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US Senate Establishes Motorcycle Caucus

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The motorcycle industry has found more allies on Capital Hill this week, with the creation of the first “motorcycle caucus” in the United States Senate.

Established so motorcycle manufacturers and motorcyclists would have a greater voice in the upper chamber of the American legislature, the Senate Motorcycle Caucus is the work of Senators Joni Ernst (R-Iowa) and Gary Peters (D-Michigan).

Motorcyclists typically aren’t single-issue voter – not for issues pertaining to motorcycles, at least – but with several important political issues currently affecting the motorcycle industry, the formation of the Senate Motorcycle Caucus comes at an advantageous time.

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News

April Fools: Aprilia Engaging with Future Motorcyclists

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Get them while they’re young. It worked for the tobacco industry, it worked for Michael Jackson, and it is the new mantra for Aprilia Motorcycles, as the Italian marque is getting aggressive with its offerings for young and future motorcyclists.

Regular Asphalt & Rubber readers will know that we have talked at length about the motorcycle industry’s aging demographic, and that the younger generations are not filling in sales that are being left behind by Baby Boomer motorcyclists.

Getting Gen-X and Millennials on motorcycles has been a key part to every motorcycle brand’s marketing strategy, and now Aprilia is taking that move to its next logical level, and focusing on getting kids on bikes at as early of an age as possible.

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Reviews

Gone Riding: 2017 Yamaha YZF-R6

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Good morning from cloudy California. Today’s adventure takes us to one of my favorite race tracks, Thunderhill Raceway Park, to test the 2017 Yamaha YZF-R6.

It should be an interesting day, namely since Northern California is getting some much-needed rain, although that makes it tough to test a 120hp+ supersport machine.

On second thought though, maybe these are ideal conditions for the “new” R6 – with its freshly added traction control, riding modes, and anti-locking brake system.

It’s this electronics suite that will be the focus of our testing today, considering that the 2017 Yamaha YZF-R6 keeps the same frame and engine as its predecessor.

Definitely more evolution than revolution, other changes to the R6 for 2017 include revised suspension and braking components, magnesium subframe, aluminum tank, and bodywork that improves aerodynamics.

Yamaha calls this its “4th Generation” YZF-R6 model, though the spec list is suggesting something closer to a “3.5 Generation” machine…maybe 3.75, if I have had my Mountain Dew this morning and am feeling generous.

Yamaha feels confident that the 2017 model is a “new” bike though, and they even brought a 2016 model to ride, in order to prove the point to us. So, that will certainly be interesting. It looks like Bridgestone W01 full-wet rain tires will be the order of the day, and we’ll keep our fingers crossed that things don’t get too moist out there.

Per our new review format, we will be giving you a live assessment of the 2017 Yamaha YZF-R6 right here in this article (down in the comments section), and there we will try to answer any questions you might have. So, here is your chance to learn what it’s like to ride the 2017 Yamaha YZF-R6, before even my own proper review is posted.

As always, if I don’t know an answer, I will try to get a response from the Yamaha personnel (we have members from both the Japanese and American teams here on-site) that are here with me here at Thunderhill. So, pepper away.

You can follow our thoughts on the bike live via Facebook, Twitter, and Instagram. You can also try searching for the hashtags: #Yamaha #RWorld #R6FirstRide for the thoughts of my colleagues as well.

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A&R Pro

What It Really Means for Harley-Davidson Now That Trump Has Killed the Trans-Pacific Partnership (TPP)

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An Asphalt & Rubber reader sent me link recently, outlining how President Trump’s pullout from the Trans-Pacific Partnership (TPP) would adversely affect international sales for Harley-Davidson.

At first I was just going to post a quick synopsis and send you all to read it for yourselves, if you wanted to dive deeper into the meat of the story. But then, I did some digging of my own.

The story, done by Forbes, doesn’t connect the dots too well. And while I agree with the author’s ultimate point, the reasoning he uses to get there is fairly flawed.

His argument boils down to the fact that the TPP would lower import costs for brands doing business in Asia, and since Harley-Davidson sells 40% of its bikes in the Asian market, it would therefore benefit from the USA becoming a TPP signatory.

The issue of course isn’t as cut-and-dry, and requires a bit of digging into what markets would become more favorable for Harley-Davidson, and where the future of the Bar & Shield brand resides. Buckle-up, because here we go.

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Dirt

Dirt Bikes Persona Non Grata at Pikes Peak

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Dirt-focused machines will no longer be welcomed at the Pikes Peak International Hill Climb (PPIHC), says the race organizers.

