Official Details & Photos of the 2016 Honda Africa Twin

Honda has officially dropped details and photos on its highly anticipated adventure-tourer, the 2016 Honda Africa Twin. A continuation of the legacy by the same name, the new Honda Africa Twin is an off-road focused machine that will go head-to-head with the big ADV bikes already on the market. Built around a 998cc parallel-twin engine, which makes 94hp and 72 lbs•ft of torque, the Africa Twin tips the scales at the curb at 503 lbs (standard model, first photos after the jump) / 534 lbs (DCT/ABS models, shown above). What we think ADV riders will come around to is Honda’s off-road built dual-clutch transmission, which will have the benefit of making shifts while out of the saddle much easier, and giving clutch-free operation, much like a Rekluse clutch.

Gear Review: Arai Corsair-X Helmet

When it comes to helmet brands, Arai Helmet is perhaps one of the best known in the business; and when it comes to the Japanese company’s flagship model, the track-focused Corsair reigns supreme. So, it’s a big deal when Arai decides to update its ready-to-race helmet offering, creating the Arai Corsair-X in the process. This week, we got to test the new Corsair-X in the flesh, spending a full-day riding at Thunderhill Raceway in Willows, California on Monday — melting away in the 104°F heat — as well as riding around my new hometown of Portland, Oregon. So let’s cut the fluff, breakdown what’s new with the Corsair-X, and talk about what our impressions are of this top-of-the-line helmet.

Honda Africa Twin Specs Leaked with Hi-Res Photo

Last night we brought you a leaked video of the new Honda Africa Twin, which revealed the off-road oriented adventure bike in all its glory. Today, we get to see the leaked specs of the Honda CRF1000L (the model designation of the Africa Twin), along with what looks like an official high-resolution photo. The spec-sheet for the Africa Twin has long been something of interest for ADV fans, with the obvious questions being 1) how much horsepower will it make? and 2) how much will it weight. The answers are 94hp, and 458 lbs dry (467 lbs with ABS, 489 lbs with DCT).

Finally, Here is the Honda Africa Twin in All Its Glory

Honda has been teasing a six-part video series about the Honda Africa Twin, and the final installment has just leaked onto the internet. As you would expect, the video finally gives us the full monty on what the Honda CRF1000L will look like, along with some great action footage. Perhaps even better, the final installment of Honda’s video series also features a very interesting discussion with HRC riders, Honda engineers, and stakeholders to the Africa Twin brand. The discussion is very insightful to the development of the 1,000cc adventure bike platform, including off-roading’s first dual-clutch transmission (DCT).

New Kawasaki Ninja ZX-10R Coming for 2016

Superbike fans should rejoice to the news that Kawasaki has an all-new ZX-10R in the works for the upcoming model year. The news comes from Germany’s reliable Speedweek publication, which interviewed Guim Roda, the Team Manager of Kawasaki’s World Superbike racing effort. Talking to Speedwekk, Roda said “we will have a new Kawasaki ZX-10R in 2016. The concept will be the same but, with some details and changes, it will be even more competitive. Given that the current rules are very restricted, the motorbikes have to be developed with an eye on the sport. We are heading on a path that Aprilia, Ducati and BMW have already taken for this year by bringing out new bikes.”

SCTA Cancels Bonneville Speed Week, Again

Bad news continues from the Bonneville Salt Flats, as the SCTA has officially cancelled its upcoming Speed Week event — an event that was cancelled last year as well. As we reported earlier, Speed Week was put into serious doubt because of the conditions of the salt flats, which were shown to have a thin salt layer and wet/muddy conditions that made the historic site unsuitable for land speed racing. Spending Tuesday morning at Bonneville looking for a suitable stretch of salt for a 2.25-mile course, SCTA President/Race Director Bill Lattin & the BNI Chairman Roy Creel deemed the conditions unsafe for a race course, and thus dashed any hopes of the event being salvaged.

Rumors: Ducati 1299 Streetfighter & New Engine Coming?

