This Isn’t the 2015 KTM 390 Adventure, But It Is Coming

The autumn trade shows, INTERMOT and EICMA, are nearly upon us, and that means a plethora of new bikes are just weeks away from being unveiled to the public. Some of the bikes we have seen coming for some time now, like the Ducati Scrambler and BMW S1000F (or whatever BMW plans on calling it); other bikes we have only just learned about, like the Yamaha TDM-09 (as the press is calling it) and the Suzuki GSX-S1000; and then there are the motorcycles we can only speculate about. However, no machine has been more leaked, rumored, and anticipated than the KTM 390 Adventure. Like its sport bike counterpart, the KTM RC390, the smaller adventure bike is built around the KTM 390 Duke platform.

Confederate X132 Hellcat Speedster – By Pierre Terblanche

The Confederate X132 Hellcat Speedster is the newest motorcycle from the venerable “Southern” brand, and that’s enough of a pedigree for the machine to grace the pages of Asphalt & Rubber, but this latest incarnation of the Hellcat line also happens to be the first work by a certain Pierre Terblanche, who became Head of Design at Confederate not too long ago. Based around the same 132 cubic inch (2,163cc) v-twin engine as the previous Hellcat models, the Speedster is good for 121hp and 140 lbs•ft of torque. The styling is true to the Confederate canon, though Terblanche’s touches can certainly be seen in the details of the machine.

Report: UK Confirms KTM 1290 Super Adventure Model

British website Visordown is reporting that KTM UK has confirmed the recently spied KTM 1290 Super Adventure as a 2015 model, saying that adventure-tourer will sit alongside the company’s current 1190 Adventure models, as a more premium offering of the ADV bike. Fitted with what we presume will be a variant of the KTM 1290 Super Duke R’s engine, the 2015 KTM 1290 Super Adventure boasts a larger engine displacement, as the name suggests, which accounts for the larger air vents on the bike’s bodywork as well. KTM UK says that the machine will have more luxury than the current Adventure bikes, likely similar to how the Ducati Multistarda 1200 Granturismo sits in Ducati’s lineup.

A Yamaha FZ-09 Based Sport-Tourer – A TDM Cometh?

Trademark applications with the European Union have revealed a new sport-tourer model from Yamaha, which uses the FZ-09 / MT-09 three-cylinder standard as its basis, and looks very similar to the old Yamaha TDM models. The model seems to be very similar to what was envisioned by designer Oberdan Bezzi, which saw the MT-09 / FZ-09 platform turned into a pair of convincing adventure-touring motorcycles, with a TDM variant as well. Yamaha has made no secret about its plans to develop more three-cylinder machines, as the Japanese company tries to breath life back into its sales figures and model lineup, post-economic meltdown. With this new sport-touring triple now out of the bag, could the writing be on the wall for loyal FZ1 owners?

Dorna & Wayne Rainey Looking to Develop American Racing

There has been so much smoke lately about Dorna doing something in the American market for road racing, that surely there must be some fire. Our sources, and the consensus in the MotoGP paddock is that Carmelo Ezpeleta has his eyes on a North American Championship, of sorts — a move designed to side-step issues with DMG and AMA Pro Road Racing. Talking to Fox Sports 1, Ezpeleta tipped his hand on what he envisioned for the US market, saying that he has been talking to “relevant people” to create a program that will develop American riders for the Grand Prix Championship. Helping him spearhead that plan is none other than a certain Mr. Wayne Rainey.

Suzuki GSX-S1000 Naked Bike Spotted in the Wild

It appears that reports of a 2015 Suzuki GSX-S1000 debuting later this year are true, as we bring to you a couple photos of the streetfighter in the flesh. Based off the Suzuki GSX-R1000 platform, the Suzuki GSX-S1000 features the same chassis and four-cylinder engine (likely in a different state of tune than the one found in the superbike), though with a more upright sitting position. From what we can see in the photos, the GSX-S1000 will continue the aggressive styling we’ve seen coming out of Japan lately, especially in the liter-bike naked segment, and it seems Suzuki has opted to continue to partner with Brembo for its braking components. Other features are rumored to include ABS and traction control, with the wheel-discs for those electronics are visible in the photo above.