With the change in the road surface and race course, the 2017 running of the “Race to the Clouds” will be the last one where competitors can use machinery that was originally intended to operate off-road.

How PPHIC will determine what is a prohibited machine is not really clear, with the press release stating only that “vehicles that were originally designed with the intention of competing on Pikes Peak’s traditional dirt surface” would no longer be allowed to race, after this year’s event.

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News

New MV Agusta Brutale 800 Finally Coming to the USA

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It’s been over a year since MV Agusta introduced us to its revised and updated Brutale 800 – the three-cylinder sport bike getting the Euro4 treatment, a mild facelift, and a bevy of subtle technical changes.

The new MV Agusta Brutale 800 is a no excuses bike from the Italian manufacturer, and while moto-journalists like to joke that each new bike from MV Agusta is the “the best motorcycle yet” from the Italian brand, the new Brutale earns the title legitimately in our eyes.

Now, the machine is finally coming to US soil in the coming weeks, as a 2017 model, which means that American riders in the market for middleweight street bike will have a new brand to consider when mulling over their choice (the new Brutale 800 RR should be available later this summer t00).

Pricing on the 2017 MV Agusta Brutale 800 will be set at an expensive but reachable $13,498 MSRP.

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Podcast

Two Enthusiasts Podcast #44 – Michael Lock

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Episode 44 of the Two Enthusiasts Podcast is very special, because we have our very first guest on the show, Michael Lock from AMA Pro Racing.

Some of you might know Lock as the man behind the freshly rebranded American Flat Track series, and he has deep roots in the motorcycle industry, leading the US efforts for Ducati and Triumph, as well as working for Honda in the UK and across Europe.

As such, we had a very interesting time picking Lock’s brain about the current state of the US motorcycle industry, what is wrong with road racing, and what he is doing with flat track (with a bevy of side topics along the way, of course).

You will want to grab some provisions before hitting the play button on this show, because this one is super long (two hours) – we just didn’t want to cut out any of Lock’s insights.

Duration aside, we think you will find Lock’s comments and perspective to be very insightful, especially during these uncertain times for the motorcycle industry. 

You can listen to the show via the embedded SoundCloud player, after the jump, or you can find the show on iTunes (please leave a review) or this RSS feed. Be sure to follow us on Facebook and Twitter as well. Enjoy the show!

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News

Yamaha Motor USA Shakes Up Motorcycle Division

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Changes are afoot at Yamaha Motor USA, as the company’s US President Terry Okawa announced a bevy of changes to the company’s motorcycle division, the most notable of which being the ascension of Mike Doughty to the role of General Manager, in charge of Motorcycle Operations.

With that announcement, Doughty announced a restructuring of Yamaha’s motorcycle operations in the United States, along with more personnel changes for the company.

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News

Honda & Hitachi Join Forces on Electric Vehicle Motors

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News out Japan sees Honda and Hitachi starting a joint venture that will focus on providing motors for electric vehicles.

The two companies signed today what they call a “memorandum of understanding, which is the Japanese business version of getting a promise ring to start a future company together.

The still unnamed joint venture will be located in Hitachinaka City in the Ibaraki Prefecture, and be initially capitalized with ¥5 billion (~$44 million).

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News

Trump Cancels Harley-Davidson Visit for Fear of Protests

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President Trump was scheduled to visit Harley-Davidson tomorrow, but those plans have since been scrapped because of Harley-Davidson’s worry about protests at the event.

Trump’s trip was supposed to include a tour of Harley-Davidson’s Menomonee Falls factory, where he would then sign several executive orders that relate to manufacturing in the United States.

With protests continuing over President Trump’s taking office, and the subsequent executive orders and personnel changes he has made to the government, reports are swirling that Harley-Davidson has backed away from hosting the 45th president. 

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News

Harley-Davidson Sales Dropped 1.6% in 2016

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As motorcycle manufacturers report their 2016 numbers, we see the continued trend that last year was a tough year for OEMs in the USA. Harley-Davidson reports that its sales dropped 1.6% overall (262,221 units) in 2016, but that number doesn’t paint the full picture for the Bar & Shield brand.

Harley-Davidson sales were down 3.9% in the USA for the 2016 sales cycle (161,658 units), which is a stark contrast to the 2.3% growth Harley-Davidson saw abroad with its international sales.

These losses translated to Harley-Davidson’s balance sheet, with the company posting an 8% decrease in net income, making $692.2 million in 2016. Consolidated revenue remained steady however, at $6 billion.

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