If you believe everything you read on the internet, then surely you know that Ducati is allegedly getting ready to release a Panigale-based Streetfighter in the next few months. Another potent rumor making the rounds is that Ducati is working on a totally new v-twin engine, which will meet Euro 4 emission standards. The first rumor got its start from Visordown, which says that it has received an invitation for press launch in September that will consist of “a track test for a road bike.” The second rumor comes from Moto-Station, with the French site getting word from a source that Ducati has an all-new Euro 4 compliant engine that it will debut at EICMA this November. They go on to speculate that the engine could have Ducati Variable Timing (DVT), and would fit a sport-touring bike.

More Details on the Husqvarna 701 Supermoto

Husqvarna is getting ready to unleash a 690cc supermoto on the world, in case you’ve missed the Swedish brand’s marketing campaign and dedicated website. Unsurprisingly, the bike is based off a comparable KTM model, though that’s not to say the folks at Husky haven’t improved on the KTM 690 Duke for their purposes. (Re-)Releasing some tech details this week, we again know that the Husqvarna 701 will feature a ride-by-wire throttle (with three engine maps), slipper clutch (because supermoto), premium WP suspension, and what Husqvarna calls “Supermoto ABS” that is really the Bosch 9.1 MP race ABS, which allows one to still lock-up the rear wheel while the front wheel engages the ABS.

MotoGP: Forward Racing Boss Arrested

The Forward Racing team faces an uncertain future. On his return from the German round of MotoGP at the Sachsenring, Forward Racing boss Giovanni Cuzari was arrested by the Swiss authorities on charges of suspected corruption of a public official, and money laundering through sponsorship activities. Cuzari remains under arrest, and is expected to face a hearing on Friday or Saturday. That hearing will determine whether Cuzari will be released, or will have to remain under arrest while the investigation continues. At the heart of the case are allegations that the head of the Ticino tax inspectorate, Libero Galli, accepted bribes in return for special treatment by the Swiss tax authorities. Libero is charged with abuse of authority, passive corruption and improper application of fiscal regulations.

Three New 1,000cc MV Agusta Motorcycles Coming for 2016

We have mentioned already that MV Agusta is getting ready to make an all-new F4 superbike, and from which a new liter-displacement Brutale as well. Today, we get the first official word of these new machines, as Giovanni Castiglioni confirmed the new models at the company’s “Friends of Claudio” yearly gathering. For bonus points, Castiglioni also mentioned that a third “crossover” model would be coming from the Italian brand, making for three all-new 1,000cc models from MV Agusta for 2016. This announcement should be welcomed news for Italian motorcycle fans, as MV Agusta’s four-cylinder offerings have certainly stagnated, while its three-cylinder models have gotten all the attention from the press and riding public.

Do You Have 20/20 Vision?

01/11/2012 @ 12:27 pm, by Jensen Beeler8 COMMENTS

Because motorcycles can move from lane to lane with ease, and even vary their position in a single lane with regularity, motorcyclists are sadly hard to spot when automobile drivers are accustomed only to looking out for larger slow-to-move cars that take up an entire lane’s width. Yes, as motorcyclists we impose a special duty on automobile drivers, a duty which more often than not gets pushed back onto us. This then requires motorcyclists to ride defensively. It requires us to assume a cage doesn’t see us, and is gong to move into our lane.

Nissan Responds Over Juke Commercial Controversy

09/09/2011 @ 11:32 am, by Jensen Beeler20 COMMENTS

After an outpouring of criticism of its Nissan Juke commercial, it looks like someone at the Japanese company has yanked its videos of the motorcycle-eating CUV from the internet. With the videos on YouTube and Vimeo now set to “private” and requiring a password to watch, it would seem that Nissan wisely doesn’t want you to see one of its latest promotions of the Juke, where a computer animated version of the Nissan Juke turns the tables on the “predatory” motorcycles, and hunts them down by running-over the motorcyclists. The pièce de résistance to this motorcyclist massacre is that the Juke’s motorcycle-inspired center console is in fact a trophy from one of the CUV’s many kills from the video. We seriously couldn’t make this up if we tried, and yet that very storyboard somehow made its way through an ad agency pitch.