She’z Racing at Suzuka — Game Face, Race Day (Days 3 & 4)

It’s Day 3 at Suzuka. We had a short practice in the morning and very soon after, I had qualifying. I started out on the bike, got a few laps in, and then it was Melissa’s turn. I got the “Pit” sign on my pit board and came in to the pits, using my pit speed limiter for the first time in a race situation, and we practiced our pit stop. Melissa took off and wrapped up the rest of practice. My qualifying came quick and it was a short one, I got something like seven laps total, including my out lap and in lap. We tried a bit different of a setup for me this time, handlebars out a little more and the shifter lower, so I was more comfortable. We were riding Melissa’s setup, so they made it better for me for my qualifying. Wasn’t much time to get up to speed, but I was at least remembering the track.

KTM 1290 Super Adventure — A New Beast from Austria?

It wasn’t too long ago that we showed you what appeared to be an updated KTM 1190 Adventure for the 2015 model year. The bike had all the bits that we’ve seen on the KTM 1190 Adventure R, though the Austrian brand had noticeably reworked the fairing to allow for more air to flow through the machine. Getting a spy shot today though, we can understand the reason why, as the model is seen wearing a “KTM 1290 Super Adventure” livery, giving a nod to the likelihood that KTM has upgraded the Adventure with the Super Duke’s “beast” of a 1,301cc v-twin engine. It’s not clear how much of the Super Duke’s 177hp will remain on the Super Adventure, though the idea of KTM blowing away the competition with a near 180hp ADV is the sort of crazy that we would expect from the Austrian brand.

BMW Q2 2014 Sales Up 5.1% – Another Record Quarter

BMW Motorrad’s second-quarter sales results are in, and the German brand has not only another record quarter to report, but also an all-time six-month top-sales record as well. Selling 42,259 units in Q2 2014, BMW Motorrad sales are up 5.1%, with revenue up 11.2% to €528 million (€55 million EBIT). This sales volume represents an all-time second-quarter high for BMW motorcycles sales. The news also makes the first half of 2014 the best six-month period, in the 90 years of BMW Motorrad’s history, of BMW motorcycle sales, with revenue up 9.8% to €1 billion, and unit sales up 9.3% to 70,978 units.

Yet Another Ducati Scrambler Photo (Not Claymation)

Photos of the upcoming Ducati Scrambler seem to be a dime a dozen these days, especially after the still unreleased model was snapped by an attendee at the World Ducati Week 2014 gathering. And now today we get perhaps our best glimpse yet…and no, we’re not talking about the claymation video from Ducati’s marketing, which has been making the rounds this week already (an eyeroll for even having to say that). Caught again at Borgo Panigale, this picture seems to be a ready-for-production version of the Ducati Scrambler, which we can expect to officially debut in a few months’ time. It’s perhaps not worth rehashing everything we’ve said and speculated about this new model from Ducati, so we’ll leave you with this simple question: do you like?

Do You Have 20/20 Vision?

01/11/2012 @ 12:27 pm, by Jensen Beeler8 COMMENTS

Do You Have 20/20 Vision? motorcycle eye chart 635x1005

Because motorcycles can move from lane to lane with ease, and even vary their position in a single lane with regularity, motorcyclists are sadly hard to spot when automobile drivers are accustomed only to looking out for larger slow-to-move cars that take up an entire lane’s width. Yes, as motorcyclists we impose a special duty on automobile drivers, a duty which more often than not gets pushed back onto us. This then requires motorcyclists to ride defensively. It requires us to assume a cage doesn’t see us, and is gong to move into our lane.

Nissan Responds Over Juke Commercial Controversy

09/09/2011 @ 11:32 am, by Jensen Beeler20 COMMENTS

Nissan Responds Over Juke Commercial Controversy Nissan Juke center console 635x396

After an outpouring of criticism of its Nissan Juke commercial, it looks like someone at the Japanese company has yanked its videos of the motorcycle-eating CUV from the internet. With the videos on YouTube and Vimeo now set to “private” and requiring a password to watch, it would seem that Nissan wisely doesn’t want you to see one of its latest promotions of the Juke, where a computer animated version of the Nissan Juke turns the tables on the “predatory” motorcycles, and hunts them down by running-over the motorcyclists. The pièce de résistance to this motorcyclist massacre is that the Juke’s motorcycle-inspired center console is in fact a trophy from one of the CUV’s many kills from the video. We seriously couldn’t make this up if we tried, and yet that very storyboard somehow made its way through an ad agency pitch.

Getting a proper roasting here at Asphalt & Rubber, we can only imagine that the frustration vented by motorcyclists in our comments showed a glimpse into the emails that Nissan recieved from the advertisement. Luckily one of our readers here at A&R shared with us the response they got from Nissan Canada, the branch responsible for the online Nissan Juke campaign in question. The reply confirms that the videos are in the process of being removed, though we’re not sure the duration of the campaign, nor its “super-natural” fell has much relevancy to the situation, and it certainly does not ease the fact that Nissan is showing an automobile maliciously run-over motorcyclists.

