan Juke campaign in question. The reply confirms that the videos are in the process of being removed, though we’re not sure the duration of the campaign, nor its “super-natural” fell has much relevancy to the situation, and it certainly does not ease the fact that Nissan is showing an automobile maliciously run-over motorcyclists.

Considering that many of the members of the motorcycle community can share a common story about how a negligent or road-raged driver has nearly run them of the road (or worse, succeeded in that endeavor), we stand behind our position that Nissan probably could have picked a better way to make references to motorcycling-inspired design elements than what the company produced in this “trophy” storyline. A copy Nissan Canada’s response, with redacted names, is after the jump.

Video: Stay a Hero, Stay Safe

06/13/2011 @ 6:02 pm, by Jensen Beeler7 COMMENTS

It seems more often than not, the video advertisements we feature here on Asphalt & Rubber are examples of what is wrong with marketing in the motorcycle industry. However every once and a while, we get a gem like this safety campaign for The Sussex Safer Roads Partnership, which was done by director Daniel Cox , the maker of a similar car campaign that was quite the rage in the advertising world.

The best part about this ad is that it centers around a little boy who seeS the motorcycle of his father, and wants to share in that experience. In a way, a lot of us are like little boys when we get on our bikes, and there certainly is a captivating element with motorcycles and small children. It just makes the imagery seem more fitting, and then there is of course the whole rolemodel message. It’s good heartfelt stuff, and it’s waiting for you right after the jump.

Video: Casey Stoner Helps Hock Some Hondas

05/09/2011 @ 8:54 am, by Jensen Beeler7 COMMENTS

It’s been a while since we had a motorcycle advert to critique, but with the thawing of winter’s ice, we should have a plethora of videos to show in the coming motorcycle friendly months. First up for the new riding season is Honda with this CBR1000RR ad that features MotoGP star Casey Stoner, and what appropriately looks to be Oz’s Repsol Honda Casey Stoner race replica that he is riding.

As far as motorcycle marketing goes, this clip is a pretty good effort by Honda Australia. Star GP rider, good production quality, and a demand generation focus all make for a compelling advert. Honda will need all the help it can get though, as it’s hard to sell the same bike that’s been out for four years, albeit with some fresh paint and some minor tweaks here and there.

In a market segment where dyno graphs and high-tech gizmos rule the sales sheet, here’s to hoping that quality in adverts can make up for quantity on the dynamometer in the Land of Kangaroos. Check it out after the jump and let us know what you think.

I Think They’re Selling Gasoline…

04/01/2011 @ 4:09 pm, by Jensen BeelerComments Off on I Think They’re Selling Gasoline…

Repsol Honda has debuted a new advertisement to go in-line with the MotoGP Championship stopping in Jerez, Spain this weekend. Drawing on the petroleum company’s sponsored riders in GP racing, we see Casey Stoner, Dani Pedrosa, Andrea Dovizioso, and Marc Márquez making an appearance for their benefactor. We can only imagine the acting direction that must have been given to the riders for this video: “Marc, you’re the youngest so no talking and only use your hands. Dani, divide a really big number by another really big number while staring off into space. Andrea, you’re hot, so very, very, very hot…do something about it. Casey, you’re a sweaty boy, and everyone knows it.”

While we don’t speak a lot of Spanish here in the A&R office, we imagine the real message here is about teamwork, winning, and using Spanish gasoline…at least that’s what we’re hoping for, and that this is not the making of a motorcycle-themed boy band music video. Honestly though, it’s a pretty cool video with the slow-motion shots, and luckily for Repsol it looks like they have a good chance of being on the podium this weekend to go along with this campagin. Check out the making of this video after the jump, as it looks like there’s some A-quality footage still to be used. Do we smell a sequel coming on?

“Crash Proof” Motorcycle Hoax Video Revealed

03/15/2011 @ 9:50 am, by Jensen Beeler9 COMMENTS

You’ve likely seen the video where a “crash proof” motorcycle, which has rider detection aids on-board, gets plowed by a truck as it enters the highway. If you haven’t seen this video, well…we just sorta ruined it for you, and we’re going to ruin it some more for the rest of you who thought it was real, as the group behind the video’s making has finally stepped forward, and revealed it was all a hoax to get you thinking about rider safety.