Getting a proper roasting here at Asphalt & Rubber, we can only imagine that the frustration vented by motorcyclists in our comments showed a glimpse into the emails that Nissan recieved from the advertisement. Luckily one of our readers here at A&R shared with us the response they got from Nissan Canada, the branch responsible for the online Nissan Juke campaign in question. The reply confirms that the videos are in the process of being removed, though we’re not sure the duration of the campaign, nor its “super-natural” fell has much relevancy to the situation, and it certainly does not ease the fact that Nissan is showing an automobile maliciously run-over motorcyclists.

Considering that many of the members of the motorcycle community can share a common story about how a negligent or road-raged driver has nearly run them of the road (or worse, succeeded in that endeavor), we stand behind our position that Nissan probably could have picked a better way to make references to motorcycling-inspired design elements than what the company produced in this “trophy” storyline. A copy Nissan Canada’s response, with redacted names, is after the jump.

Video: Stay a Hero, Stay Safe

06/13/2011 @ 6:02 pm, by Jensen Beeler7 COMMENTS

It seems more often than not, the video advertisements we feature here on Asphalt & Rubber are examples of what is wrong with marketing in the motorcycle industry. However every once and a while, we get a gem like this safety campaign for The Sussex Safer Roads Partnership, which was done by director Daniel Cox , the maker of a similar car campaign that was quite the rage in the advertising world.

The best part about this ad is that it centers around a little boy who seeS the motorcycle of his father, and wants to share in that experience. In a way, a lot of us are like little boys when we get on our bikes, and there certainly is a captivating element with motorcycles and small children. It just makes the imagery seem more fitting, and then there is of course the whole rolemodel message. It’s good heartfelt stuff, and it’s waiting for you right after the jump.

Video: Casey Stoner Helps Hock Some Hondas

05/09/2011 @ 8:54 am, by Jensen Beeler7 COMMENTS

It’s been a while since we had a motorcycle advert to critique, but with the thawing of winter’s ice, we should have a plethora of videos to show in the coming motorcycle friendly months. First up for the new riding season is Honda with this CBR1000RR ad that features MotoGP star Casey Stoner, and what appropriately looks to be Oz’s Repsol Honda Casey Stoner race replica that he is riding.

As far as motorcycle marketing goes, this clip is a pretty good effort by Honda Australia. Star GP rider, good production quality, and a demand generation focus all make for a compelling advert. Honda will need all the help it can get though, as it’s hard to sell the same bike that’s been out for four years, albeit with some fresh paint and some minor tweaks here and there.

In a market segment where dyno graphs and high-tech gizmos rule the sales sheet, here’s to hoping that quality in adverts can make up for quantity on the dynamometer in the Land of Kangaroos. Check it out after the jump and let us know what you think.

I Think They’re Selling Gasoline…

04/01/2011 @ 4:09 pm, by Jensen BeelerComments Off on I Think They’re Selling Gasoline…

Repsol Honda has debuted a new advertisement to go in-line with the MotoGP Championship stopping in Jerez, Spain this weekend. Drawing on the petroleum company’s sponsored riders in GP racing, we see Casey Stoner, Dani Pedrosa, Andrea Dovizioso, and Marc Márquez making an appearance for their benefactor. We can only imagine the acting direction that must have been given to the riders for this video: “Marc, you’re the youngest so no talking and only use your hands. Dani, divide a really big number by another really big number while staring off into space. Andrea, you’re hot, so very, very, very hot…do something about it. Casey, you’re a sweaty boy, and everyone knows it.”

While we don’t speak a lot of Spanish here in the A&R office, we imagine the real message here is about teamwork, winning, and using Spanish gasoline…at least that’s what we’re hoping for, and that this is not the making of a motorcycle-themed boy band music video. Honestly though, it’s a pretty cool video with the slow-motion shots, and luckily for Repsol it looks like they have a good chance of being on the podium this weekend to go along with this campagin. Check out the making of this video after the jump, as it looks like there’s some A-quality footage still to be used. Do we smell a sequel coming on?

“Crash Proof” Motorcycle Hoax Video Revealed

03/15/2011 @ 9:50 am, by Jensen Beeler5 COMMENTS

You’ve likely seen the video where a “crash proof” motorcycle, which has rider detection aids on-board, gets plowed by a truck as it enters the highway. If you haven’t seen this video, well…we just sorta ruined it for you, and we’re going to ruin it some more for the rest of you who thought it was real, as the group behind the video’s making has finally stepped forward, and revealed it was all a hoax to get you thinking about rider safety.