Considering that many of the members of the motorcycle community can share a common story about how a negligent or road-raged driver has nearly run them of the road (or worse, succeeded in that endeavor), we stand behind our position that Nissan probably could have picked a better way to make references to motorcycling-inspired design elements than what the company produced in this “trophy” storyline. A copy Nissan Canada’s response, with redacted names, is after the jump.

Video: Stay a Hero, Stay Safe

06/13/2011 @ 6:02 pm, by Jensen Beeler7 COMMENTS

Video: Stay a Hero, Stay Safe stay a hero stay safe

It seems more often than not, the video advertisements we feature here on Asphalt & Rubber are examples of what is wrong with marketing in the motorcycle industry. However every once and a while, we get a gem like this safety campaign for The Sussex Safer Roads Partnership, which was done by director Daniel Cox , the maker of a similar car campaign that was quite the rage in the advertising world.

The best part about this ad is that it centers around a little boy who seeS the motorcycle of his father, and wants to share in that experience. In a way, a lot of us are like little boys when we get on our bikes, and there certainly is a captivating element with motorcycles and small children. It just makes the imagery seem more fitting, and then there is of course the whole rolemodel message. It’s good heartfelt stuff, and it’s waiting for you right after the jump.

Video: Casey Stoner Helps Hock Some Hondas

05/09/2011 @ 8:54 am, by Jensen Beeler7 COMMENTS

Video: Casey Stoner Helps Hock Some Hondas Honda CBR1000RR Casey Stoner Race Replica 635x476

It’s been a while since we had a motorcycle advert to critique, but with the thawing of winter’s ice, we should have a plethora of videos to show in the coming motorcycle friendly months. First up for the new riding season is Honda with this CBR1000RR ad that features MotoGP star Casey Stoner, and what appropriately looks to be Oz’s Repsol Honda Casey Stoner race replica that he is riding.

As far as motorcycle marketing goes, this clip is a pretty good effort by Honda Australia. Star GP rider, good production quality, and a demand generation focus all make for a compelling advert. Honda will need all the help it can get though, as it’s hard to sell the same bike that’s been out for four years, albeit with some fresh paint and some minor tweaks here and there.

In a market segment where dyno graphs and high-tech gizmos rule the sales sheet, here’s to hoping that quality in adverts can make up for quantity on the dynamometer in the Land of Kangaroos. Check it out after the jump and let us know what you think.

I Think They’re Selling Gasoline…

04/01/2011 @ 4:09 pm, by Jensen BeelerComments Off

Repsol Honda has debuted a new advertisement to go in-line with the MotoGP Championship stopping in Jerez, Spain this weekend. Drawing on the petroleum company’s sponsored riders in GP racing, we see Casey Stoner, Dani Pedrosa, Andrea Dovizioso, and Marc Márquez making an appearance for their benefactor. We can only imagine the acting direction that must have been given to the riders for this video: “Marc, you’re the youngest so no talking and only use your hands. Dani, divide a really big number by another really big number while staring off into space. Andrea, you’re hot, so very, very, very hot…do something about it. Casey, you’re a sweaty boy, and everyone knows it.”

While we don’t speak a lot of Spanish here in the A&R office, we imagine the real message here is about teamwork, winning, and using Spanish gasoline…at least that’s what we’re hoping for, and that this is not the making of a motorcycle-themed boy band music video. Honestly though, it’s a pretty cool video with the slow-motion shots, and luckily for Repsol it looks like they have a good chance of being on the podium this weekend to go along with this campagin. Check out the making of this video after the jump, as it looks like there’s some A-quality footage still to be used. Do we smell a sequel coming on?

“Crash Proof” Motorcycle Hoax Video Revealed

03/15/2011 @ 9:50 am, by Jensen Beeler5 COMMENTS

Crash Proof Motorcycle Hoax Video Revealed Crashproof pic

You’ve likely seen the video where a “crash proof” motorcycle, which has rider detection aids on-board, gets plowed by a truck as it enters the highway. If you haven’t seen this video, well…we just sorta ruined it for you, and we’re going to ruin it some more for the rest of you who thought it was real, as the group behind the video’s making has finally stepped forward, and revealed it was all a hoax to get you thinking about rider safety.