Produced by the Thames Valley Safer Roads Partnership (TVSRP), as part of the Safer Rider campaign, the locale has been trying to make riders in their 30’s and 40’s aware of the area’s high casualty rate on the roadway. “Our aim was to produce a video that encouraged people to discuss the attitudes and ability involved when riding a motorcycle and for it to spread virally within the motorcycle community,” said Craig McAlpine of TVSRP.

Caution: Smoking May be Hazardous to Your Health

12/29/2010 @ 12:03 pm, by Jensen Beeler5 COMMENTS

Pirelli (makers of the 2011 Pirelli Calendar) and the Italian arm of ad firm Y&R (the NY arm of Y&R did the Xerox/Ducati ad set) want you to know that smoking can be hazardous to your health. Playing off the Surgeon General warning labels found on cigarette packages, Pirelli’s new ads show a motorcycling protagonist full of gusto putting one of his Italian doughnuts to good use with a puff of smoke and a mighty burnout (we’re working on our ad copy hyperbole).

There’s some good play on words going on here, which Y&R has put to good use with motorcycling imagery. We especially like the line “smoking can cause circulation problems” as the photo focuses on the time-warped spinning tire, while the “protect chicks: don’t make them breathe your smoke” seems a bit more pedestrian and blunt. Good photography, a hot custom bike, clever ad work. Chalk up a win for Pirelli (more photos after the jump).

Video: Ducati Helps Xerox Sell Some Copiers

09/09/2010 @ 11:46 am, by Jensen Beeler2 COMMENTS

Xerox essentially foots the bill for Ducati’s World Superbike racing adventures, so it’s not surprising that the company, whose name is synonymous with photocopying, would like to capitalize on that relationship. It’s hard to imagine how one can make an intriguing commercial about xeroxing some documents (see what we did there?), which may be why Rochester-based brand is involved with WSBK in the first place, as the company has tapped its relationship with Ducati to help sell some copy machines. The result is an actually semi-engaging ad, but we’re just not sure what Xerox is going to do next year. Video after the jump.

Splitsville: Ad Agency Carmichael Lynch & Harley-Davidson to Part Ways

08/31/2010 @ 7:52 pm, by Jensen Beeler18 COMMENTS

Carmichael Lynch, the ad agency behind Harley-Davidson’s “Screw it, Let’s Ride” campaign, has just announced that it will be parting ways with the Milwaukee motorcycle manufacturer. In a pair of “it’s not you, it’s me” press releases, the two companies, which have partnered together for the past 31 years, cite different reasons for their mutual departures.

Harley-Davidson CMO Mark-Hans Richer said in the company’s statement that, “our strategies have been moving away from a singular consumer target and a one-size-fits-all agency solution. Rather than accept this new reality, Carmichael Lynch chose a different path and we respect that.” Meanwhile according to Advertising Age,  President of Carmichael Lynch Doug Spong said that, “Our agency leadership came to the consensus that we’ve taken the Harley-Davidson brand as far as we can. It’s in our best interest to part ways.”

We just think that Harley-Davidson is on Step 1 of our three part strategy on How to Save Harley-Davidson.

Harley Continues to Chase a Younger Audience

08/24/2010 @ 8:05 am, by Jensen Beeler38 COMMENTS

We’ve gotten more than a few emails from readers between the ages of 18-30 saying they’ve been approached at motorcycling events by market research company representatives working for Harley-Davidson. In conjunction with beefing up its Sportster line-up (the goto motorcycle at Harley-Davidson for catering to Gen-Y/X riders) with more youth-oriented motorcycles, Harley-Davidson is clearly trying to latch onto a new generation of rider.

Looking for the next generation of rebels, Harley’s focus lately has been on the skateboarding inclined, hoping perhaps that the demographic’s lifestyle of “skateboarding is not a crime” is a value that transfers over easily to two-wheeled transportation. Of course this marketing effort wouldn’t be complete without a new ad campaign, and Harley is clearly making ads for the customer it wants, not the customer it has.

Giving credit where credit is due, this is one of the better ads to come out of the Milwaukee brand. Check the video out after the jump, and note how many times you see a woman behind the handlebars.