Produced by the Thames Valley Safer Roads Partnership (TVSRP), as part of the Safer Rider campaign, the locale has been trying to make riders in their 30’s and 40’s aware of the area’s high casualty rate on the roadway. “Our aim was to produce a video that encouraged people to discuss the attitudes and ability involved when riding a motorcycle and for it to spread virally within the motorcycle community,” said Craig McAlpine of TVSRP.

Caution: Smoking May be Hazardous to Your Health

12/29/2010 @ 12:03 pm, by Jensen Beeler5 COMMENTS

Pirelli (makers of the 2011 Pirelli Calendar) and the Italian arm of ad firm Y&R (the NY arm of Y&R did the Xerox/Ducati ad set) want you to know that smoking can be hazardous to your health. Playing off the Surgeon General warning labels found on cigarette packages, Pirelli’s new ads show a motorcycling protagonist full of gusto putting one of his Italian doughnuts to good use with a puff of smoke and a mighty burnout (we’re working on our ad copy hyperbole).

There’s some good play on words going on here, which Y&R has put to good use with motorcycling imagery. We especially like the line “smoking can cause circulation problems” as the photo focuses on the time-warped spinning tire, while the “protect chicks: don’t make them breathe your smoke” seems a bit more pedestrian and blunt. Good photography, a hot custom bike, clever ad work. Chalk up a win for Pirelli (more photos after the jump).

Video: Ducati Helps Xerox Sell Some Copiers

09/09/2010 @ 11:46 am, by Jensen Beeler2 COMMENTS

Xerox essentially foots the bill for Ducati’s World Superbike racing adventures, so it’s not surprising that the company, whose name is synonymous with photocopying, would like to capitalize on that relationship. It’s hard to imagine how one can make an intriguing commercial about xeroxing some documents (see what we did there?), which may be why Rochester-based brand is involved with WSBK in the first place, as the company has tapped its relationship with Ducati to help sell some copy machines. The result is an actually semi-engaging ad, but we’re just not sure what Xerox is going to do next year. Video after the jump.

Splitsville: Ad Agency Carmichael Lynch & Harley-Davidson to Part Ways

08/31/2010 @ 7:52 pm, by Jensen Beeler18 COMMENTS

Carmichael Lynch, the ad agency behind Harley-Davidson’s “Screw it, Let’s Ride” campaign, has just announced that it will be parting ways with the Milwaukee motorcycle manufacturer. In a pair of “it’s not you, it’s me” press releases, the two companies, which have partnered together for the past 31 years, cite different reasons for their mutual departures.

Harley-Davidson CMO Mark-Hans Richer said in the company’s statement that, “our strategies have been moving away from a singular consumer target and a one-size-fits-all agency solution. Rather than accept this new reality, Carmichael Lynch chose a different path and we respect that.” Meanwhile according to Advertising Age,  President of Carmichael Lynch Doug Spong said that, “Our agency leadership came to the consensus that we’ve taken the Harley-Davidson brand as far as we can. It’s in our best interest to part ways.”

We just think that Harley-Davidson is on Step 1 of our three part strategy on How to Save Harley-Davidson.

Harley Continues to Chase a Younger Audience

08/24/2010 @ 8:05 am, by Jensen Beeler38 COMMENTS

We’ve gotten more than a few emails from readers between the ages of 18-30 saying they’ve been approached at motorcycling events by market research company representatives working for Harley-Davidson. In conjunction with beefing up its Sportster line-up (the goto motorcycle at Harley-Davidson for catering to Gen-Y/X riders) with more youth-oriented motorcycles, Harley-Davidson is clearly trying to latch onto a new generation of rider.

Looking for the next generation of rebels, Harley’s focus lately has been on the skateboarding inclined, hoping perhaps that the demographic’s lifestyle of “skateboarding is not a crime” is a value that transfers over easily to two-wheeled transportation. Of course this marketing effort wouldn’t be complete without a new ad campaign, and Harley is clearly making ads for the customer it wants, not the customer it has.

Giving credit where credit is due, this is one of the better ads to come out of the Milwaukee brand. Check the video out after the jump, and note how many times you see a woman behind the handlebars.