Produced by the Thames Valley Safer Roads Partnership (TVSRP), as part of the Safer Rider campaign, the locale has been trying to make riders in their 30′s and 40′s aware of the area’s high casualty rate on the roadway. “Our aim was to produce a video that encouraged people to discuss the attitudes and ability involved when riding a motorcycle and for it to spread virally within the motorcycle community,” said Craig McAlpine of TVSRP.

Caution: Smoking May be Hazardous to Your Health

12/29/2010 @ 12:03 pm, by Jensen Beeler5 COMMENTS

Caution: Smoking May be Hazardous to Your Health  Pirelli tire smoking ad Italy 3 635x453

Pirelli (makers of the 2011 Pirelli Calendar) and the Italian arm of ad firm Y&R (the NY arm of Y&R did the Xerox/Ducati ad set) want you to know that smoking can be hazardous to your health. Playing off the Surgeon General warning labels found on cigarette packages, Pirelli’s new ads show a motorcycling protagonist full of gusto putting one of his Italian doughnuts to good use with a puff of smoke and a mighty burnout (we’re working on our ad copy hyperbole).

There’s some good play on words going on here, which Y&R has put to good use with motorcycling imagery. We especially like the line “smoking can cause circulation problems” as the photo focuses on the time-warped spinning tire, while the “protect chicks: don’t make them breathe your smoke” seems a bit more pedestrian and blunt. Good photography, a hot custom bike, clever ad work. Chalk up a win for Pirelli (more photos after the jump).

Video: Ducati Helps Xerox Sell Some Copiers

09/09/2010 @ 11:46 am, by Jensen Beeler2 COMMENTS

Video: Ducati Helps Xerox Sell Some Copiers Xerox and Ducati Print Ad 635x830

Xerox essentially foots the bill for Ducati’s World Superbike racing adventures, so it’s not surprising that the company, whose name is synonymous with photocopying, would like to capitalize on that relationship. It’s hard to imagine how one can make an intriguing commercial about xeroxing some documents (see what we did there?), which may be why Rochester-based brand is involved with WSBK in the first place, as the company has tapped its relationship with Ducati to help sell some copy machines. The result is an actually semi-engaging ad, but we’re just not sure what Xerox is going to do next year. Video after the jump.

Splitsville: Ad Agency Carmichael Lynch & Harley-Davidson to Part Ways

08/31/2010 @ 7:52 pm, by Jensen Beeler18 COMMENTS

Splitsville: Ad Agency Carmichael Lynch & Harley Davidson to Part Ways harley davidson screw it lets ride

Carmichael Lynch, the ad agency behind Harley-Davidson’s “Screw it, Let’s Ride” campaign, has just announced that it will be parting ways with the Milwaukee motorcycle manufacturer. In a pair of “it’s not you, it’s me” press releases, the two companies, which have partnered together for the past 31 years, cite different reasons for their mutual departures.

Harley-Davidson CMO Mark-Hans Richer said in the company’s statement that, “our strategies have been moving away from a singular consumer target and a one-size-fits-all agency solution. Rather than accept this new reality, Carmichael Lynch chose a different path and we respect that.” Meanwhile according to Advertising Age,  President of Carmichael Lynch Doug Spong said that, “Our agency leadership came to the consensus that we’ve taken the Harley-Davidson brand as far as we can. It’s in our best interest to part ways.”

We just think that Harley-Davidson is on Step 1 of our three part strategy on How to Save Harley-Davidson.

Harley Continues to Chase a Younger Audience

08/24/2010 @ 8:05 am, by Jensen Beeler38 COMMENTS

Harley Continues to Chase a Younger Audience Harley Davidson Forty Eight 48 16 560x373

We’ve gotten more than a few emails from readers between the ages of 18-30 saying they’ve been approached at motorcycling events by market research company representatives working for Harley-Davidson. In conjunction with beefing up its Sportster line-up (the goto motorcycle at Harley-Davidson for catering to Gen-Y/X riders) with more youth-oriented motorcycles, Harley-Davidson is clearly trying to latch onto a new generation of rider.

Looking for the next generation of rebels, Harley’s focus lately has been on the skateboarding inclined, hoping perhaps that the demographic’s lifestyle of “skateboarding is not a crime” is a value that transfers over easily to two-wheeled transportation. Of course this marketing effort wouldn’t be complete without a new ad campaign, and Harley is clearly making ads for the customer it wants, not the customer it has.

Giving credit where credit is due, this is one of the better ads to come out of the Milwaukee brand. Check the video out after the jump, and note how many times you see a woman behind the handlebars.